Strategy, data and guidance on driving the right traffic, converting it, and making the most of every lead. From a team doing it every day across 2500+ BtB and BtC companies.
August 26, 2026
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9
min
How to Find Your Website's Lead Conversion Leaks with ChatGPT [including 8 prompts to use]
Quick Summary
Most businesses spend serious money driving traffic to their website and almost nothing auditing whether that website actually converts visitors into leads. This guide gives you 8 copy-paste prompts and a clear process. Run them against your own webpages using ChatGPT or Claude. No tools to buy, no agency to hire. By the end, you'll have a prioritised list of exactly where your website is losing leads and what to fix first.
The Problem Most Businesses Never Audit
Traffic goes up. Leads stay flat. You've tried new headlines, changed the button colour, maybe swapped the hero image. Nothing moves the needle. Here's what usually isn't happening: a proper audit of the full path a visitor takes from landing on your homepage to becoming a lead.
The average website converts 2 to 3 percent of its visitors. The top performers convert 8 to 15 percent. The gap between those two numbers is often not better traffic or smarter ads. It's fewer leaks in the conversion path. A leak is any point where a motivated visitor quietly exits without taking the action you need them to take.
Leaks hide in obvious places: a form with no clear next step, a contact page stripped of any reason to trust you, a service page that doesn't match what the homepage promised. They also hide in less obvious ones: a visitor arriving at 9 PM with a genuine need and nowhere to turn, or a buyer who just came from an AI search tool mid-conversation and landed on a static brochure page with a contact form at the bottom and a phonenumber in the menu bar.
Most businesses have never audited for these problems systematically. They've looked at individual pages. They haven't looked at the path. This guide changes that. Eight prompts, one conversation thread with an AI, your own screenshots.
Why Listen to Us?
Weply has in 2025 alone generated over 250,000 qualified leads on behalf of 2,400+ customers across the Nordics and Europe. We've been doing this since 2013, across industries ranging from dental chains to insurance companies to fast-growing scaleups, to telco enterprises and so on.
We know what breaks conversion paths because we watch them break in real time.
Our chat consultants, backed by AI, handle the questions visitors can't get answered on a website. They capture the leads that forms lose. Across our customer base, adding managed chat produces an average 12% lift in lead conversion, and one in three chat conversations becomes a qualified lead. That data is the foundation for everything you're about to audit.
Why Use AI for This, and What You'll Need
A conversion specialist can audit your website for between EUR 3,000 and 8,000. They'll spend four to six weeks on it and deliver a PDF. The audit will be thorough, and for complex e-commerce operations, it's probably worth every cent. For most service businesses, you can surface minimum 80% of the same findings in 30 minutes using an AI. Here's why it works: AI evaluates your pages the way a first-time visitor does, without the curse of knowledge. You've looked at your homepage so many times you no longer see it. AI reads it cold. It also audits paths as sequences, which means it catches the friction that lives between pages, not just on them.
One honest caveat: this works well for service and product businesses with a clear conversion path. If you're running a complex multi-product e-commerce operation, a full specialist audit will find things this process won't. For everyone else, 30 minutes is enough to find what's bleeding leads.
What you'll need:
ChatGPT Plus, Team, or Claude Pro (the free tier works, with limitations on image uploads)
A browser
A full-page screenshot tool (GoFullPage for Chrome, Firefox's built-in screenshot function, or use mulitple screenshot directly from Claude)
30 minutes
Optional: GA4 access for one advanced prompt
Before You Start: Four Preparation Steps
Step 1: Map your conversion path. For most businesses this is Homepage, Service/Product Page, Pricing Page, Contact Page. If you're unsure which pages matter most, open GA4, go to Explore, and check the path exploration report. Three to five pages is enough to work with. Step 2: Take full-page screenshots of each page in sequence. Full-page, not just the top fold. You need the AI to see the whole page. Step 3: Screenshot your lead form and your confirmation page. The confirmation page matters because it tells you, and the AI, what promise you make to someone after they submit. Step 4: Open a new conversation in ChatGPT or Claude, upload all screenshots together, and add this context: You are a senior conversion rate optimisation specialist with experience auditing business websites. These are screenshots of my website pages in the order a visitor would see them. My business is [type of business]. My goal is to generate [desired action: enquiries / consultations / quote requests]. I'll be asking you to audit specific aspects of these pages.
Set this context once at the start. Every prompt that follows builds on it.
The Prompt Library
Eight prompts. Run them in sequence in the same conversation thread. Each builds on what came before.
Prompt 1: The First-Impression Test (copy this exact prompt) # First-Impression Audit ## Context Visitors decide within 5 to 10 seconds whether to stay or leave. This audit evaluates what's communicated before any scrolling. ## Your task Look at the first screenshot only (homepage or landing page). Based exclusively on what's visible above the fold, answer:
1. Clarity — What does this company do? 2. Audience — Who is it for? 3. Action — What should I do next? 4. Trust — Why should I believe them?
## Output format | Question | Answered? (Y/N) | What's missing or unclear | |----------|:---:|---------------------------| | What do they do? | | | | Who is it for? | | | | What should I do next? | | | | Why trust them? | | | Above-fold score: X/10
What this reveals: The failure we see most often across service websites is in row three of that table: "What should I do next?" Businesses build strong hero sections explaining what they do, then offer no visible next step. No CTA above the fold. No invitation to start a conversation. The visitor who wants to engage has to scroll, navigate, and figure the path out alone. Every step of effort they have to put in is a point where you can lose them. The good news is this is the quickest fix in the whole audit. A clear, visible CTA above the fold costs nothing to add and almost always moves conversion numbers.
Example from running the prompt on Weply's homepage
Now what we did was to run the full series of prompts on one of the most succesful current scaleups in Europe and one of the best at digital marketing, Flatpay.
This is the result from the first prompt:
Prompt 2: The Conversion Path Coherence Audit # Conversion Path Coherence Audit ## Context These pages form a sequence that visitors move through. The biggest conversion leaks often live between pages, not on them. ## Your task Evaluate all screenshots as a connected journey:
1. Message consistency — Do promises made on one page carry through to the next, or do they shift? 2. CTA consistency — Is the call-to-action language stable across pages, or does it change confusingly? 3. Orientation — Are there pages where a visitor might feel lost or unsure what to do next? 4. Distractions — What elements pull visitors away from the conversion goal (unrelated links, social buttons, irrelevant navigation)?
## Output format Score each transition between pages: | Transition | Coherence (1-10) | Key issue | |-----------|:---:|-----------| | Page 1 to Page 2 | | | | Page 2 to Page 3 | | | | (continue as needed) | | |
Overall path score: X/10
What this reveals: Messaging fragmentation is the most common path-level problem, and it's also the least visible to the people who built the site. The homepage says "Get a free consultation." The service page says "Contact us for pricing." The contact page says "Send us a message." Three different implied offers. Three moments of micro-doubt. Each transition chips away at the visitor's confidence that they're in the right place. The path should feel like one continuous conversation.
Flatpay uses a multi-step CTA journey for "calculate savings" or "get a quote", which most serves as a teaser as well as pre-qualifier for leads and Flatpay.
Flatpay results from prompt 2:
Prompt 3: The Trust Signal Inventory # Trust Signal Inventory ## Your task Across all pages, catalogue every trust signal present: customer logos, testimonials, reviews, case studies, certifications, team photos, years in business, guarantees, privacy assurances, awards, association memberships. Then evaluate:
1. Which pages have strong trust signals? 2. Which pages have weak or no trust signals? 3. Is there a trust gap specifically on the conversion page (contact or pricing page)? 4. What trust signals would you add, and where?
What this reveals: Trust signals cluster on homepages, where they're least needed, and disappear on contact pages, where they matter most. The moment a visitor is about to hand over their phone number is precisely when they need reassurance. They're asking: will someone actually reply to this? Have you done this for businesses like mine? Our chat data shows the most common questions visitors ask right before converting are trust questions: "How quickly will someone respond?" "Do you work with companies in my industry?" A single line on the contact page, "We typically respond within two hours," does more conversion work than most hero sections. Adding it takes five minutes. Flatpay results from prompt 3:
Prompt 4: The Dead Form Diagnosis # Lead Capture Form Diagnosis ## Context This is your final conversion point. A motivated visitor is about to become a lead, or quietly close the tab. ## Your task Evaluate the contact or lead form as a slightly hesitant potential customer who is ready to enquire:
1. Field count: How many fields? Which feel unnecessary for a first interaction? 2. Expectation setting: Does the page explain what happens after submission? Who responds? How soon? 3. Alternatives: Is there any option besides this form (phone, chat, booking link, WhatsApp)? 4. Urgency: Is there a reason to submit now, or could I come back to it later with no consequence? 5. Friction score: Rate 1 (effortless) to 10 (not worth the effort).
What this reveals: Forms are where conversions go to die, and the problem usually isn't the fields themselves. It's the silence around them. No indication of what happens after you submit. No alternative for the person who has a quick question but isn't ready to commit to a form submission. No urgency. Just a form floating on a page, asking for information and offering nothing in return. Our data shows that between 35 and 50 percent of chat conversations start because a visitor saw the form and decided they wanted to talk to a person instead. The form didn't convert them. A conversation did. Flatpay Results:
Prompt 5: The AI Search Visitor Test # AI Search Visitor Experience Audit ## Context A growing share of visitors now arrive from AI search tools (ChatGPT, Perplexity, Google AI Overviews, Claude). These visitors have been in a conversational research flow: asking questions, refining needs, receiving personalised guidance. They land here mid-dialogue, having just been told this website looks like a good match for their needs. ## Your task Evaluate these pages as an AI-referred visitor who was just told: "[Company] looks like a good option for your needs."
1. Conversation continuity. Can this visitor continue their dialogue, or does the experience break from conversation to static content? What engagement options exist? 2. Information redundancy. How much of this repeats what the AI tool likely already told them? What is genuinely new here? 3. Specificity gap. The visitor has a refined need. Does the site address specific use cases, or only general claims? 4. Next-step friction How many clicks stand between landing here and having a real conversation about their specific situation?
## Output format | Criteria | Score (1-10) | Key finding | |----------|:---:|-------------| | Conversation continuity | | | | Information redundancy | | | | Specificity gap | | | | Next-step friction | | | Verdict: Is this website ready for the AI search era? Single most impactful change:
What this reveals: An AI-referred visitor has been in an active dialogue. They arrive expecting to continue it. Instead they hit a static page and a form. It's like being mid-conversation with someone, then being walked to a colleague's office where that colleague hands you a clipboard. The AI will almost always point to real-time conversational engagement as the single most impactful change. Results from Flatpay analysis:
Prompt 6: The After-Hours Visitor Test # After-Hours Visitor Simulation ## Scenario It is 9 PM on a Wednesday. A potential customer lands on this website from a search. They're interested but have a specific question about the service. ## Your task
1. Is there any way for this visitor to get an answer now? 2. If they submit the form, when can they realistically expect a response? 3. What is the most likely outcome: conversion, or leaing to check a competitor? 4. What would need to change for the 9 PM visitor to become a lead?
What this reveals: Between 35 and 50 percent of high-intent traffic arrives outside business hours. The visitor at 9 PM with an urgent question, a pest control problem, an insurance query, a question about a dental procedure, is often your most motivated visitor. They're ready to act. Your website offers them a form that won't be read until tomorrow morning. By then, they've found a competitor who responded immediately. The after-hours visitor rarely shows up in your analytics as a lost lead. They show up as a lead that was never there.
Example from Flatpay conversion analysis. Prompt 6 answer form.
Prompt 7: The Competitor Comparison # Competitive Conversion Comparison ## Context I'm now uploading screenshots from a competitor's website. ## Your task Compare their conversion path to mine across four dimensions:
1. Engagement methods — Do they offer anything we don't? (chat, callback, WhatsApp, instant quote, booking tool) 2. Trust signals — Stronger, weaker, or different in type? 3. Path simplicity — Fewer or more steps to conversion? 4. If you were a potential customer comparing both, which makes it easier to take the next step? Why?
What this reveals: This is the prompt that makes abstract findings feel urgent. When the AI tells you "your competitor has live chat and a 60-second quote promise, you have a contact form," the gap stops being theory. It's a specific competitive disadvantage, described in plain language, sitting in a table. Running this against one or two competitors takes ten minutes. The output is more persuasive than any conversion audit report, because it shows exactly what a visitor experiences when they compare options, and most of the time, they are comparing options.
For this competitor comparison we used SumUp.
Response from ChatGPT on this prompt for comparison:
Prompt 8: The Priority Fix List # Prioritised Conversion Fix List ## Your task Based on everything analysed across all pages, give me the 5 most impactful changes to increase leads from this website.
For each recommendation:
1. The specific change 2. Which leak it fixes 3. Difficulty (easy / medium / hard) 4. Potential impact (low / medium / high)
What this reveals: This is the prompt that turns the audit into a to-do list. Flatpay priority fix list:
What to Do With Your Results
Most audits produce one of three finding patterns. Here's how to act on each.
