The Challenge
Before Weply, Det Faglige Hus was not available to potential members outside normal office hours, and had no contact option for people who preferred not to call. In a competitive market for union membership, that meant interested visitors arriving on the website in the evening or at weekends had no way to engage.
For a trade union, the first impression matters. Whether someone is exploring membership, comparing unions, or has an urgent question about their rights, the organisation that responds professionally and immediately earns the trust that leads to sign-up.
Det Faglige Hus needed away to be available 24/7 and convert interested visitors into qualified leadstheir sales team could follow up, without hiring additional internal staff.
A New Channel - Available around the Clock
With Weply on their website, Det Faglige Hus opened a new contact channel that serves bothpotential and existing members at any hour. Weply's agents handle every conversation professionally, tailoring their communication to each situation so the contact point feels like an integrated part of the organisation.
38% of all websitev isitors now engage with the chat. A significant share of traffic that previously had no way to make contact outside office hours.
For Det Faglige Hus, this solved two problems simultaneously: reaching potential members who prefer notto communicate by phone, and being available at the hours when people actually research and compare union options. Evenings and weekends.
Significantly Higher Hit Rate
Det Faglige Hus receives warm leads on people who have initiated contact themselves and are ready to be followed up by the organisation. This creates better conversations when the sales team contacts potential new members, and a significantly better close rate compared to other lead campaigns.
To ensure optimal use of leads, Det Faglige Hus has integrated Weply with their phone system, so they can always respond quickly to incoming leads.
The Result
With Weply's service, DetFaglige Hus gained an accessible communication channel for potential membersthat ensures 24/7 availability and delivers high-quality, warm leads. They findthat Weply's agents facilitate professional, constructive, and tailoredconversations that create a strong foundation for subsequent communication andsales.
The specific outcomes:
They reach potential members who prefer not to call, opening a contact channel that didn't exist before. They are always available, with a new channel that serves both new and existing members around the clock. They experience a significantly higher success rate on Weply leads compared to other campaigns, because the leads initiated contact themselves. They have increased their total monthly sales by approximately 5%.
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