Customer Case
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BoFinans

Weply generates 2x the amount of qualified leads compared to AI chatbot

BoFinans
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WEPLY GENERATES
100% MORE
QUALIFIED LEADS
THAN AI CHATBOT

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Updated March 2026

Interview with Nanna S. Jørgensen from BoFinans

BoFinans

BoFinans help individuals master their personal finances and achieve financial freedom. As a 100% independent financial advisor they are able to always prioritize the individuals needs and dreams in their advisory. Their expertise includes real estate, pension, investments, strategic financial planning and wealth management. While their main focus is on individuals they also have a thriving business practise, where they provide financial and investment advice for businesses.

Their main source of leads is digital led. Traffic to their website needs to be handled with care, due to the nature of the services they provide. BoFinans had been long term customers at Weply, the leading live-chat provider in Scandinavia, but felt a need to experiment with a pure AI chatbot solution to test the market.

They found several issues with the pure AI-driven solution. Most importantly the continous pipeline of incoming qualified leads basically disappeared, which had an immediate effect on their business performance. Secondly, they found that the chatbot had hallucinations, was difficult to configure, and did not always take care of their website visitors and potential customers in a way that lived up to their brand and the nature of their service and business domain.

Therefore they quickly returned to Weply.

With Weply they found that the high value qualified leads instantly came back and that the ongoing support that the customer success team at Weply provides makes the product, the service and the performance of the human chat experts is continously improved. For BoFinans it is a competitive advantage to be able to provide website visitors an opportunity to have a dialogue with a real human being who, while supported by Weply AI in the background, always is in controlled and has been trained in converting the right leads at the right time in the right way.

Discover why BoFinans chose to come back to Weply for lead generation and customer support after testing an AI chatbot.

BoFinans is a Danish, 100% independent financial advisory firm that helps private individuals, self-employed professionals, and housing/co-ownership associations optimize their personal finances, housing financing, pensions, and investments. Founded in 2005 by Jesper Hansen, they offer independent advice with a focus on the client’s interests rather than the bank’s. They have several branches spread across the country.
BoFinans
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What Weply provided

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Easy onboarding

Copy paste script on your website and get started within a few minutes.
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Sales qualified leads

Optimize the sales process by receiving leads directly in your inbox.
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External chat consultants

Get trained chat consultants to handle enquiries on your behalf.
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Human interactions 24/7

There is a human being on the other end day and night 365 days a year.
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Customer platform with all data

Get an easy overview of your development, chat dialogues, leads, invoices, etc.
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Personal contact person

Your Customer Success Manager helps your business reach new heights.

It's this easy to start generating more leads

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1. Set up chat in just five minutes

You will receive a piece of code to be inserted on your website. If you need technical guidance, we’re here to help.
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2. We take care of customer inquiries

We handle all inquiries in the chat 24/7 all days of the year, and help your customers find the information they need.
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3. We will send hot leads to you

We collect information about the customer's needs and send ready-to-buy leads directly to your inbox and CRM system.