Messaging and CTA inconsistencies. These are quick wins. Align the headline, the button text, and the implied offer across every page in the path so the visitor feels like they're moving through one coherent conversation. This costs nothing and can be done in an afternoon. It's also the change most businesses deprioritise because it doesn't feel significant enough. It is. Trust gaps on conversion pages. Add one or two trust signals directly to your contact page this week. A response-time commitment. A relevant testimonial. A count of businesses you've helped. Visitors about to submit a form need reassurance at that precise moment. Putting it on the homepage instead is like putting the "safe to drink" sign on the bottle rather than the glass. No real-time engagement option. This is the structural finding that shows up in almost every audit and sits at the top of almost every priority list. You have a few honest options: Managing chat yourself during business hours works for some businesses and isn't sustainable for most. An AI chatbot handles FAQ deflection and support reasonably well. It struggles with the nuanced, pre-purchase questions that are actually standing between a visitor and a conversion. It fails at custom lead qualification questions and collecting customer lead information. Managed live chat with human agents available around the clock, including evenings and weekends, is what Weply provides. It's the approach behind more than 250,000 qualified leads generated across our customer base in 2025. If the after-hours prompt produced an uncomfortable answer, it's worth a look.
The standard alternative is hiring a CRO agency. Budget: EUR 3,000 to 8,000. Timeline: four to six weeks. Deliverable: a PDF. The report is usually good. The process is slow, expensive, and produces findings that are already weeks old when they reach you. The process in this guide takes 30 minutes and produces an action plan from your own pages, in your own conversation thread, reviewable immediately. Run it quarterly. Run it after every redesign. Run it whenever traffic goes up and leads don't.
Try Weply for free for 7 days. Get qualifed leads, customer support and insights into the conversations that your webiste visitors have.
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AI Hub
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August 26, 2026
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9
min
10 Best Chat Solutions for Customer Support and Lead Generation in 2026
The right chat solution can turn your website traffic into paying customers and lift your customer support from reactive to proactive, or strengthen your lead generation and help grow your business. In the age of AI search having a chat solutions has become even more important. In this guide, we've reviewed the 10 best chat solutions available in 2026, including Weply, Intercom Fin, and Zendesk AI. We've looked at features, pricing, reviewsite ratings, and customer cases, so you don't have to. Here are our three top picks:
Looking for the best chat solution for your business?
Customers expect answers now. 63% of consumers prefer live chat over email or phone, and 46% of all leads are generated outside of normal business hours. With an ever-growing selection of solutions and increasing demands around GDPR compliance, data residency, and 24/7 availability, choosing the right chat solution has never been more important. The right solution helps you:
Convert anonymous visitors into named and qualified leads.
Give customers immediate help, 24/7.
Free up tiem for your team for other, more high-value interactions.
Comply with GDPR and data handling requirements within the EU.
Integrate with your existing CRM, helpdesk or e-com platform.
Why trust Weply?
We built Weply because we saw how businesses across Europe were losing potential customers on their websites, either because they had no chat at all, it was only availbale during operating hours, or because they put an AI support chat in front of high intent traffic and think it can convert it to qualified leads. Our platform combines trained chat consultants with AI and we generated over 250,000 qualified leads for more than 2,400 customers in 2025. We know this market inside out, from SMBs to enterprise. That gives us a unique position to evaluate which chat solutions actually deliver on the European and US markets. Finding the right solution is always about understanding your own needs first. Here's how some of our customers rate us:
Now, let's take a look at the 10 best chat solutions for 2026.
Now let's dive into each solution.
1. Weply
Weply is a Nordic 24/7 live chat solution that combines trained human chat consultants, lead conversion experts, with AI technology to generate and pre-qualify leads directly on your website. Founded in 2013 and headquartered in Copenhagen, Denmark, Weply has generated over 250,000 qualified leads for more than 2,400 customers in 2025, making it the largest Nordic operator in hybrid human-AI chat. Weply recently launched WeAssist, a support AI agent that chat consultants can activate for incoming support queries. What sets Weply apart from pure AI solutions is that your customers always interact with a real human being, backed by AI. That means meaningfully higher conversion rates and fewer missed interactions compared to fully automated chatbots. All support responses are also quality-checked by a human in real time, minimising the risk of AI hallucinations and ensuring answers are delivered with human empathy and nuance.
Key Features
24/7 Human Live Chat + AI (WeAssist): Trained chat consultants are available around the clock, complemented by WeAssist AI for standard support queries. You never miss a relevant customer interaction.
Sales-qualified leads delivered to your inbox: Weply pre-qualifies visitors based on your criteria and delivers warm leads, with name, phone number, and relevant context, directly to your CRM or inbox.
AI Co-pilot for internal chat agents: some customer run internal customer support agents using Weply outside normal opening hours or if overloaded, and those agents have access to AI WeAsssist co-pilot.
WeSights our analytics platform: Gives you insight into chat volume, chat context, campaign data, and conversion patterns, so you can continuously optimise your digital marketing, web, and lead strategy.
Dedicated Customer Success Manager: Every customer gets a dedicated CSM who helps with setup, optimisation, and ongoing strategy.
GDPR-compliant and EU-hosted: Data is processed in accordance with GDPR, with servers in the EU and full compliance with the ISO and EU AI Act.
Pricing
Pricing consists of a small monthly subscription starting from $69/mo, covering up to 100 monthly support chats with the WeAssist AI agent included. Beyond that, you pay only for success, a fixed price per qualified lead Weply generates, based on your unique lead qualification criteria. Weply offers a fully free 7-day trial, where all generated leads and answered support queries are free.
Pros
Human touch for your potential and existing customers 24/7, 365 days a year. Customers always talk to a real person, not just a bot.
Experts in lead conversion. If you're already spending money and time driving potential customers to your website, Weply is the only specialist. Typically converts minimum 50–80% more chat visitors into qualified leads than AI chatbots.
WeAssist is included in the subscription price, meaning you get an AI support chatbot verified in real time by humans. At a significantly lower cost than the alternatives.
Plug-and-play setup with CRM integrations, live quickly.
GDPR, AI Act, ISO. Verified with over 2,400 paying customers across the Nordics and Europe.
You get AI where AI is strong (support, but verified by humans) and humans where they're best (qualified lead generation).
Free 7-day trial, no credit card required, no commitment.
Cons
WeSights, the unique chat analytics tool, is an add-on.
Available as chat only, not yet on voice, email, or social channels.
Not ideal for public institutions where all traffic is support-related, or for chat behind a login wall as inside a SaaS support tool.
Rating
Capterra: 5/5. Trustpilot 4.4/5. Businesses consistently highlight that Weply delivers significantly more leads and better lead quality than AI chatbots, alongside 24/7 availability, easy setup, and a very high level of customer service.
2. Intercom Fin
Intercom Fin is Intercom's AI agent, launched in 2023 and now one of the most widely deployed AI support platforms globally. Fin states it resolves an average of 60% of all queries automatically and supports all major channels: email, live chat, WhatsApp, Messenger, SMS, and voice.
Key Features
Outcome-based AI agent: Fin receives queries, responds using your knowledge base, and escalates to your support team when needed.
Omnichannel out-of-the-box: Fin works across email, live chat, WhatsApp, Messenger, SMS, and voice from a single platform.
Fin Copilot (agent assist): AI assistant for human agents in the inbox, generates reply suggestions, summarises case history, and retrieves knowledge in real time. $35/user/mo add-on.
AI-driven simulations and performance insights: Test Fin's performance against historical tickets before going live, and receive ongoing improvement recommendations.
Integrations: 450+ integrations including Shopify, Salesforce, Zendesk, and HubSpot.
Pricing
Fin AI Agent: $0.99 per resolution (min. 50 resolutions/mo = $49.50). Copilot is $35/user/mo as an add-on.
Example: 1,000 Fin resolutions/mo = $990 on top of seat costs. For 10 agents on the Advanced plan ($85/seat), the monthly total is approximately $1,840.
Pros
Outcome-based model is fair: you pay only for success.
Works standalone alongside Zendesk, Intercom and Salesforce.
Strong for SaaS and B2B support teams that manage their own helpdesk.
Cons
Pricing scales aggressively at high volumes: 1,000 resolutions/mo = $990 in AI costs alone.
Requires internal setup and optimisation. No dedicated CSM on lower plans.
Not suited for active lead generation, only customer support.
Fin Copilot is a paid add-on.
Some G2 reviewers report that what Intercom counts as a "resolution" doesn't always match real-world outcomes.
Rating
G2: 4.5/5. Users praise the modern interface and automation rate. Most criticism: pricing scales unpredictably, and advanced features require expensive plans.
3. Zendesk AI
Zendesk is still the world's most widely used customer service platform, with 22,000+ support teams globally and a well-established enterprise presence. Zendesk's AI capabilities including AI agents (chatbots), Copilot for human agents, and intelligent triage, are layered on top of its core omnichannel helpdesk and have been significantly expanded since 2024. Zendesk is used by teams ranging from fast-growing SaaS companies to large enterprise organisations across every industry. Zendesk's core strength is organisational scale: it handles email, live chat, voice, WhatsApp, Instagram, Facebook Messenger, X, and web forms in a single agent workspace, and routes tickets intelligently across large agent pools.
Key Features
AI agents and intelligent triage: Built-in AI agents handle common queries using your help centre content and can take basic actions.
Omnichannel unified workspace: Email, live chat, phone, WhatsApp, social media, and web forms in a single agent view. Routing ensures tickets reach the right agent based on skills, language, and current load.
Zendesk AI Copilot: Agent-side AI that suggests replies, surfaces relevant knowledge articles, and summarises long ticket threads in real time.
Knowledge base and help centre: AI-powered content suggestions for help centre articles, and a self-service portal that deflects tickets before they reach your support team.
Analytics and reporting: Pre-built dashboards and, on higher tiers, Explore for custom reports tracking response time, resolution rate, CSAT, and agent performance.
Pricing
Suite Team: $55/agent/mo (annual). Basic multichannel ticketing, help centre, AI agents with limited resolutions.
Suite Professional: $115/agent/mo (annual). Skills-based routing, community forums, HIPAA compliance, custom analytics.
Suite Enterprise: From $169/agent/mo (annual, negotiated). Custom agent roles, sandbox, advanced data protection.
Advanced AI add-on: ~$50/agent/mo extra. Required for Copilot, advanced triage, and generative AI features.
AI Agent resolutions: $1.50 per automated resolution (committed volume) or $2.00 pay-as-you-go.
For a 20-agent team on Suite Professional with Advanced AI, total annual cost approaches $40,000 before implementation.
Pros
The most established customer support platform globally. Deep integration ecosystem and proven enterprise track record.
Strong at scale: skills-based routing, SLAs, and omnichannel work well for 15+ agent teams.
Cons
Advanced AI features require a separate $50/agent/mo add-on.
Own support quality criticised consistently on G2: slow response times and link-heavy replies.
Some G2 reviewers describe being oversold during the buying process, real-world AI performance fell short of what was promised.
Per-agent pricing model means costs scale directly with headcount, with no outcome-based option on core plans. Expensive option.
Rating
G2: 4.3/5 (6,800+ reviews). Satisfaction correlates strongly with team size: large, multi-channel support teams tend to find the cost justified; smaller teams often feel they're paying for features they don't use.
4. Sierra.ai
Sierra.ai is an American enterprise AI company founded in 2023 by Bret Taylor (former co-CEO of Salesforce and current chairman of OpenAI's board) and Clay Bavor. Sierra has raised $950 million to date and is one of the most discussed AI companies globally. Sierra's customers include Sonos, SiriusXM, Weight Watchers, ADT, and Casper. The platform is built for large consumer brands with high inbound support volume across chat and voice.
Key Features
Empathetic AI agents: Sierra's agents are designed to mirror your brand's voice and tone precisely, handling complex interactions like returns, subscription changes, and account management autonomously.
Agent Studio + Agent SDK: No-code workflow builder for CX teams (Agent Studio) and a developer-focused SDK for custom integrations.
Ghostwriter: Automatically generates production-ready AI agents from SOPs, call transcripts, audio recordings, and whiteboard photos. Also runs an automatic improvement loop based on live interactions.
Multi-model "Constellation" architecture: Uses multiple AI models in parallel for accuracy-checking, reducing hallucination, but can introduce latency (700ms+) in voice environments.
Voice + chat across channels: Sierra's agents support web chat, mobile apps, and voice.
Pricing
Sierra publishes no pricing and has no pricing page. All contracts are enterprise agreements. Third-party estimates:
Annual contracts from $150,000+.
Implementation and onboarding fees: $50,000–$200,000.
Outcome-based model: payment per successful resolution (rate confidential, but with minimum commitment volumes).
Pros
One of the world's leading chat and voice agents for support.
Pricing makes it exclusive to the largest enterprises. SMBs and mid-market are entirely excluded.
Long and technically complex implementation.
Support only. No real lead generation capability.
Rating
G2: 4.4/5. Users praise the intuitive interface and empathetic AI interactions. Most common criticism: high price with unclear ROI, steep learning curve during onboarding.
5. Ada
Ada is an enterprise AI customer service platform founded in Toronto in 2016 by Mike Murchison and David Hariri. Ada has raised $200M+ and serves 350+ enterprise customers including Monday.com, Pinterest, Verizon, and YETI. The platform is built for high-volume, omnichannel AI deflection in industries including financial services, e-commerce, telecommunications, and SaaS. Ada's 2026 platform centres on its "Reasoning AI" which are agents that understand intent, follow compliance-sensitive playbooks, and execute multi-step workflows across chat, email, voice, SMS, and WhatsApp from a single platform.
Key Features
Reasoning AI engine: Ada's agents understand customer intent and follow structured playbooks, including compliance-sensitive flows for regulated industries, rather than simple script logic. Claims to resolve 80%+ of inquiries automatically.
Omnichannel coverage: Chat, email, voice, SMS, WhatsApp, and social messaging managed from a single platform. Handoff integrations with Zendesk, Salesforce, Freshworks, Genesys, Dixa, Gorgias, and more.
