The Challenge
Merrild Lavazza was looking for new ways to generate leads. With a small marketing department, they didn't have the resources to staff a website conversation themselves, but theyknew their website traffic contained potential B2B customers who were leaving without making contact.
They chose to implement Weply's managed lead conversion service as a new channel to capture those enquiries.
The results
With Weply on their website, Merrild Lavazza gained another channel to receive customer enquiries and leads, without adding to their internal workload. Since they have a small marketing department, it has made a significant difference to have external support handling enquiries while still providing a quality service through every conversation.
Merrild Lavazza now has an external service ensuring they are available online 24/7 for their customers. They find they have more time for their core work tasks because more enquiries are handled directly on the website. Weply's agents handle conversations around the clock. Something that was otherwise not possible for a small team like theirs.
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