From traffic to more business with Weply

Driving relevant traffic to a client's website is only part of the job. The next step is making sure as much of that traffic as possible actually turns into new business.

That's where Synlighet has chosen to add Weply to its offering.

By making Weply part of its client projects, Synlighet helps clients convert a larger share of the traffic already coming to their websites. At the same time, insights from the chats open up new ways to develop both advertising and content.

"Weply lets us give our clients a service that sits outside our own offering. It's an easy way to show that we don't just care about driving the right traffic, but also about making sure the traffic we drive leads to conversions."
Oskar Wennberg, Key Account Manager at Synlighet

A natural extension of Synlighet's work

Every day, Synlighet helps clients get the right traffic to their websites. But for the client, traffic is rarely the goal in itself.

The goal is more leads, more meetings and, ultimately, more business. That's also what made Weply relevant as a strategic partner.

For Synlighet, Weply complements its own offering. When more of the existing traffic can be converted into leads, the marketing work already being done has an even bigger impact.

- Our clients are often under a lot of internal pressure to deliver leads to their sales teams. Weply definitely helps increase the conversion rate, which gives both us and our clients room to focus on the more long-term initiatives, says Oskar Wennberg.

From traffic to conversion

Many companies face a clear challenge. They invest significant resources in generating traffic, but a large share of visitors leave the website without getting in touch.

With Weply, visitors can talk directly to a real person the moment a question or buying interest comes up. This means Synlighet can work on two parts of the same customer journey:

Driving the right traffic and converting more of that traffic

This creates a clearer link between the marketing and the business results the client actually wants to achieve.

Easy to implement, light on the agency

For Synlighet, it's important that Weply is easy to recommend and implement without creating more admin for the project manager.

Oskar describes the collaboration as easy and smooth:- They're really easy to work with, positive, curious and very results-driven. They're truly passionate about delivering leads to our clients.

Once it's up and running, Weply also requires very little ongoing work from Synlighet's team. This means the service can become a natural part of the client's website without the project manager having to take on another significant operational responsibility.

More than just extra leads

One of the interesting effects of the partnership is that Weply doesn't just deliver new leads.

The insights from the chats give Synlighet additional information about what visitors are actually asking about, what obstacles they run into and what makes them take the next step.

That provides a basis for new initiatives in areas such as:
• advertising
• landing pages
• content and copy
• offers
• conversion rate optimisation

"The insights we get from the reports are a great starting point for further discussions with the client about how we can develop the advertising, create new content and improve results."

This makes Weply not just a conversion tool, but also a source of customer insights that can feed into ongoing strategic work.

A concrete way to create more client value

Synlighet's clients are often under strong internal pressure to deliver leads to their sales teams. When the conversion rate improves, there is more room to work long term on the client's digital development.

That means Weply can contribute on several levels.
For the client: more opportunities for new business.
For Synlighet: a broader offering and more results to show.
For the project manager: concrete insights to use in ongoing clientwork.

"At the end of the day, most of the work we do for our clients is about helping them win more business through their digital channels. Every extra lead or percentage point of improvement we can show is a win for the partnership. Weply helps make that happen."
Oskar Wennberg, Key Account Manager at Synlighet
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A great fit for lead-driven clients

According to Oskar, Weply isn't limited to any single industry. What matters more is the client's business model.

"Really, any client that wants to generate leads for their sales team is a match. High-consideration products and services in B2C, like cars and heat pumps, and most things in B2B are worth trying."

This applies especially to businesses where customers often need to ask questions before buying, or where a single website visit can lead to relatively high business value.

If you see potential, try it

For Synlighet, the threshold for recommending Weply to a client is low. Weply offers a free trial, making it possible to evaluate the impact on the actual website before the client makes a decision.

Oskar's advice to other project managers is simple:
"If part of your responsibility is conversion optizimation, there's really nothing more to think about. Just try it!"

He also points out that Weply helps with the implementation and that getting started is easy.
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A partnership that strengthens both offerings

For Synlighet, the partnership is about more than being able to offer one more service. It's about taking greater responsibility for the client's actual business results.

"It lets us broaden our offering and deepen the client relationship."

By combining its expertise in traffic, advertising and digital marketing with Weply's conversion work, Synlighet can cover a larger part of the client's digital funnel.

And when results improve, it also becomes easier to show the value of the work already being done.

"Every extra lead or percentage point of improvement we can show is a win for the partnership."

Oskar's advice to other agencies

For an agency considering becoming a Weply partner, Oskar sees two clear benefits above all: a broader offering, and the opportunity to create more business for the clients you already work with.

"We can offer our clients a free trial. If you think it would suit the client, there's really nothing more to think about. Just try it! Weply helps with the implementation and it's really easy to get started. If you're unsure, check with the Weply team whether they have similar clients and what insights they've gained."

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