Coaching and feedback loops: Platform managers can provide precise, surgical guidance to the AI agent through a coaching interface, and verify outcomes through test scenarios before going live.
SOP-based playbooks: Ada can follow complex, multi-step workflows, including triggering refunds, extensions, or system updates, based on standard operating procedures. Well-suited to regulated industries.
Enterprise security: SOC 2 Type II, HIPAA, GDPR, and PCI compliant. Zero Data Retention option with all LLM providers.
Pricing
Ada does not publish pricing. Estimates from third-party sources:
Starting from ~$30,000/year.
Pricing model: typically $1–$3.50 per AI resolution, based on resolved conversations.
Pros
Strong omnichannel coverage across 10+ channels from a single platform.
Coaching interface gives platform managers strong control over AI behaviour.
Cons
Implementation timeline is measured in months.
Only for large global enterprises.
Pricing scales aggressively at high volume.
Rating
G2: 4.6/5. Platform administrators rate Ada highly for ease of use and coaching capability. Negative sentiment on Trustpilot: 1.8/5.
6. Tidio + Lyro
Tidio is a live chat and AI support platform primarily serving small businesses and e-commerce stores. Founded in Poland in 2013 and used by 300,000+ businesses globally, Tidio combines live chat, ticketing, a no-code chatbot builder and Lyro, its conversational AI agent, in a single platform. Tidio is particularly popular with Shopify merchants and SMBs that want to start with live chat and gradually layer in automation without switching tools.
Key Features
Lyro AI agent: Conversational AI that answers common customer questions based on your support content. Handles handoff to human agents when needed.
No-code Flows builder: Drag-and-drop chatbot builder for creating automated conversation paths: product recommendations, lead capture, FAQ automation, and more .
Live chat with live typing preview: Agents can see what customers are typing before they hit send, allowing faster, more prepared responses.
Multichannel inbox: Manages website chat, email, Instagram, Messenger, and WhatsApp in a single unified inbox.
Pricing
Starter: From $29/mo (annual). Includes live chat, ticketing, basic automation.
Growth: From $59/mo (annual). Includes Lyro AI conversations and advanced Flows.
Lyro AI add-on: Can be purchased separately from $39/mo for additional AI conversation quotas.
Pros
Among the most affordable live chat + AI combinations on the market for SMBs.
Conversation-based pricing is more predictable than per-seat models for smaller teams.
Very fast to set up. Live in minutes. Strong Shopify native integration.
Cons
Data processing: primarily EU-based, but some data is also transferred to the US.
Not well-suited for complex enterprise workflows, SLA management, or large multi-team operations.
Very limited lead generation capability. Can only be used for customer support.
Rating
G2: 4.6/5. Users consistently highlight ease of setup and Shopify integration. Most criticism relates to some agreesive prices increases.
7. Kindly
Kindly is a Nordic AI chatbot platform founded in Oslo in 2016 and one of Europe's leading conversational AI providers for enterprise e-commerce and customer service.
Key Features
Generative AI chatbot with multilingual training: Train the chatbot in one language and it understands queries in 100+ languages automatically. Nordic language expertise is a core competency.
Conversion optimisation and abandoned cart: Kindly's platform can increase conversion rates by up to 12% and automates abandoned cart messages.
Visual product carousel in chatbot: Enables product search and displays products directly within the chat interface based on selections made in the chatbot.
Simple customisation without coding: No code required to match the chatbot to your brand identity, tone, and layout.
Support automation: Automates up to 80% of customer inquiries according to themselves.
Pricing
Kindly does not publish pricing. All agreements are reached via direct contact. Enterprise prices.
Pros
Deep Nordic and European market presence with proven language expertise.
Unique combination of AI chatbot, conversion optimisation, and support automation in one platform.
No public pricing. Expensive and only for enterprises.
Primary focus on e-commerce. Not tailored for public sector or regulated industries.
Only for customer support. Not suited for active lead generation.
Rating
G2: 4.9/5. Users highlight easy implementation, Nordic language expertise, and high automation rates.
8. Dixa
Dixa is a Danish-founded customer experience platform aimed at e-commerce brands that want to consolidate all customer communication in one system. Dixa is used by 850–1,000+ brands across 42 countries, including Rapha, Hobbii, Mejuri, and Miinto. In 2025, Dixa launched Mim, an agentic AI agent.
Key Features
Mim AI Agent: Dixa's AI agent handles end-to-end customer interactions, including order lookup in Shopify and Magento, refunds, and self-service, with intelligent escalation to interrnal human agents.
E-commerce focused: Built exclusively for e-commerce companies, with features and integrations tailored to these specific workflows.
Omnichannel native: Phone, email, live chat, WhatsApp, Instagram, Facebook Messenger, and SMS in a single Team Hub.
Intelligent routing and Flow Builder: Drag-and-drop routing engine that assigns interactions to the right agent based on skills, language, and workload.
Shopify + Magento + WooCommerce integrations: Deep e-commerce integrations mean agents see order history directly within the conversation window.
Pricing
Growth: From €89/agent/mo. All channels included.
Ultimate: From €139/agent/mo. Adds various AI features.
Prime: From €179/agent/mo. Enterprise functionality including SSO.
Mim AI agent is an additional cost on all plans.
Pros
All channels included as standard.
Danish-founded with strong Nordic support and understanding of European data requirements.
Mim AI Agent is one of the market's most mature agentic AI solutions for e-commerce.
Cons
Built specifically for e-commerce brands. Limited or no relevance for other verticals.
Mim AI agent access costs extra on top of the base subscription.
AI copilot is also an add-on.
Rating
G2: 4.2/5. Users praise the user-friendly interface and customer support, but criticise long contracts and minimum seat requirements.
9. Chatbase
Chatbase is a no-code AI chatbot builder used by over 10,000 businesses globally. Chatbase lets you train an AI chatbot on your website, PDF documents, Notion pages, and internal knowledge sources, and deploy it on websites, Shopify, email, WhatsApp, Instagram, Facebook, and Slack. It is designed for SMBs and teams that want AI support without programming or developer resources.
Key Features
RAG-based knowledge training: Upload PDFs, link to URLs, or Notion pages. Chatbase automatically builds a knowledge foundation and uses it to answer queries accurately with source references.
Multichannel deployment: Deploy your chatbot on your website with a script tag, or connect to Shopify, WhatsApp, Instagram, Facebook Messenger, and Slack via native integrations.
AI Actions: The chatbot can take real actions via API as booking meetings in Calendly, updating subscriptions in Stripe, and so on.
Flexible AI model selection: Choose between economy LLM models (GPT-4o Mini, Claude Haiku) and premium models (Claude Sonnet) depending on quality and cost requirements.
Pricing
Prices start from $40/mo. You pay additional credits when your usage exceeds the amount included in your plan.
Note: Chatbase uses "messages" rather than "chat conversations" as its consumption metric. A single conversation can contain many messages, which can be difficult to control and therefore forecast costs. In theory one single chat can eat your entire budget.
Pros
Fastest time-to-live of any solution in this guide.
Multichannel deployment without any coding.
Flexible model selection (GPT-4o, Claude Haiku/Sonnet/Opus).
Cons
The free plan deletes the chatbot after 14 days of inactivity. Unreliable for production use.
Limited workflow logic. Not suited for complex escalation flows or multi-step automation.
Output quality depends heavily on which AI models you choose. The best models can make the solution expensive very quickly.
Priced per message, not per conversation. Many add-ons may be required.
Good for customer support. Not in the same league as Weply for active lead generation.
Data is processed in the US. Not EU compliant for most EU-based companies.
Rating
Capterra 4.3/5. Users praise easy setup and quick deployment. Most common criticism: pricing climbs quickly on higher plans and workflow capabilities are limited compared to alternatives.
10. Decagon
Decagon is an American enterprise AI customer service platform founded in 2023. Decagon has raised $481M across five rounds, reaching a $4.5B valuation in January 2026, and was named to the Forbes AI 50 list. Its customer list includes 100+ enterprise customers to date. Decagon's core concept is that AI agents should work like employees, not tools.
Key Features
Agent Operating Procedures (AOPs): Define agent workflows in natural language. A non-technical support manager can write instructions like "If a customer asks for a refund over $100, verify their purchase date and escalate to billing", and the AI follows that logic precisely, with full audit trails.
Decagon Voice 2.0: Inbound and outbound voice with sub-second latency, customisable tone and speed, interruption handling, and branded caller IDs.
Cross-channel memory: If a customer starts in chat and later calls, the voice agent already knows what was discussed. No information repeated, no disconnected experiences across channels.
Continuous self-learning: Decagon agents learn from new tickets and human replies, updating their own knowledge without manual retraining.
Enterprise security and version control: SOC 2 compliant, data residency options, strict guardrails for sensitive operations (identity verification, refunds).
Pricing
Esitamted annual platform fee: ~$50,000/year, regardless of usage volume.
Per-conversation fee: ~$0.99/conversation on top of the platform fee.
Effective starting cost: ~$95,000/year total. Median enterprise spend is estimated at ~$400,000/year at scale.
No public pricing page. All contracts are enterprise agreements with custom volume terms.
Pros
Voice 2.0 with sub-second latency and outbound capabilities is a genuine differentiator vs Sierra and Ada.
AOPs make complex workflow logic accessible to non-technical teams without sacrificing precision.
Very strong customer references for SaaS and tech enterprises globally.
Cons
Pricing makes it inaccessible for all but the largest tech enterprises.
Choosing the right chat solution for your business
The best chat solution depends on your company's size, industry, and primary purpose, whether that's lead generation, customer support, or both.
Do you need lead generation, because some of the traffic you drive to your website is genuinely purchase-ready? Then Weply is the only solution on this list that specialises in it, offering 24/7 human-led lead qualification backed by AI.
Are you a SaaS or tech company running your own helpdesk? Intercom Fin is a strong choice, with its outcome-based pricing and solid resolution rates.
Is your business an international enterprise with high support volume? Sierra.ai or Decagon are the natural candidates.
Are you an e-commerce brand wanting quick, affordable AI support? Tidio + Lyro is the best entry-level option.
Most visitors to a live chat prefer talking to a human. If you want to satisfy both potential and existing customers on that dimension, Weply is the only solution offering a hybrid between real human experts and a controlled AI agent, for both lead generation and support.
Whatever you choose, the most important thing is to start. Try Weply free for 7 days, no credit card, no commitment, and see what it means for your conversion rate and customer support this week.
FAQ: Chat Solutions for Support and Lead Generation
What is the best chat solution for lead generation?
Weply is the only chat solution in this guide specifically built for lead generation. The platform combines trained human chat consultants with AI agents and is available 24/7, including outside business hours, where 46% of all leads arise. With 2,400+ customers and 250,000+ leads generated in 2025, it's the most documented solution for active lead generation in Europe.
How much does a chat solution cost for a business in 2026?
Pricing varies significantly depending on solution type. Solutions are typically priced as a combination of a subscription and an outcome-based fee (per qualified lead or per resolved conversation). Enterprise platforms like Sierra.ai and Ada start from $30,000–$150,000+/year. SMB solutions like Weply start from $69/mo + per lead, while Tidio starts from $29/mo and Chatbase from $40/mo.
What's the difference between an AI chatbot and a live chat solution?
An AI chatbot answers questions automatically based on pre-programmed rules or AI training from your content. A live chat solution connects visitors to real team members in real time. Hybrid solutions like Weply combine both: AI handles standard queries with human experts in the loop and as the sender of every message, while human consultants take over complex conversations and real lead qualification and lead capture. The human layer ensures empathy, nuance, and accuracy in every response, as well as outperform AI on lead generation by 2x.
Which chat solution is best for e-commerce brands?
For e-commerce, Dixa and Kindly are strong choices depending on scale and geography. Dixa is built exclusively for e-commerce with all channels included as standard and a mature AI agent (Mim). Kindly offers deep European language expertise and strong conversion optimisation tools, with proven results at Elkjøp across the Nordics. For e-commerce companies selling high-value products, where lead qualification matters as much as support, Weply is commonly used as a complement.
Are AI chatbots GDPR-compliant?
Most professional chat solutions are GDPR-compliant, but data residency varies. Weply, Dixa, and Kindly store data on EU servers and are built with European data requirements in mind. Intercom, Zendesk, Chatbase, and Tidio are also GDPR-compliant, but may process data in the US under standard contractual clauses unless EU hosting is specifically selected on enterprise plans. Ada and Sierra offer EU hosting on enterprise agreements.
Can a chat solution replace my customer service team?
No, and it shouldn't. The best chat solutions free your team from repetitive, low-value queries so they can focus on complex cases and relationship-building. The hybrid model , AI for volume, humans for value, consistently produces the highest customer satisfaction scores. Weply's approach takes this further: humans remain in the loop on every AI-assisted support response, ensuring quality and empathy at every touchpoint.
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June 24, 2026
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9
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8 Beste Chattløsninger for Kundesupport og Leadgenerering i Norge 2026
Sammendrag
Riktig chattløsning kan forvandle trafikken på nettstedet ditt til betalende kunder, og løfte kundesupporten fra reaktiv til proaktiv, eller styrke leadgenereringen og bidra til å vokse bedriften din. I denne guiden har vi gått gjennom de 8 beste chattløsningene på det norske markedet i 2026. Vi har sett på funksjoner, priser, G2-rangeringer og kundecaser, slik at du slipper å gjøre det selv. Her er våre tre toppvalg:
Leter du etter den beste chattløsningen for det norske markedet?
