Sales Operations Manager

We’re a sales-led B2B SaaS company with a strong outbound motion looking for a talented Sales Operations Manager to own the operational backbone of our sales organisation.

This is a high-ownership role where you’ll work closely with Sales leadership to ensure our teams have high-quality leads, reliable systems, clean data, and clear targets,  enabling predictable outbound performance and accurate forecasting.

If you enjoy building structure, improving sales efficiency, and working close to the commercial engine, this role is for you.

You’ll be responsible for:

Lead Sourcing, Enrichment & Data Quality

• Own lead sourcing operations based on defined ICPs, target segments, and lead campaigns
• Translate ICPs into filters, sourcing rules, and repeatable lead generation processes
• Run enrichment strategies, data signals, and data quality standards. Manage enrichment tools, AI automations, and data vendors
• Ensure high data quality across leads, contacts, and accounts, and continuously improve source performance

Lead Distribution & Sales Processes

• Ensure fair and fast allocation of call-ready leads to sales reps
• Define, optimize and maintain sales processes from lead → call → outcome together with the Head of Sales and Team Leads
• Design recycling and follow-up rules for outbound leads

Sales Systems & Tool Management

• Own the outbound sales tech stack (dialer, enrichment, automation tools)
• Act as system owner for Upsales CRM and maintain CRM data hygiene, deduplication, and reporting integrity
• Configure workflows, fields, automations, and integrations
• Ensure tools are adopted, documented, and used correctly
• Support onboarding and training of new employees from a systems perspective

Forecasting & Sales Performance

• Own sales forecasting processes and reporting
• Partner with Sales leadership to ensure forecast accuracy, performance tracking and capacity planning
• Build and maintain dashboards for pipeline, activity, and performance

Onboarding, Compensation & Quota Tracking

• Support the design and administration of sales compensation plans
• Maintain quota structures and attainment tracking
• Ensure accurate commission calculations and reporting to finance
• Help build onboarding and training frameworks for new sales team members

Cross-Functional Collaboration

• Report directly to the Head of Sales
• Work closely with Sales leadership and the CRO to improve outbound efficiency
• Ensure high-quality handover of new customers to Customer Success and support strong collaboration between the teams
• Support leadership with ad-hoc analysis and reporting

What we’re looking for

• 1–3+ years of experience in Sales Operations or Revenue Operations, preferably in B2B SaaS
• Strong experience supporting outbound, calling-based sales teams
• Hands-on experience owning and managing a CRM
• Experience with enrichment tools, dialers, sales automation, and AI sales tools
• Structured, analytical, detail-oriented, and comfortable owning processes end-to-end
• A strong collaborator who enjoys working closely with sales and leadership
• Experience with tools such as (or similar to) Clay, Granola, and LLM-based workflows

Here’s what success looks like

• Sales reps consistently have high-quality, call-ready leads
• CRM data is accurate, trusted, and actively used
• Sales productivity and forecasting improves through better systems and processes
• Strong collaboration across Sales, Finance, and Customer Success

Does this sound like you?

This is a full-time position from our office near Copenhagen Central Station. Applications are reviewed on an ongoing basis, and the role can start February 1st or as soon as possible thereafter by agreement.

Please send your application and CV to job@weply.dk. We invite candidates to interview on a rolling basis.

If you have any questions about the role, feel free to contact Head of Sales, Amanda Ghidoni, at amanda@weply.dk.

We look forward to hearing from you!  

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About Weply

Weply is a SaaS company based in Copenhagen that helps businesses grow by converting website visitors into qualified leads. We currently manage thousands of live chats for more than 2,000 companies across the Nordics, and our mission is to become a leading global player in our space.

We operate in Denmark, Sweden, Norway, the Netherlands, and the UK, and we are approximately 50 employees based in Copenhagen and Sofia, Bulgaria.

What It’s Like to Work at Weply

You’ll work from our office in the heart of Copenhagen, featuring a 500 m² rooftop terrace overlooking the city — perfect for summer barbecues and after-work drinks.

Our work environment is defined by a strong focus on customers, product, and results, combined with an informal culture, transparency, involvement, and personal development.

At Weply, we enjoy spending time together. We host monthly team days with social activities, have Friday breakfast, free drinks, a great lunch scheme, Friday bars, and ongoing competitions. You’ll also be invited to Weply Games (our version of the Olympics), kick-offs, and other events.

Most importantly, you’ll join a team of open, ambitious, and supportive colleagues who are excited to welcome you, get to know you, and see you grow in your role.

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