Björns Åkeri

November 11, 2025

Crane and lifting specialists get more time for their core work, while becoming more available to customers.

37%

Leads generated outside office hours

47%

Of all conversations convert to qualified leads

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The Solution

Björns Åkeri used to answer the phone around the clock, as they have always prioritised being as available as possible. With Weply, they added an additional channel where customers can get in touch, and many have appreciated it. Customers are often surprised that they can communicate with a real person after office hours, and that someone actually looks at their enquiry immediately.

The Result

Björns Åkeri can clearly feel the impact of having a 24/7 managed conversation on their website. They have an external agent actively responding to enquiries, so they can deliver this service without using internal resources. This has generated more sales for the business and freed up time for their core work.

Björns Åkeri now offers personal service around the clock through a new channel, without relying on internal staff. They have more time for their jobs, as more customer enquiries are handled directly on the website. Nearly half of all conversations managed by Weply generate warm, qualified leads.

Björns Åkeri

Björns Åkeri is a crane and lifting solutions company based in Gävle and Söderhamn, Sweden. Founded in 1972, they specialise in crane trucks, mobile cranes, special transports, and heavy lifting, serving both businesses and private customers across the Gästrikland and Hälsingland regions. With over 50 years of experience, their business is built on solving problems at short notice and being easy to reach.

What Weply provided

What we believe, and what we've built because of it.

47% lead conversion rate

Nearly half of all conversations on Björns Åkeri's website convert to qualified leads. Warm enquiries from customers who need lifting, transport, or crane services.

37% of leads outside office hours

More than a third of all qualified leads arrive when the team is off-site or unavailable. With Weply, those enquiries are handled instead of missed.

More time for core work

With Weply handling customer enquiries on the website, Björns Åkeri's team can focus on the jobs they're out doing, without worrying about missing a customer online.

A new channel customers appreciate

Customers value being able to reach Björns Åkeri via chat, especially outside working hours, when they might not want to call. 81% of visitors engage with the chat.

Björns Åkeri

Crane and lifting specialists get more time for their core work, while becoming more available to customers.

37%

47%

The Solution