Norske forbrukere forventer svar nå. 63 % foretrekker live chat fremfor e-post eller telefon, og 46 % av alle leads genereres utenfor vanlig kontortid. Med et stadig større utvalg av løsninger og økende krav til GDPR-etterlevelse, norskspråklig support og lokal forankring, er valget av riktig chattløsning viktigere enn noen gang.
Den riktige løsningen hjelper deg med å:
Konvertere anonyme besøkende til navngitte, kvalifiserte leads.
Gi kundene øyeblikkelig hjelp. Også kl. 23 om kvelden.
Frigjøre medarbeiderne dine til komplekse supporthenvendelser.
Overholde GDPR med databehandling i EU.
Integrere med eksisterende CRM, netthandelsplattform og helpdesk.
Hvorfor stole på Weply?
Vi bygde Weply fordi vi så hvordan nordiske bedrifter mistet potensielle kunder på nettstedene sine, enten fordi de manglet chat, eller i de timene ingen var tilgjengelig. Vår plattform kombinerer opplærte chattkonsulenter med AI og genererte over 250.000 kvalifiserte leads til mer enn 2.500 nordiske og internasjonale kunder i 2025. Vi kjenner dette markedet ut og inn. Fra SMB til enterprise. Det gir oss et unikt utgangspunkt for å vurdere hvilke chattløsninger som faktisk leverer kvalitet i det norske markedet. Å finne riktig løsning handler alltid om å forstå egne behov og ønsker.
Slik vurderer noen av kundene våre oss:
La oss nå ta en titt på de 8 beste chattløsningene for det norske markedet.
La oss nå dykke ned i hver enkelt løsning.
1. Weply
Weply er en nordisk 24/7 live chat-løsning som kombinerer opplærte menneskelige chattkonsulenter, leadkonverteringseksperter, med AI-teknologi for å generere og forhåndskvalifisere leads direkte på nettstedet ditt. Selskapet ble grunnlagt i 2013 og har hovedkontor i København. Med mer enn 2.500 kunder og 250.000+ genererte leads i 2025 er Weply den største nordiske aktøren innen hybrid human-AI-chat. Nylig lanserte Weply WeAssist, en support-AI-agent som chattkonsulenter kan aktivere ved supporthenvendelser.
Det som skiller Weply fra rene AI-løsninger er at kundene dine alltid møtes av et ekte menneske, støttet av AI. Det betyr vesentlig høyere konverteringsgrader og færre tapte henvendelser sammenlignet med helautomatiserte chatboter. Alle supportsvar kvalitetssikres i tillegg av et menneske i sanntid, noe som minimerer risikoen for hallusinasjoner, og sikrer at svarene leveres med menneskelig empati og nyanser.
Nøkkelfunksjoner
24/7 menneskelig live chat + AI (WeAssist): Opplærte chattkonsulenter er tilgjengelige døgnet rundt, supplert av WeAssist AI for å håndtere standardhenvendelser. Du går aldri glipp av en relevant kundehenvendelse.
Salgskvalifiserte leads direkte i innboksen: Weply forhåndskvalifiserer besøkende basert på dine kriterier og sender varme leads, med navn, telefonnummer og relevant kontekst, direkte til CRM-et ditt eller innboksen.
WeSights analyseplatform: Gir deg innsikt i chattvolum, chattkontekst, kampanjedata og konverteringsmønstre, slik at du kan optimalisere din digitale markedsførings-, web- og leadstrategi løpende.
Dedikert Customer Success Manager: Alle kunder får en fast CSM som hjelper med oppsett, optimalisering og løpende rådgivning.
GDPR-kompatibel, ISO-sertifisert og nordisk forankring: Data behandles i henhold til GDPR, og selskapet er registrert i Danmark med virksomhet i hele Norden.
Priser
Prisen består av et lite månedlig abonnement som starter fra 599 NOK og dekker opp til 100 månedlige supportchatter, der AI-agenten WeAssist er inkludert. I tillegg betaler du bare per suksess: En fastpris per kvalifisert lead som Weply genererer, basert på hvert selskaps unike leadkvalifikasjonskrav. Weply tilbyr en helt gratis prøveperiode på 7 dager, der alle leads som genereres og supporthenvendelser som besvares er gratis for deg.
Fordeler
Menneskelig touch til dine potensielle og eksisterende kunder 24/7, 365 dager i året. Kunder snakker alltid med et ekte menneske, ikke en AI-bot.
Eksperter på leadkonvertering. Normalt konverterer Weply opp til 50–80 % flere chattbesøkende til kvalifiserte leads enn AI-chatboter.
WeAssist er inkludert i abonnementsprisen, noe som betyr at du får en AI-support-chatbot styrt og verifisert i sanntid av mennesker til en mye lavere pris enn alternativene.
Plug-and-play-oppsett, integrasjoner til CRM, live på kort tid.
Dedikert Customer Success Manager alltid inkludert, hjelper bedrifter med å oppnå best mulig resultater.
Nordisk forankring, GDPR, AI Act, ISO. Verifisert med over 2500 betalende kunder.
Du får AI der AI er sterk (supporten, men verifisert av mennesker) og mennesker der vi er best (leadgenerering).
Prisgunstig. Abonnement fra 599 kr og du betaler deretter bare per kvalifisert lead.
Gratis prøveperiode i 7 dager helt uten binding.
Ulemper
WeSights, det unike chatt-analyseverktøyet, er et tilleggskjøp.
Tilgjengelig kun som chat. Ikke voice, e-post eller sosiale kanaler.
Ikke ideell for offentlige institusjoner der all trafikk er supportrelatert, eller hvis du vil ha chat bak innlogging kun for eksisterende kunder i et SaaS-verktøy.
Rangering
Capterra: 5/5. Trustpilot Norge4.5/5: Bedrifter trekker konsekvent frem at Weply leverer markant flere leads og med bedre leadkvalitet enn AI-chatboter. De nevner også 24/7-tilgjengeligheten, enkelt oppsett og svært høyt servicenivå.
2. Kindly
Kindly er en norsk AI-chatbotplattform grunnlagt i 2016 i Oslo og en av Europas ledende leverandører av konversasjons-AI for netthandel og kundeservice for enterprises. Kindly er dypt forankret i det nordiske markedet med kunder som Elkjøp, Norwegian Air, og DNB.
Nøkkelfunksjoner
Generativ AI-chatbot med flerspråklig trening: Tren chatboten på ett språk og den forstår henvendelser på 100+ språk automatisk.
Konverteringsoptimalisering og forlatt handlekurv: Kindlys plattform øker konverteringsgraden med opptil 12 % for netthandel og automatiserer meldinger om forlatte handlekurver.
Visuell produktkarusell i chatbot: Muliggjør produktsøk og viser produkter direkte i chattgrensesnittet basert på valg gjort i chatboten, ideelt for netthandelsselskaper.
Enkel tilpasning uten koding: Ingen kodekunnskap kreves.
Automatisering av supporthenvendelser: Automatiserer kundehenvendelsene.
Priser
Kindly publiserer ingen priser på nettstedet sitt. Alle avtaler inngås via direkte kontakt. Enterprise-fokus.
Fordeler
Norsk selskap, grunnlagt i Oslo. Dyp nordisk markedsnærvær og språkekspertise.
Unik kombinasjon av AI-chatbot, konverteringsoptimalisering og supportautomatisering i én plattform.
Sterke norske kundecaser: Elkjøp, Norwegian Air, Kahoot, DNB, OBOS.
Ulemper
Ingen offentlige priser, krever offertprosess, enterprise-fokus.
Boost.ai er en norsk enterprise-AI-plattform og er Gartner Magic Quadrant Leader 2025 for Conversational AI Platforms. Boost.ai er særlig godt forankret i det norske markedet: DNB, SpareBank 1 SR-Bank, SpareBank 1 Østlandet, Nordea og Telenor er alle norske referansekunder med dokumenterte resultater.
Nøkkelfunksjoner
No-code conversation builder: Ikke-tekniske team kan bygge og vedlikeholde komplekse samtalemodeller med dra-og-slipp, ingen koding kreves.
Hybrid NLU + LLM-arkitektur: Boost.ai kombinerer tradisjonell NLU-nøyaktighet med generativ AI-fleksibilitet. Selskaper kan styre nøyaktig når LLM-genererte svar brukes. Avgjørende for compliance i regulerte bransjer.
Selvlærende AI med full kontroll: Plattformen foreslår automatisk nye intensjoner og treningsdata basert på faktiske samtaler, men krever menneskelig godkjenning før implementering. Ingen black box.
Omnichannel og Agent Assist: Støtter chat, voice og sosiale kanaler. Agent Assist gir menneskelige medarbeidere sanntidsforslag og kontekstoversikt under live-kommunikasjon.
Enterprise-sikkerhet og compliance: GDPR- og SOC2-kompatibel. Støtter dansk, nederlandsk, engelsk, finsk, fransk, tysk, norsk, spansk og svensk.
Priser
Boost.ai er enterprise-only og publiserer ingen priser. SelectHub og SoftwareFinder estimerer startprisen til $50 000/år, men faktiske kontrakter avhenger av kompleksitet og volum.
Fordeler
Gartner Magic Quadrant Leader 2025. Sterkeste validerte enterprise-AI-plattformen i Skandinavia.
Norsk selskap med dyp forankring i norsk finans, energi og offentlig sektor.
Godt dokumenterte resultater hos de største norske bankene og Telenor.
Ulemper
Prisen utelukker SMB og midmarked. Boost.ai er ikke realistisk under $50 000/år.
Krever dedikerte implementeringsressurser og teknisk onboarding, ofte med ytterligere konsultkostnader.
Rapportering og analytics har begrensede tilpasningsmuligheter ifølge G2-anmeldere.
Rangering
G2: 4.7/5. Brukere berømmer det intuitive grensesnittet, flytbyggerens kraft og den responsive supporten. Mest kritikk gjelder begrensede rapporteringsmuligheter og kompleksitet ved avanserte oppsett.
4. Puzzel
Puzzel er Europas ledende CCaaS-leverandør (Contact Centre as a Service), grunnlagt i Norge i 1998 og med hovedkontor i Oslo. Med 25 år i bransjen og en posisjon som nr. 1 i Norden er Puzzel en naturlig løsning for norske og nordiske kontaktsentre som vil samle alle kundekanaler i én sky-basert plattform.
Nøkkelfunksjoner
Omnichannel kontaktsenter: Voice, e-post, chat, SMS og sosiale medier samlet i ett grensesnitt. Intelligent ruting dirigerer henvendelser fra enhver kanal til den best kvalifiserte tilgjengelige agenten, basert på agentferdigheter, kundehistorikk og gjeldende arbeidsmengde.
AI-agenter på tvers av chat, e-post og voice: Virtuelle agenter håndterer standardhenvendelser automatisk på tvers av alle kanaler, med sømløs overlevering til menneskelige agenter ved komplekse saker.
Workforce Management (WFM): Nøyaktig bemanningsplanlegging og sanntidsstyring som sikrer riktig bemanning til rett tid.
Conversational Intelligence: Analyserer kundeinteraksjoner på tvers av kanaler og avdekker handlingsrettede innsikter om agentytelse, kundetilfredshet og trender.
Integrasjoner med over 40 partnerapplkasjoner: Native integrasjoner med Salesforce, Microsoft Teams og andre sentrale forretningssystemer. Puzzel inkluderer også SupWiz-teknologi for avansert AI-chatbot og voicebot-automatisering.
Priser
Puzzel publiserer ikke priser offentlig. Plattformen er abonnementsbasert med månedlig eller årlig fakturering per bruker, justert etter funksjoner og tillegg.
Fordeler
Nr. 1 i Norden med 25 års norsk og nordisk CCaaS-erfaring.
Inkluderer SupWiz-teknologi.
Bygget på nordiske verdier: enkelhet, tillit og innovasjon.
Ulemper
Primært rettet mot kontaktsentre og enterprise. Ikke ideell for SMB eller mid-market.
Ingen offentlige priser. Krever direktekontakt for tilbud.
Kan oppleves som kompleks å implementere for mindre organisasjoner.
Rangering
G2: 4.6/5. Brukere berømmer brukervennligheten, fleksibiliteten og supportkvaliteten. Vanligste kritikk: tredjeparts WFM-integrasjon (Verint) kan skape friksjon ved implementering.
5. Dixa
Dixa er en danskgrunnlagt customer experience-plattform rettet mot netthandelsmerker som vil samle all kundekommunikasjon i ett system. Dixa brukes av 850–1 000+ merker i 42 land, inkludert Rapha, Hobbii, Mejuri og Miinto. I 2025 ble Mim lansert, en agentisk AI-agent. Dixa skiller seg fra de fleste konkurrenter: de er fokusert mot én vertikal, og alle kanaler som telefon, e-post, live chat, WhatsApp, Instagram, Facebook Messenger og SMS, er inkludert i alle planer som standard, uten ekstra tillegg.
Nøkkelfunksjoner
Mim AI Agent: Dixas AI-agent håndterer end-to-end kundeinteraksjoner, inkludert ordresøk i Shopify og Magento, refusjoner og selvbetjening.
Netthandelsfokusert: Løsningen er bygget eksklusivt for netthandelsselskaper og funksjonene støtter disse spesifikke behovene.
Omnichannel nativt: Telefon, e-post, live chat, WhatsApp, Instagram, Facebook Messenger og SMS i ett Team Hub.
Intelligent ruting og Flow Builder: Dra-og-slipp-rutingmotor som fordeler henvendelser til riktig agent basert på kompetanse, språk og arbeidsbelastning.
