Bomae

July 25, 2025

Buyer advisory firm increases conversion rate by nearly 30%

55%

Leads generated outside office hours

30%

Of conversations become qualified leads

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The Challenge

Bomae had built strong traffic to their website but lacked a way to interact with visitors in realtime. They needed to increase their conversion rate, turning more of those website visitors into paying clients.

The Result

The investment in a managed conversation on the website with the Weply platform paid for itself within a few days. The chat made it possible to reach people they hadn't been able to reach before. Specifically, Bomae experienced a nearly 30% increase in their hard conversion rate.

Bomae now has an external service that solved their need for a higher conversion rate and many more qualified lead.

Bomae

Bomae is a Danish buyer advisory firm helping home buyers navigate the property purchase process, from financial advice and price negotiation to legal review and closing. Founded with a mission to make home buying safer and more affordable, Bomae serves buyers nationwide with a team of experienced advisors. They are approved by the Danish Financial Supervisory Authority as a mortgage intermediary, and their advisors achieve on average 48% larger price reductions than buyers negotiating on their own.

What Weply provided

What we believe, and what we've built because of it.

30% of conversations become qualified leads

More than 30% of all chat conversions become leads that are qualified to the specific demands of Bomae.

55% of leads outside office hours

More than half of all leads arrive when Bomae's advisory team has gone home. Home buyers research properties, mortgages, and advisory services in the evenings and at weekends, and Weply is there when they do.

Reaching visitors they never reached before

With Weply on the website, Bomae connects with potential clients who would never have called or filled in a form. A managed conversation opens a contact channel for visitors who engage differently.

Paid for itself in days

The investment in Weply was recovered within the first few days. For a buyer advisory firm where each converted client represents significant revenue, even a small increase in conversion rate has a material commercial impact.

"I was very surprised by the effect it had on the website."

Tomas Maltha Krog

Founder

Bomae

Buyer advisory firm increases conversion rate by nearly 30%

55%

30%

The Challenge