Shopify + Magento + WooCommerce-integrasjoner: Dype netthandelsintegrasjoner betyr at agenter ser ordrehistorikk direkte i samtalevinduet.
Priser
Growth fra €89/agent/mnd: Inkluderer alle kanaler.
Ultimate fra €139/agent/mnd: Legger til ulike AI-funksjoner.
Prime fra €179/agent/mnd: Enterprise-funksjonalitet inkludert SSO.
Mim AI-agent er et tilleggskjøp utover ovenstående.
Fordeler
Alle kanaler inkludert som standard.
Danskgrunnlagt med sterk lokal support og nordisk forståelse.
Mim AI Agent er en av markedets mest modne agentiske AI-løsninger for netthandel.
Ulemper
Bygget spesifikt for netthandelsmerker.
Tilgang til Mim AI-agent koster ekstra.
AI-copilot er et tilleggskjøp.
Rangering
G2: 4.2/5. Brukere berømmer det brukervennlige grensesnittet og kundesupporten, men kritiserer lange kontrakter og minimumskrav til antall agenter.
6. Fin AI
Intercom Fin er Intercoms AI-agent, lansert i 2023 og nå en av de mest utbredte AI-supportplattformene globalt. Fin løser i gjennomsnitt 60 % av alle henvendelser automatisk og støtter alle større kanaler: e-post, live chat, WhatsApp, Messenger, SMS og voice.
Nøkkelfunksjoner
Outcome-basert AI-agent: Fin tar imot henvendelser, svarer med tilgang til en kunnskapsbase og kan eskalere til dine egne supportmedarbeidere når det er nødvendig. Du betaler kun ved vellykket resolusjon.
Omnichannel out-of-the-box: Fin fungerer på tvers av e-post, live chat, WhatsApp, Messenger, SMS og voice fra én plattform. Kan også brukes standalone med Zendesk, Salesforce og HubSpot.
Fin Copilot (agent-assist): AI-assistent for menneskelige agenter i innboksen som genererer svarsforslag, oppsummerer bakgrunn og henter kunnskap i sanntid.
Integrasjonsmuligheter: 450+ integrasjoner inkludert Shopify, Salesforce, Zendesk og HubSpot.
Priser
Fin AI Agent: $0,99 per resolusjon (min. 50 resolusjoner/mnd = $49,50). Copilot er $35/bruker/mnd som tillegg.
Eksempel: 1 000 Fin-resolusjoner/mnd = $990 i tillegg til setekostnadene.
Fordeler
Outcome-basert modell er rettferdig: du betaler bare ved suksess.
Fungerer standalone med Intercom, Zendesk og Salesforce. Trenger ikke bytte helpdesk.
Ulemper
Prisen skalerer aggressivt ved mange supportsamtaler: 1 000 resolusjoner/mnd = $990 bare i AI-kostnader.
Krever intern oppsett og optimalisering. Ingen dedikert CSM på lavere planer.
Ikke bra for kvalifisert leadgenerering. Kun support.
Rangering
G2: 4.5/5. Brukere berømmer det moderne grensesnittet og automatiseringsgraden. Mest kritikk: prisen skalerer uforutsigbart og avanserte funksjoner krever dyre planer.
7. Chatbase
Chatbase er en no-code AI-chatbot-bygger brukt av over 10 000 selskaper globalt. Chatbase gjør det mulig å trene en AI-chatbot på nettstedet ditt, PDF-dokumenter, Notion-sider og interne kunnskapskilder, og distribuere den på nettsteder, Shopify, e-post, WhatsApp, Instagram, Facebook og Slack på under én time.
Nøkkelfunksjoner
RAG-basert kunnskapstrening: Last opp PDF-er, lenk til nettadresser eller Notion-sider. Chatbase bygger automatisk et kunnskapsgrunnlag og bruker det til å besvare kundehenvendelser nøyaktig med kildehenvisninger.
Multikanal-distribusjon: Distribuer chatboten på nettstedet med et script-tag, eller koble den til Shopify, WhatsApp, Instagram, Facebook Messenger og Slack via native integrasjoner.
AI Actions: Chatboten kan utføre reelle handlinger via API som booke møter i Calendly, oppdatere abonnementer i Stripe, opprette saker i Zendesk eller hente ordredata fra Salesforce.
Valgbar AI-modell: Velg mellom economy-LLM-modeller (GPT-4o Mini, Claude Haiku) og premiummodeller (Claude Sonnet).
Priser
Priser starter fra $40/mnd. Du betaler ytterligere credits når forbruket ditt overstiger det som er inkludert i pakken din.
Merk at Chatbase bruker "messages", ikke "chattsamtaler", som forbruksparameter. Én chattsamtale kan naturligvis inneholde mange meldinger, noe som kan være vanskelig å kontrollere.
Fordeler
Raskest time-to-live av alle løsningene i denne guiden, typisk under én time.
Multikanal-distribusjon uten koding.
Fleksibelt modellvalg (GPT-4o, Claude Haiku/Sonnet/Opus).
Ulemper
Gratisplanen sletter chatboten etter 14 dagers inaktivitet. Upålitelig for produksjonsbruk.
Begrenset workflow-logikk. Ikke egnet for komplekse eskaleringsflytstup.
Utgiftskvaliteten avhenger av hvilke modeller du velger. De beste modellene kan raskt gjøre løsningen dyr.
Priset per melding, ikke per chattsamtale. Mange tillegg kan være nødvendig. Prisen stiger raskt.
Bra for kundesupport. Ikke på nivå med Weply for leadgenerering.
Data i USA.
Rangering
Capterra 4.3/5. Brukere berømmer enkelt oppsett og rask distribusjon. Vanligste kritikk: prisen stiger raskt på høyere planer og workflow-mulighetene er begrenset sammenlignet med konkurrentene.
8. Sierra.ai
Sierra.ai er et amerikansk enterprise-AI-selskap grunnlagt i 2023 av Bret Taylor (tidligere co-CEO i Salesforce og nåværende styreleder for OpenAI) og Clay Bavor. Sierra har nylig hentet inn $950 millioner og er ett av de mest omtalte AI-selskapene globalt. Sierra's kunder inkluderer Sonos, SiriusXM, Weight Watchers, ADT og Casper. Plattformen er bygget for store forbrukermerker med høy innkommende supportvolum på tvers av chat og voice.
Nøkkelfunksjoner
Empatiske AI-agenter: Sierras AI-agenter er designet for å speile merkevarerettens stemme og tone nøyaktig, og håndtere komplekse interaksjoner som returer, abonnementsendringer og kontoadministrasjon autonomt.
Agent Studio + Agent SDK: No-code workflow-bygger for CX-team (Agent Studio) og en developer-orientert SDK for tilpassede integrasjoner.
Ghostwriter: Automatisk generering av produksjonsklare AI-agenter fra SOPs, samtaletranskripter, lydopptak og whiteboard-bilder. Kjører også en automatisk forbedringssykel basert på live-interaksjoner.
Multi-model "Constellation"-arkitektur: Sierra bruker flere AI-modeller parallelt for nøyaktighetssjekk.
Voice + chat på tvers av kanaler: Sierras agenter støtter web-chat, mobilapper og voice.
Priser
Sierra publiserer ingen priser og har ingen prissside. Alle avtaler er enterprise-kontrakter. Tredjeparter estimerer:
Årsavtaler fra $150 000+.
Implementerings- og onboarding-gebyrer: $50 000–$200 000.
Outcome-basert modell: betaling per vellykket resolusjon.
Fordeler
En av verdens ledende chat- og voice-agenter for support.
Dokumenterte resultater hos globale forbrukermerker.
Ulemper
Prisnivået gjør det eksklusivt for de aller største enterprise-selskapene. SMB og midmarked er helt utelukket.
Lang og teknisk krevende implementering.
Utelukkende for support.
Rangering
G2: 4.4/5. Brukere berømmer det intuitive grensesnittet og de empatiske AI-interaksjonene. Vanligste kritikk: høy pris med uklar ROI, bratt læringskurve under onboarding.
Velg den beste chattløsningen for din bedrift
Den beste chattløsningen avhenger av bedriftens størrelse, bransje og primære formål: Enten leadgenerering, kundesupport eller begge deler.
Trenger du leadgenerering, fordi en del av trafikken du driver til nettstedet ditt er kjøpsinteressert? Da er Weply den eneste løsningen på listen som tilbyr dette out-of-the-box og som er ekspert på det området.
Er du et netthandelsmerke i Norden? Kindly er et sterkt valg med dyp norsk språkekspertise, konverteringsoptimalisering og dokumenterte resultater hos Elkjøp og Norwegian Air.
Driver du et kontaktsenter med høy innkommende volum? Puzzel er markedsledende i Norden med 25 års erfaring, og inkluderer SupWiz-teknologi for avansert AI-automatisering.
Er bedriften din et internasjonalt enterprise med behov for kundesupport? Da er Sierra.ai eller Boost.ai de selvfølgelige valgene. Særlig Sierra ved omnichannel-tilnærming.
Vil bedriften din ha en løsning som dekker både support og leadgenerering? Da er Weply et godt valg.
De fleste besøkende i en chat foretrekker å snakke med et menneske. Hvis dere som bedrift ønsker å tilfredsstille potensielle og eksisterende kunder på det området, er Weply de eneste som tilbyr en hybridløsning mellom ekte mennesker (chatt- og leadgenereringseksperter) og kontrollert bruk av AI-agenter.
Uansett hva du velger er det viktigste å komme i gang. Prøv Weply gratis i 7 dager, ingen kredittkort, ingen binding, og se hva det betyr for konverteringsgraden og kundesupporten din allerede denne uken.
Hva er den beste chattløsningen for leadgenerering i Norge?
Weply er den beste chattløsningen for leadgenerering i det norske markedet. Plattformen kombinerer opplærte menneskelige chattkonsulenter med AI-agenter og er tilgjengelig 24/7, også utenfor kontortid, der 46 % av alle leads oppstår. Med 2 400+ kunder og 250 000+ genererte leads i 2025 er Weply den mest dokumenterte løsningen for aktiv leadgenerering i Norden.
Hva koster en chattløsning for en norsk bedrift?
Prisen varierer mye avhengig av løsningstype. Løsningene er ofte priset med en kombinasjon av et abonnement og en suksessbasert pris (per kvalifisert lead eller per samtale). Enterprise-plattformer som Boost.ai og Sierra.ai starter typisk ved $50 000–$150 000/år. De fleste SMB-løsninger tilbyr en gratis prøveperiode. Abonnementsprisene for Weply og Chatbase ligger fra 599 NOK respektive $40/mnd.
Hva er forskjellen på en AI-chatbot og en live chat-løsning?
En AI-chatbot besvarer spørsmål automatisk basert på forhåndsprogrammerte svar eller AI-trening fra nettstedet ditt. En live chat-løsning kobler besøkende til ekte medarbeidere i sanntid. Hybridløsninger som Weply kombinerer begge: AI håndterer standardhenvendelser med eksperter in-the-loop og som avsender på hver melding, mens menneskelige konsulenter tar over komplekse samtaler og leadkvalifisering.
Hvilken chattløsning er best for norske netthandelsselskaper?
Kindly og Dixa er de sterkeste valgene for nordiske netthandelsselskaper. Kindly tilbyr dyp norsk språkekspertise, konverteringsoptimalisering og sterke norske referanser (Elkjøp, Norwegian Air, Kahoot). Dixa er rettet mot netthandel med alle kanaler inkludert og den agentiske AI-agenten Mim. For netthandelsselskaper som selger høyverdige produkter, der leadkvalifisering er like viktig som support, brukes Weply ofte.
Er AI-chatboter GDPR-kompatible i Norge?
De fleste profesjonelle chattløsninger er GDPR-kompatible, men det er forskjeller på hvor data behandles. Løsninger som Weply, Kindly og Puzzel lagrer data på EU-servere og oppfyller norsk GDPR-praksis. Internasjonale plattformer som Intercom og Chatbase er også GDPR-kompatible, men data kan behandles utenfor EU med mindre Enterprise-planer med EU-hosting velges spesifikt.
Articles
AI Hub
|
September 15, 2026
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9
min
Lead response time: Den reelle prisen ved å svare for sent
Hva som skjer minutt for minutt
Ifølge en undersøkelse fra Optifai i 2026 tar det i gjennomsnitt 47 timer for en B2B-bedrift å svare på et nytt lead. Problemet er at vinduet der kjøperen fortsatt aktivt sammenligner leverandører, ofte lukkes etter fem minutter. Det er ikke bare en liten operasjonell ineffektivitet. Det er en av de største, men minst målte, lekkasjene i europeisk inbound leadgenerering. Og den blir bare større etter hvert som kjøpernes forventninger til rask respons øker. Når en potensiell kunde kontakter deg, er timingen avgjørende. De første minuttene er når intensjonen er høyest, konkurrentene ennå ikke nødvendigvis har grepet muligheten, og samtalen fortsatt er åpen.
Lead response time betyr ganske enkelt tiden som går fra et lead kontakter bedriften din til dere svarer med en reell og meningsfull kontakt, for eksempel en telefonsamtale, en chatmelding, en e-post eller et booket møte.
Hva skjer ved ulike tidsintervaller?
Kurven for tapt leadverdi er dokumentert på tvers av flere kilder: den opprinnelige Oldroyd/MIT-studien, publisert i Harvard Business Review, Velocifys senere data, Optifais benchmark fra 2026 og nyere bransjestudier som Hennessey Digitals analyse fra 2025. Tallene varierer fra bransje til bransje, men formen på kurven er den samme: close rates faller raskt.
Etter 1 minutt
Leadet er fortsatt varmt. Den besøkende har sannsynligvis fortsatt siden din åpen, og ofte også konkurrentenes. Velocifys data, referert i LeadAngel, viser betydelig høyere konvertering ved respons innen ett minutt sammenlignet med bare noen få minutters forsinkelse. Her kan chat med et ekte menneske hjelpe bedriften med å skille seg ut fra konkurrentene.
Etter 5 minutter
Dette er den mest kjente benchmarken. Optifai viser en close rate på 32% for leads som kontaktes innen fem minutter. Det er 2,6 ganger høyere enn leads som først kontaktes etter 24 timer. Den opprinnelige HBR-studien fant dessuten at bedrifter har langt større sannsynlighet for i det hele tatt å få kontakt med leadet etter fem minutter enn etter 30 minutter.
Etter 10 minutter
Engasjementet faller brått. Strolids analyse av 2,3 millioner leads i bilindustrien viste at kjøperengasjementet faller betydelig mellom fem og ti minutter. I praksis betyr det at hvert ekstra minutts ventetid i de første minuttene koster reell pipeline.
Etter 30 minutter
På dette tidspunktet er du ikke lenger først inn i samtalen. Ifølge HBR er sannsynligheten for å konvertere leadet betydelig lavere enn ved respons innen fem minutter.
Etter 1 time
Du kan fortsatt vinne leadet, men du er på defensiven. HBRs konklusjon gjelder fortsatt: bedrifter som kontakter leads innen én time, gjør det langt bedre enn de som venter lenger.
Etter 24 timer
Leadet er ofte i praksis tapt. Optifai viser at close rates faller til rundt 12% etter 24 timer. Samtidig viser Kixies gjennomgang av lead response-data at mange bedrifter først svarer etter flere dager. Hvis de i det hele tatt svarer.
Hvorfor blir problemet med svartid på leads verre?
Man skulle tro at CRM-systemer, marketing automation og AI-assistert salg hadde løst problemet. Det har de ikke. Den gjennomsnittlige responstiden er fortsatt altfor høy, og flere trender trekker i feil retning.
For det første har kjøpernes forventninger endret seg. Ifølge Zendesk forventer en stor andel yngre kjøpere rask eller umiddelbar respons fra bedrifter de kontakter. 24/7-tilgjengelighet har blitt avgjørende.
For det andre skjer flere henvendelser utenfor normal åpningstid. Mobile brukere, AI-henvist trafikk og research på kvelder og i helger betyr at flere leads oppstår når de fleste salgsteam ikke er online.
For det tredje kontakter kjøpere sjelden bare én leverandør. De innhenter ofte flere tilbud samtidig. I det øyeblikket handler konkurransen ikke lenger bare om produkt, pris eller merkevare, men om hvem som svarer først.
Hullet utenfor åpningstid
Det største tapet skjer ofte når ingen følger med.
Kvelder, netter og helger utgjør en stor del av uken. Likevel er mange bedrifter bare rigget for å reagere i kontortiden. Det betyr at en kunde som fyller ut et skjema tirsdag kl. 21:14, i praksis først blir kontaktet onsdag morgen. På det tidspunktet kan tre konkurrenter allerede ha svart. Housecall Pro/Apten peker på at en betydelig andel jobber innen home services bookes utenfor normal åpningstid. Neil Patel refererer også data som viser at en stor andel live chat-leads kommer etter normal arbeidstid. GreetNow fremhever at bedrifter med 24/7-respons konverterer betydelig bedre enn bedrifter som bare dekker 9–17.
Det viktige spørsmålet er derfor ikke om bedriften din har åpent om kvelden. Spørsmålet er om konkurrentenes responssystem har det. En løsning som Weply fungerer 24/7 og fanger alle relevante leads på nettsiden din.
Bransjer reagerer ulikt på langsom lead response time
Alle bransjer rammes av langsom lead response time, men ikke med samme hastighet.
Forsikring
Forsikringsleads blir fra enkelte kilder ofte sendt til flere tilbydere samtidig. Her handler det om å komme først inn i samtalen med det innkommende leadet. iOvox og SalesWings peker begge på hvor kritisk rask respons er i forsikringsbransjen.
Automotive
I bilbransjen er dataene spesielt tydelige. Strolid viser et kraftig fall i engasjement etter bare noen få minutter, selv om mange forhandlere og bilhus fortsatt reagerer for sent.
Håndverkere
Når en potensiell kunde har et akutt problem, for eksempel et tett avløp, skadedyr eller en lekk takrenne, kontakter kunden ofte flere leverandører. Den som svarer først, vinner ofte oppdraget.
Advokater
Juridiske innkommende leads har vanligvis rom for noe lengre betenkningstid enn for eksempel skadedyrbekjempelse eller VVS. Men ifølge Hennessey Digital måles vinduet fortsatt i minutter og timer, ikke dager.
B2B SaaS
Beslutningsprosessen er lengre, men respons betyr fortsatt mye. Revenue.io fremhever at B2B-kjøpere i stor grad vurderer leverandører ut fra hvor raskt og relevant de følger opp.
Hva koster det i praksis?
En lead decay-graf flytter sjelden budsjetter. Konkrete tall gjør det.
Se for deg en norsk forsikringsmegler med 200 inbound leads i måneden fra nettsiden. Hvis bedriften svarer etter 45 minutter i arbeidstiden og først neste morgen på kveldsleads, mister den en betydelig del av den potensielle konverteringen. Hvis close rate ved respons under fem minutter ligger rundt 32%, mens respons etter lengre tid ligger betydelig lavere, kan forskjellen raskt bli mange tapte poliser hver måned. Det samme gjelder et skadedyrfirma med 50 inbound leads i måneden. Hvis nesten halvparten kommer utenfor åpningstid, og bedriften først svarer neste dag, er en stor del av omsetningen allerede på vei til konkurrenten.
Hva kan du gjøre?
Gratis. Kan startes med det samme
Start med å hente ut timestamps på alle skjemaer, chatter og forespørsler om oppringning fra de siste 30 eller 90 dagene. Fordel dem etter time og ukedag. Finn ut hvor stor andel som kommer utenfor åpningstiden deres. Sett deretter opp en reell auto-acknowledgement på alle nettskjemaer. Ikke en generisk “takk for henvendelsen”, men en tydelig melding som bekrefter mottak, setter forventninger og tilbyr en raskere kanal ved hastesaker.
Moderat investering
Implementer live chat med menneskelige agenter i arbeidstiden. Data fra blant annet Intercom peker på at chatinteraksjoner kan løfte konverteringen, spesielt når leadet får svar raskt. Utenfor åpningstid kan en kvalifisert chatløsning sikre navn, kontaktinformasjon, behov, urgency og forventningsavklaring, slik at leadet ikke bare blir liggende passivt i en inbox.
Full dekning
Den sterkeste løsningen er 24/7-bemannet chat med AI-støtte. Ikke en AI-bot som står alene, men et menneskestyrt samtalelag der konverteringseksperter kan engasjere, kvalifisere og holde på leads hele døgnet. Det er denne typen løsning Weply tilbyr europeiske bedrifter: menneskelig leadkvalifisering støttet av teknologi, slik at bedrifter ikke betaler for trafikk med kjøpsintensjon uten å være til stede når kunden faktisk tar kontakt.
FAQ
Hva er en god lead response time?
Under fem minutter for kvalifiserte inbound leads med aktiv intensjon, for eksempel chatleads, tilbudsforespørsler, demobookinger og kontaktskjemaer. De beste teamene sikter helt ned mot under 60 sekunder.
Forbedrer live chat virkelig responstiden?
Ja. Live chat fjerner det asynkrone gapet mellom innsending av skjema og menneskelig oppfølging. Når chatten er riktig bemannet, kan leadet både engasjeres og kvalifiseres med det samme, samtidig som forventningene til videre respons avklares.
Er femminuttersregelen for svartid på leads basert på reelle data?
Ja, men med forbehold. Den opprinnelige forskningen stammer fra Dr. James Oldroyds studie, som senere ble omtalt i Harvard Business Review. Senere benchmarks fra blant annet Optifai og Hennessey Digital støtter retningen, selv om de nøyaktige multiplikatorene varierer etter bransje og kanal.
Hva hvis vi ikke er tilgjengelige utenfor normal åpningstid?
Da er spørsmålet hvem som svarer kunden mens dere har stengt. Det er sjelden nødvendig å bemanne et fullt salgsteam hele natten, men en form for sanntidskvalifisering og forventningsavklaring kan ofte lønne seg. Den beste måten er å la konverteringseksperter som Weply bemanne en chatfunksjon 24/7, 365 dager i året, slik at dere er sikre på at relevant nettrafikk blir konvertert til kvalifiserte leads.
Betyr responstid mest i B2C eller B2B?
Svartid betyr mye begge steder, men på ulike måter. B2C har ofte raskere beslutningsprosesser og høyere decay-hastighet. B2B kan ha litt lengre toleranse, men tapet per mistet lead er ofte større fordi verdien av et lead normalt er betydelig høyere.
Konklusjon
To salgsteam kan ha de samme leadene, det samme produktet og den samme prisen, men ende med helt ulike resultater kun på grunn av responstid. Bedriftene som vinner, er de som måler sin egen inbound-data, forstår hvor stor andel av leadene som kommer utenfor åpningstid, regner på tapet ved langsom svartid og velger den dekningen tallene kan forsvare. Tallene har vært tydelige i årevis. Spørsmålet er om du handler på dem før konkurrentene gjør det.
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|
August 20, 2026
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9
min
What you need to know about CRO
Are you driving a lot of traffic to your website, but missing conversions? There could be several reasons why your users aren't getting all the way to their final destination.
In this article, we'll go over what conversion optimization means and how you can work with the strategy on your website.
What does CRO mean?
CRO is an abbreviation for Conversion Rate Optimization. Conversion rate optimization aims to increase the number of conversions on your website, which means that a greater number of visitors meet your specific goals. This could be a purchase, membership, contact, or newsletter sign-up.
You can calculate the conversion rate by dividing the number of goals achieved by the number of visitors. Let's give an easy example.
You have sold 100 items and had 1000 visitors in the given period, this means you have a conversion rate of 10%.
By optimising the conversion rate of your website, you have the opportunity to increase your sales, reach your goals, and produce more value from of your visitors.
What is a conversion?
Depending on your industry and business, conversions can look different. Here are some examples of conversion points:
Buy
Downloadable whitepaper or guide
Contact form
Register for webinars
Gives contact information
A conversion means that the visitor actively chooses to receive information from your brand, complete a purchase or contact you. Depending on whether you sell products or services, there are several conversion options to choose from.
A common conversion point for almost all industries is the collection of contact details, which can be used by the sales department or for newsletters, for example.
Why work with conversion optimization?
Today, marketers spend 85% of their budget on driving traffic to their website, with no plan on how to convert that traffic from visitors to actual customers.
Statistics also show that 27% have a purchase intent when they visit a website, yet only 1-4% of visitors act. Now that's a problem. To raise the numbers, conversion optimization plays a key role.
Conversion optimization increases the number of quality leads
There are several strategies to optimize the conversion rate of your website. Now it's time to figure out what works for your business.
1. Optimize the structure
Look at the structure of your website and see if there is anything you can improve in the menu, the choice of headings or CTAs, for example. Base your website on your visitors' intentions. Is it easy for them to navigate, find information and take advantage of your offers?
If not, make the process easier for them by ensuring that the menu highlights the most important elements of your business. Examples include product categories, services, news, and contact. You should highlight at least one conversion point in the menu, which could be purchase, downloadable content, or contact for example.
The same strategy applies to the landing page, which visitors are sent in the first place. Include the most important parts of your business through concise descriptions and interesting headlines. Work actively with CTAs and internal links that easily take visitors to the next step, with a focus on conversion.
You can also review your design. You can highlight key elements by using more prominent colors, fonts, and shapes.
Do your CTAs stand out from the crowd?
Are your conversion points clear and easy enough to find, compared to the rest of your content?
2. Optimize downloadable content
What kind of downloadable content are you using today? Are there PDFs or forms exposed on your website? Analyze how the content is presented and whether there are opportunities to improve the download process.
If the content takes a long time to download or is of poor quality, you risk losing potential customers before they have even had a chance to read it.
The same applies if you do not present the content in a sufficiently interesting way. Be clear about why recipients should engage with the content, what they can expect and how it will benefit them.
3. Increase trust
Trust is one of the most important factors influencing visitors' purchase intentions, according to most studies.
The visual impression, quality of content, certifications, credentials, knowledge, and navigation all influence how visitors will perceive your brand and company.
Here it is important to create an overall impression that is professional, informative, and in line with your brand profile. Is there any element you have neglected or neglected to date?
For example, are you missing references, customer cases, or proof of your expertise in the form of certifications and awards? Or could you create more articles, interviews, or press releases that demonstrate your knowledge in the industry?
There's plenty of content to work with that will help you build deeper trust with your visitors.
4. Live chat
Live chat allows you to engage with users at any time of day. At Weply, we offer a service in the form of lead-generating chat consultants 24/7. It's a way for you to improve customer service, build deeper relationships, and collect data from potential customers in a natural context.
No matter what question the customer has, the consultants can guide them right. Right in the chat. Livechat can generate more leads and build customer relationships over time.
5. Listen to users
One of the most important parts of conversion optimization is listening to users. Collect feedback through forms, chat features, or newsletters.
Do they think something is missing from your website?
Is the information they want available?
Or could you improve your offerings?
Consumers appreciate feeling important. Show that their opinions matter to you and your brand moving forward.
It's important to A/B test
It's easy to fall into old ways of doing things and to fall behind the competition. Instead, we recommend finding out what actually works on your site. Develop data-driven hypotheses, run A/B tests and analyze your stats after the fact.
A/B tests show specifically what generates results and what doesn't, as different versions are tested over the same period of time. This can include headlines, formats, color choices, and placements. But also alternative opening phrases in a live chat. The possibilities are many and data-driven optimization will play a big part in your conversion optimization.
Conversion optimization allows you to guide your visitors the right way on the website. Depending on your needs and circumstances, there are different strategies you can apply to achieve your goals. Dare to test yourself and evaluate afterwards.
If you are curious about implementing lead generation and personalized interactions in your strategy, contact us for more information!
Read more
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March 29, 2026
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9
min
Weply vs Hubspot
Weply og HubSpot gir bedrifter muligheten til å chatte med besøkende på nettstedet i sanntid gjennom en live chat. Der HubSpot leverer et stykke chat-programvare som lar selskapet håndtere chatter selv, er Weply en komplett chat-tjeneste som håndterer chatter selv på vegne av selskaper. Weply spesialiserer seg også på leadgenerering, som tar effekten av en chat til et nytt nivå.
Personlig bemannet chat
Med HubSpot bruker du chat-programvaren deres til å svare på kundens chat selv. Her må du eller dine ansatte være tilgjengelige for å svare på innkommende chatter. Med Weply er du garantert 24/7 tilgjengelighet, da eksterne chat-konsulenter vil dekke for deg døgnet rundt. Dette er chatkonsulenter som håndterer chatter for tusenvis av selskaper daglig. Å gi potensielle kunder en personlig opplevelse på nettet vil forbedre kundens opplevelse og kan være den ene tingen, som får dem til å velge deg fremfor konkurrenten din.
Pålogget 24/7
Du er garantert 24/7 tilgjengelighet 365 dager i året med Weply. Med HubSpot avhenger din online tilgjengelighet av dine interne ressurser, da du må sørge for at du er online selv og svare på besøkendes chatter. Våre data viser at tilgjengelighet er avgjørende for at selskaper skal nå sitt fulle salgspotensial. Over 50% av alle chatter kommer utenfor perioden 09.00-16.00, og 23% av alle chatter er i helgene. Det er derfor eksterne chat-konsulenter bemanner chatten din 24/7 hos Weply. På den måten sørger vi for at du ikke går glipp av en potensiell kunde når som helst.
Dyp forståelse av online dialoger
Ingen mennesker er like. Det samme gjelder vår måte å kommunisere på. Bare mennesker kan forstå hele konteksten til kundenes spørsmål, noe som ofte er nødvendig hvis du vil gi gode svar. Men ikke alle kan gi gode svar som bidrar til en god kundeopplevelse. I motsetning til HubSpot har Weply et team av chatagenter, som er spesialister på online dialoger gjennom chat- og samtalepsykologi. De er blant annet opplært og testet i spørsmålsteknikker, speiling og metakommunikasjon.
Ta chatten din til et nytt nivå med leadgenerering
Å motta massevis av kundehenvendelser enten via telefon, e-post eller kontaktskjemaer høres ut som enhver bedrifts drøm. Det kan imidlertid ende opp i et mareritt når du finner ut hvor mange av alle disse henvendelsene som var relevante for deg. Dette ender lett opp i mye bortkastet arbeidstid. Du kan unngå dette med Weplys chat-løsning. Vi samler inn og videresender potensielle kunder på kunder som lever opp til dine individuelle leadkrav. Du kan ha hovedkravet om at kunden din skal gi opp et telefonnummer, e-post og bo i et bestemt område. Lignende funksjon finnes ikke hos HubSpot - faktisk er vi den eneste på markedet som tilbyr denne løsningen.
Enkel og rask implementering
Å få Weply-chatten i gang krever ingen komplekse installasjonsprosedyrer. Selve oppsettet tar bare 5 minutter. Derfra vil chatten din bli bemannet 24/7 av ekte mennesker som spesialiserer seg på online dialoger og konverterer besøkende på nettstedet til potensielle kunder. I motsetning til Zendesk krever Weply ingen interne ressurser for å ha en velfungerende chat. Siden chatten er bemannet av eksterne chat-konsulenter, trenger du ikke bruke tid eller ressurser på å trene dine ansatte i hvordan de skal svare på chatter og bruke plattformen. Weply vil være din eksterne partner som vil føle seg som en ekstra intern ansatt.
Chatten Google kommer til å belønne
Chatter vil påvirke nettstedets SEO vurdering. De fleste chat-tjenester vil ha en negativ effekt ettersom de reduserer nettstedets sidehastighet. I motsetning til andre leverandører, vil Weplys raske og lette widget faktisk forbedre nettsteders SEO-vurdering. Weplys chat vil øke nettstedets sideautoritet gjennom økt engasjement, noe som vil forbedre rangeringen i Google. Dette vil tilføre verdi til virksomheten din ettersom den til slutt genererer mer trafikk til nettstedet ditt. Du kan derfor implementere Weplys widget uten å bekymre deg for å forringe noen av SEO-parametrene dine.
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February 19, 2026
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9
min
The Essential Chat Glossary
This glossary contains explanations of all the abbreviations and terms that we use daily in the chat world, but which for some may be unfamiliar. If you are completely new to the field, you can start from the beginning, but if you are partially familiar with the universe, you can simply click directly to the ones you want to learn more about or brush up on.
A/B testing, which is also called split testing, is when you test the exact same thing several times with different variabels in order to find the perfect recipe. In chat context we use A/B testing to test which elements in a chat that work best for a specific customer segment.
Adwords
Adwords is Google's online advertising platform. The platform allows businesses to pay to get their advertisements displayed in Google's search engine or in other of Google's affiliate sites. Businesses pay-per-click which means that when users click on the advertisement, Google will each time get a certain amount of money.
Agent picture
An agent picture is the small round picture that appear in a chat when it opens. It can be a picture of the actual person you are chatting with, a fixed picture of some employees from customer service or it can the a company logo. When Weply develops a chat for at customer, the company can decide which picture they want to show in their chat.
Application programming interface (API)
An application programming interface is a program that gets several programs or apps intertwined. You can say that an API is an interpreter who makes two different types of software able to communicate. At Weply we use an API to deliver leads into our customers' CRM systems so they do not need to type something twice manually.
Artificial intelligence (AI)
Artificial intelligence is the term for the field working with simulating human intelligence in machines. Artificial intelligence only works based on huge amount of datasets. Once you have collected a fair amount of data you can feet an algorithm with information that allows the machine to act more like a real human being.
B
Backlink
Backlinks are links to external websites on your own website. You can for example create a blog post where you link to other businesses or articles which will improve you SEO.
Best practice
Something being best practice basically means that you see a way of doing things as the most efficient and succesful.
Bounce rate
A bounce rate is a measurement for how many enters a website and leaves it right away without clicking into a subpage.
Buyer persona
Creating a buyer persona is when you make a representation of a potential customer based on market research or your own collected data. Based on buyer personas you can easier build your strategi on how you will approach and attract future customers.
C
Call to action (CTA)
The term call to action is when you want to get someone to click on something. This can e.g be pictures, buttons, or links, that has a specific message that encourage the visitor to make an action. This could be a button saying "Get your free e-book here" or "Get 7 days free" which temp the visitor to click on it.
Content management system (CMS)
A content management system is a software that makes it easier to put content online and organize your entire website. The most common CMS is WordPress which is used for around 1/3 of all websites in the entire world.
Conversion Rate Optimization (CRO)
Optimizing a conversion rate is when you work with increasing the number of conversions made by a website visitors. This is often a longer process and usually takes a lot of time and different tests.
Cost per lead (CPL)
You measure a cost per lead in marketing and sales campaigns. You calculate the CPL to measure campaigns' efficiency typically in terms of how many leads you generate based on a specific campaign or ad.
Customer acquisition cost (CAC)
Customer acquisition costs are the cost of getting a customer to choose your product or service. This usually includes costs related to marketing and sales activities in a given time period. All the costs that you have spend must be divided by how many customers acquired to get your CAC.
Customer lifetime value (CLV)
A customer's lifetime value is the predicted value of what the customer will bring to the company over the course of the relationship. In order to calculate a customer groups' CLV you have to know what it costs to acquire a new customer, how much profit you make on a customer per year, and how many customers that are leaving you yearly.
Customer relation management (CRM)
Customer relation management is all about how you increase the customer loyalty. If a business optimizes customers' loyalty the costs will decrease and the rentability will increase. Businesses typically use a CRM system in order to gather all customer data in one place which will make it easier to keep track on customers.
D
Dialogue
A dialogue can be many things. In our chat world a dialogue is the conversation between one of our chat consultants and a website visitor. Through personal dialogues Weply helps businesses handle their chat inquiries.
Direct traffic
Traffic entering a website without a referral URL from an external source (e.g Twitter or Facebook) is called direct traffic.
Dwell time
A website's dwell time is an expression of how long visitors stay on the site. Having a low dwell time is typically a sign that you also have a high bounce rate which means that visitors exit the site quickly. The other way around, a high dwell time typically goes hand in hand with a lower bounce rate. The latter is a sign to search engines that your website is relevant which will improve your ranking.
E
Engagement rate
The rate of engagement is an expression of how many interactions people have with your content. Engagement rate is typically measured from the number of views, impressions, likes, comments, shares, saves or mentions.
F
FAQ chat
A chat that only answers Frequently Asked Questions is typically a chat where visitors can get answers on the most common things customers are considering when buying. This could e.g be questions like "How do I return?" or "How long is delivery time?" but of course depend on the business. In some chat solutions it starts by asking FAQ questions and if the customer cannot get the right answer he/she will get the opportunity of being forwarded to a real person.
H
Heat map
A heat map is a visually way of getting to know where your customers are looking, scrolling, and clicking on your site. Based on a heat map you can decide where to place CTA's based on the color of the heat in specific areas which usually ranges from red to green.
I
Inbound marketing
Inbound marketing covers for the activities that focuses on attracting new organic traffic through existing channels. This kind of marketing heavily relies on creating creative and relevant content that will have an effect on you ranking in search engines.
Interactions
Interactions covers for all the ways customers can engage with you. On social media it is typically through likes, comments, sharing or writing a review. At Weply we naturally focus on the engagement that happens related to the chat. Here we mostly look at if visitors first of all open the chat and afterwards if they start chatting.
J
JavaScript
A javascript is a dynamic coding language executed in a browser. In our case, our customers receive a custom javascript that allows us to get their personal chat online.
L
Lead generation
A lead is when you get information about a specific person who has shown interest in your business. In our case, a lead is when our chat consultants collect a potentiel customer's name, e-mail address and phone number after a chat.
Lead magnet
A lead magnet is a term that covers for the way you generate leads. When you offer something valuable in return of customers contact information, this is a lead magnet. An example that we see a lot is when you can get access to specific content, guides or insights if you in return give your e-mail address.
Live chat
A live chat is a chat where two human beings communicate in real time online. Having a live chat on your website makes it possible for website visitors to ask their questions.
M
Marketing funnel
The marketing funnel is a model used to understand customers' engagement with a business during the entire sales process. The funnel can be used to evaluate individual activities and based on that optimize the entire flow. Traditionally, the funnel is divided into Awareness, Interest, Consideration, Intent, Evaluation and Purchase.
N
Nurturing
In relation to the marketing funnel you naturally talk about nurturing. Nurturing is when you try to keep the customer's attention and interest in your brand. In order to do so, it is important to work with each step of the funnel. A live chat is e.g a tool for nurturing website visitors but it can also be CTA elements.
O
Opt-in form
An opt-in form is a site where businesses in return of valuable content collect customer information. This is done by offering for example industry reports, statistics or white papers. The customers will have acces to it once they give up their information.
Organic lead
An organic lead is when a lead is generated that the business did not pay for. For example when you hear recommendations for certain products or services through friends and you decide to try it, this is an organic lead.
Organic traffic
All traffic that comes to your website that you have not payed for for example though marketing activities is organic traffic.
Outbound marketing
Outbound marketing is the marketing activities that focus on pushing the brand to the end customer on external platforms through payed ads.
P
Page speed
A website's page speed is simply how fast a site is being downloaded. The bigger elements a site has (javascripts, widgets, etc.) the slower the page speed will be.
Pain points
In a customer journey there can be certain customer paint points. A pain point happens when the customers expectation did not match the experience. It is obviously important to know these pain points so you can optimize the customer journey. A live chat can be useful as paint points usually show in a chat conversation.
Pick up line
In chat context you often invite the visitor to chat with a pick up line. This line should indicate that you are online and ready to help. In our case we ask "Hi, can I help you with anything".
Plugin
A plugin is a piece of software that is being added to a program which will increase the program's qualities.
R
Referral marketing
Referral marketing is word-of-mouth recommendations. The recommendations you give to your friends and family based on your own experience with the product or service.
Retargeting
Retargeting is a strategy where businesses want to advertise to persons that already showed interest in the brand. These ads trigs when somebody for example has left a site without buying anything. You can use tools such as Google Ads, LinkedIn Ads and Facebook retargeting.
Return On Investment (ROI)
The ROI is a measurement for how much you will get in return for an investment. A positive ROI is a sign that you have earned money and oppesite, a negative ROI is a sign that you will loose money and the investment is not profitabel for you.
S
Search engine marketing (SEM)
A SEM strategy is a way of doing marketing. Search engine marketing means that you pay for ads that will appear in the search engine result pages (SERP). Basically companies will bid on keywords that you usually would type in when searching for that specific product or service.
Search Engine Optimization (SEO)
Search engine optimization is a marketing strategy where the main goal is to gain a higher ranking in the search results. Working with SEO is quite broad and include things such as building a user-friendly website and creating relevant content.
Segmentation
Segmentation is when you divide customers into groups based on different criteria. These groups are often divided based on industry, age, geographic, demographic etc.
Striking point
In our world a striking point is the moment in a chat dialogue where the potential customer is most likely to give their information. Based on our own chat data we know when the chance of generating a lead is biggest. Generally, this happens after 4-6 interactions but of course it will depend on the context, industry and buying situation.
T
Thought leadership
Thought leadership is a way of branding your business, not through your product or service, but by communicating that you are the expert within your field. You usually share your knowledge and expertise through social media, blogs, articles or white papers.
U
Unique selling proposition (USP)
A unique selling proposition is a business' competitive advantage and how you differentiate from competitors.
w
Web hosting
Web hosting is an online service that basically rent out storage place on a server. A web host storage all stort of files and data for a website which allows the site to function as it should.
Widget
A widget is a block with content you put on your website which adds a new function to your site.
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August 20, 2026
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9
min
How Live Chat Boosts Your SEO and AEO Performance
…. it’s an engagement magnet!
Engagement is a well-known search engine optimization (SEO) parameter that Google measures through factors such as dwell time and bounce rate. Having a live chat affects both, which will help increase your ranking in search engines. Here’s why:
A 24/7 online live chat invites visitors to interact through proactive messages which increases the number of visitors that contact you by up to 15%
Visitors will naturally stay on your site longer, which increases dwell time (session duration) when they get their questions answered right away and can continue their buying process.
Chat is the most favored contact method for businesses and every 2nd visitor will go to your competitor if they can’t reach you through their preferred channel. So, just having a chat will minimize your bounce rate significantly. Easy, right?
It’s really a matter of milliseconds
When talking about chat and SEO people are often worried about their page speed. We’re proud to say we have one of the lightest weight chat widgets on the market! It’s true, any element you add to a website will affect your load time.
The same goes for a Weply Chat’s widget. But only by a few milliseconds. So, you must weigh what’s most important – the fastest possible page speed, or an alive website that’s engaging with your potential customers?
Pssst! If you’re SEO-nerdy, you can dig deep into our optimization project. Access it here.
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August 20, 2026
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9
min
How to Process Customers in MoFu
Customers are aware of your brand but often unaware of how and why.
We've reached the middle of the sales funnel (MoFu), where it's all about information sharing and persuasive messaging.
In this article, we share content tips that will help you lead your customers further down the sales funnel, turning them into paying customers.
Let's get the basics down first
MoFu, is short for The Middle of the Funnel, which refers to the middle section of the sales funnel. While the first stage of the funnel is about creating brand awareness, MoFu focuses on creating engagement.
You can create this by sharing content that moves potential customers from being aware of your brand to considering a purchase of your products or services.
But how does this work in practice?
There are two key factors that you should think about before developing your MoFu strategy.
How do you want customers to experience this phase? Think about what messages are important to highlight. These could include information sharing and offers. You don't have to choose a single starting point. Combine the directions that you think will benefit the ongoing customer journey.
Think about how you can motivate customers to go one step further.
What sparks their motivation and need to complete a purchase?
What will encourage them to take them all the way to the finish line?
Think about whether it's an actual need, or whether it's an emotion-based decision. Point out the main motivations to become a customer of yours in your messaging.
What should I communicate in MoFu?
During MoFu, customers are open to new information and getting to know your brand better. The stage is in many cases data-driven, focusing on problem solving and results.
Compared to the first stage of the customer journey, which is mainly about communicating what you offer, now it's time to tell how and why. It's a great time to show statistics, results and to provide detailed descriptions around your solutions.
We recommend including references, customer cases and personal experiences of your products or services under MoFu. This is to build trust while showing what your offer can generate in practice.
How can your brand facilitate potential customers' challenges? State this in your marketing to increase the possibility of sales.
Strategies during MoFu
Think back to the last time you considered a purchase. You probably read up on the product, searched around for options and scrolled through references. It probably took more than one website visit to convince you to buy from a new brand.
The same goes for the potential customers who are in MoFu. The process can take a long time and require a lot of information before the recipients are convinced.
Therefore, it is important that you have all possible resources available, so you do not lose customers along the way.
Content categories under MoFu
Inform and educate potential leads about your offerings. Help them understand what it means, how it works and what differentiates your products and services from those of your competitors.
Show how your products or services solve their challenges and problems. Before and after pictures, references or customer cases can make the impact clear to potential customers.
Answer the questions potential customers might have and remove potential concerns. For example, implementing a new solution can be perceived as both big and uncertain. Communicate guarantees, support and simplicity, to create confidence in the process.
Work on conviction. You are not selling a product or service, but a solution to a problem. Your offer will make customers' lives better, more fun or easier. Think about the main motivation you should push for in your communication.
Channel choice during MoFu
There are several marketing activities and channels you can work with during the MoFu stage. Webinars, whitepapers and newsletters to name a few.
We have selected three options that capture your potential customers through different strategies and platforms.
Blog
Blogging is not about selling, rather it's about knowledge sharing.
A blog gives you the opportunity to provide your readers with new knowledge and clarify your expertise. Which in turn can generate in need of a solution.
Create a platform that your potential customers can turn to for answers to questions related to your industry.
Do you work as a broker? Then you can inform how styling affects sales prior to a showing.
Do you work in the beauty industry? Then you can share how skin is affected by different climates.
As well as generating value for your potential clients, the blog will help you improve your search engine rankings. This increases your organic visibility and therefore the possibility of capturing more potential customers. Win-win!
Create video content
Although a picture is worth a thousand words, you can triple the message through video content.
Moving content gives you the opportunity to be more informative, evoke emotions and inspire. You can build a story around your product, demonstrate how it works or what it generates.
You can even create video review where selected references talk about their experience and what they think of the product. This builds more trust than a written review, as the recipients get an idea of who the user is and have a chance to relate.
Video footage is useful on social media, on your website, but also very much in advertising.
Interact through social media
Social media is effective when it comes to sharing information and building relationships. Whether it's DMs, comments or questions on stories, we recommend paying attention to your notifications daily. No one feels valued by having to wait days for a response.
We understand the challenge of making time count. And getting to a post can seem like an impossibility at times. But see the channels as an important part of your MoFu strategy.
Social media helps you remind potential customers of your brand. Through a few simple lines and a picture, you can showcase products, news or introduce the team.
They also give you the opportunity to build a deeper relationship with your potential customers through a few quick but well-thought-out messages.
Lacking inspiration?
Look at what your competitors are doing and, most importantly, what your users are writing. Read through the comments and see if you can capture recurring questions and requests. This can give you inspiration both in terms of content but also generate ideas for future product development.
Summary
MoFu is about informing and answering potential customers' questions in a convincing way. Through the right strategy, knowledge sharing and references, you can meet their needs and lead them further through the sales funnel.
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August 20, 2026
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9
min
How to increase traffic to your site
Do you find it challenging to generate leads and drive potential customers to your website?
In this guide, we give you concrete tips on which methods you should work on in parallel to gradually increase traffic to your website.
Search Engine Optimization (SEO)
Search Engine Optimisation is a method that helps you to increase your visibility to the search engines and to rank higher in search results.
By creating content with relevant keywords and descriptions, you can become visible to the search engines and rank higher with users.
For example, if you sell beauty products online and know that your customers are searching for specific brands or products such as mascara, lip gloss or sunscreen, it's important that those keywords are included in your website content.
The more authority Google deems you to have, the higher you will rank on those keywords. There are different ways to build authority, link power is one of them.
For example, if you have an entire landing page with products from a particular brand, with links from both internal and external pages, you will have higher authority on that keyword than if you only mentioned the brand in a product text.
Other factors that affect how high your website ranks are how well it works technically. Loading time, mobile-friendliness, URL structure and headings will all affect the page's quality score, which in turn is important for ranking high.
Google Ads includes display and search advertising, which means you pay to appear in search results for a relevant target audience.
This is a good complement to your search engine optimisation, which in many cases requires a lot of resources to produce results.
The advantage of this type of advertising is that you reach relevant and interested recipients, using your chosen keywords for the ad. If you are selling beauty products, you should highlight the keywords that the ad represents, for example, brand name, "mac" and product name, "lipstick".
Your results are measurable down to the smallest detail, so you can track what's working and what's not after the fact and optimise accordingly.
Another advantage of Google Ads is that you only pay for clicks, compared to a newspaper ad where you pay for placement with no guarantee that anyone will visit your website.
Similarly, you can advertise through Microsoft Advertising, formerly known as Bing Ads. Microsoft Advertising is a combination of Big data, Automation and Artificial intelligence.
Microsoft Advertising analyzes behavior based on app interactions and intent data. It helps advertisers reach a relevant audience with their marketing.
As with Google Ads, Microsoft Advertising is a search advertising platform. You only pay per click and the ad appears in search engine results when a user searches for the specific keyword that matches your keywords for the ad.
You also have the opportunity to capture your target audience in their daily social media consumption. When you advertise on Facebook, you have the ability to communicate like a post in the stream.
Again, you only pay for clicks, and have the ability to tailor the targeting to your ideal audience. You can also set different goals for your ads, for example, do you want to increase brand awareness, get more clicks or motivate a purchase?
You can advantageously work on several campaigns and targets in parallel to work on your recipients. On all platforms, you decide the budget and the time period for which the ads will be active.
Whatever ad strategy you choose to apply, try to create as relevant ads as possible. This is done by matching keywords with the content of the ad text and your landing page.
There should be a common thread running through all elements of your communication. Then more searches will lead to clicks and more clicks will lead to more business.
Social Media
Marketing through social media has proven to be a great advantage for both start-ups and established companies, as it is an easily accessible channel that captures users in their everyday lives.
Brands post an average of four posts per week on Instagram and a large number prioritise communicating on multiple media. Social media makes it easy for you to communicate directly to your audience through your posts.
Depending on which channel you are on, there are different features you can use to communicate and engage your audience. Examples include stories (videos/images that are visible for 24 hours) on Instagram, live broadcasts on Facebook or questionnaires on LinkedIn.
You can easily link to your website through posts and in stories.
For optimal impact, encourage recipients to click through to take advantage of an offer, product or collection you highlight in the post.
If you do a good job and manage to build a relevant and engaged following, the ball is rolling. Your social media users can help you and your brand grow by liking, commenting and sharing your content with other users on the channels.
When choosing a channel(s), you should base your choice on the audience you want to attract. If you haven't developed clear personas for your brand, we recommend you start there. Read our article here for tips.
Once you know who you want to reach, you can match them based on their age range, lifestyle, media consumption and how they prefer to receive information.
Do they prefer moving pictures, images, short copy or longer?
The key is to choose the channel according to where your target audience is and create a content plan accordingly with clear CTAs (call to action) included.
Advertise on websites that are in the same industry as you
To increase your chances of being visible to a relevant target audience, advertise on websites that are in a similar industry or segment to you.
For example, if you work as an interior designer, you can reach a relevant audience by being visible on real estate agencies. If you work as a florist, you could place your ads on a website that sells wedding dresses.
The trick is to inspire recipients to visit your site by appearing on pages you can complement with your offer. In this way, the marketing is both genuine and relevant to the recipients.
Read more about how to target your digital ads to relevant websites here.
Guest blogging to increase your link power
Link-building marketing is all about helping your website increase the number of relevant links from external parties.
In short, this is a strategy that will increase your search engine rankings and therefore your visibility. You can make use of this strategy by guest blogging, for example.
Guest blogging is a relationship-building tactic that in turn brings the power of building external link power. Ask to write a guest post on another profile's blog that feels relevant to both their audience and segment.
Create content that represents you and your brand's expertise and knowledge within the segment. Weave in your products in a relevant and genuine way that sparks an interest in recipients to see more and read on.
For example, if you work in the beauty segment and will be guest blogging for a digital fashion magazine, you can highlight your top 5 products and provide tips on how to use them.
You can also review your favourite products and compare them with products from another brand.
Why should people choose your products and not those of your competitors?
If you do a good job, you can expect the majority of readers to be inspired enough to click through to your site - through a simple link.
E-mail marketing
E-mail marketing is an effective method of reaching a relevant target audience with personalised communications. Marketing automation, is a pre-programmed process that guides recipients through different stages of their individual buying journey.
If your recipients have searched for products or services on your website, but have not taken the step to complete a purchase, you can effectively send them reminders of the products they have looked at or recommend new ones in the same category.
Through informative customer data, you can base your marketing on behaviour, activity, purchase history and preferences.
In addition to personalised and accurate communication, email marketing helps you build a deeper relationship with potential and current customers and generate additional sales as they are always up to date with news, offers and promotions on your website.
The methods we mentioned above will help you get a holistic view of your marketing strategy and increase your traffic through multiple channels working in parallel for the same goal.
The methods allow you to capture relevant users who are at different stages of the buying journey, but who share a need and interest in your products/services. We recommend that you monitor the results continuously through Google Analytics, to evaluate each activity because.
Digital marketing is a long-term work, which is both moving and changing, which means that you need to optimize your activities as you go.
In many cases, small adjustments can make a big difference, whether it's SEO or targeting for advertising. The most important thing is to get started, and if all channels are new to you, we recommend taking one step at a time and starting from the top.
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