Strategy, data and guidance on driving the right traffic, converting it, and making the most of every lead. From a team doing it every day across 2500+ BtB and BtC companies.
August 26, 2026
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9
min
How to Find Your Website's Lead Conversion Leaks with ChatGPT [including 8 prompts to use]
Quick Summary
Most businesses spend serious money driving traffic to their website and almost nothing auditing whether that website actually converts visitors into leads. This guide gives you 8 copy-paste prompts and a clear process. Run them against your own webpages using ChatGPT or Claude. No tools to buy, no agency to hire. By the end, you'll have a prioritised list of exactly where your website is losing leads and what to fix first.
The Problem Most Businesses Never Audit
Traffic goes up. Leads stay flat. You've tried new headlines, changed the button colour, maybe swapped the hero image. Nothing moves the needle. Here's what usually isn't happening: a proper audit of the full path a visitor takes from landing on your homepage to becoming a lead.
The average website converts 2 to 3 percent of its visitors. The top performers convert 8 to 15 percent. The gap between those two numbers is often not better traffic or smarter ads. It's fewer leaks in the conversion path. A leak is any point where a motivated visitor quietly exits without taking the action you need them to take.
Leaks hide in obvious places: a form with no clear next step, a contact page stripped of any reason to trust you, a service page that doesn't match what the homepage promised. They also hide in less obvious ones: a visitor arriving at 9 PM with a genuine need and nowhere to turn, or a buyer who just came from an AI search tool mid-conversation and landed on a static brochure page with a contact form at the bottom and a phonenumber in the menu bar.
Most businesses have never audited for these problems systematically. They've looked at individual pages. They haven't looked at the path. This guide changes that. Eight prompts, one conversation thread with an AI, your own screenshots.
Why Listen to Us?
Weply has in 2025 alone generated over 250,000 qualified leads on behalf of 2,400+ customers across the Nordics and Europe. We've been doing this since 2013, across industries ranging from dental chains to insurance companies to fast-growing scaleups, to telco enterprises and so on.
We know what breaks conversion paths because we watch them break in real time.
Our chat consultants, backed by AI, handle the questions visitors can't get answered on a website. They capture the leads that forms lose. Across our customer base, adding managed chat produces an average 12% lift in lead conversion, and one in three chat conversations becomes a qualified lead. That data is the foundation for everything you're about to audit.
Why Use AI for This, and What You'll Need
A conversion specialist can audit your website for between EUR 3,000 and 8,000. They'll spend four to six weeks on it and deliver a PDF. The audit will be thorough, and for complex e-commerce operations, it's probably worth every cent. For most service businesses, you can surface minimum 80% of the same findings in 30 minutes using an AI. Here's why it works: AI evaluates your pages the way a first-time visitor does, without the curse of knowledge. You've looked at your homepage so many times you no longer see it. AI reads it cold. It also audits paths as sequences, which means it catches the friction that lives between pages, not just on them.
One honest caveat: this works well for service and product businesses with a clear conversion path. If you're running a complex multi-product e-commerce operation, a full specialist audit will find things this process won't. For everyone else, 30 minutes is enough to find what's bleeding leads.
What you'll need:
ChatGPT Plus, Team, or Claude Pro (the free tier works, with limitations on image uploads)
A browser
A full-page screenshot tool (GoFullPage for Chrome, Firefox's built-in screenshot function, or use mulitple screenshot directly from Claude)
30 minutes
Optional: GA4 access for one advanced prompt
Before You Start: Four Preparation Steps
Step 1: Map your conversion path. For most businesses this is Homepage, Service/Product Page, Pricing Page, Contact Page. If you're unsure which pages matter most, open GA4, go to Explore, and check the path exploration report. Three to five pages is enough to work with. Step 2: Take full-page screenshots of each page in sequence. Full-page, not just the top fold. You need the AI to see the whole page. Step 3: Screenshot your lead form and your confirmation page. The confirmation page matters because it tells you, and the AI, what promise you make to someone after they submit. Step 4: Open a new conversation in ChatGPT or Claude, upload all screenshots together, and add this context: You are a senior conversion rate optimisation specialist with experience auditing business websites. These are screenshots of my website pages in the order a visitor would see them. My business is [type of business]. My goal is to generate [desired action: enquiries / consultations / quote requests]. I'll be asking you to audit specific aspects of these pages.
Set this context once at the start. Every prompt that follows builds on it.
The Prompt Library
Eight prompts. Run them in sequence in the same conversation thread. Each builds on what came before.
Prompt 1: The First-Impression Test (copy this exact prompt) # First-Impression Audit ## Context Visitors decide within 5 to 10 seconds whether to stay or leave. This audit evaluates what's communicated before any scrolling. ## Your task Look at the first screenshot only (homepage or landing page). Based exclusively on what's visible above the fold, answer:
1. Clarity — What does this company do? 2. Audience — Who is it for? 3. Action — What should I do next? 4. Trust — Why should I believe them?
## Output format | Question | Answered? (Y/N) | What's missing or unclear | |----------|:---:|---------------------------| | What do they do? | | | | Who is it for? | | | | What should I do next? | | | | Why trust them? | | | Above-fold score: X/10
What this reveals: The failure we see most often across service websites is in row three of that table: "What should I do next?" Businesses build strong hero sections explaining what they do, then offer no visible next step. No CTA above the fold. No invitation to start a conversation. The visitor who wants to engage has to scroll, navigate, and figure the path out alone. Every step of effort they have to put in is a point where you can lose them. The good news is this is the quickest fix in the whole audit. A clear, visible CTA above the fold costs nothing to add and almost always moves conversion numbers.
Example from running the prompt on Weply's homepage
Now what we did was to run the full series of prompts on one of the most succesful current scaleups in Europe and one of the best at digital marketing, Flatpay.
This is the result from the first prompt:
Prompt 2: The Conversion Path Coherence Audit # Conversion Path Coherence Audit ## Context These pages form a sequence that visitors move through. The biggest conversion leaks often live between pages, not on them. ## Your task Evaluate all screenshots as a connected journey:
1. Message consistency — Do promises made on one page carry through to the next, or do they shift? 2. CTA consistency — Is the call-to-action language stable across pages, or does it change confusingly? 3. Orientation — Are there pages where a visitor might feel lost or unsure what to do next? 4. Distractions — What elements pull visitors away from the conversion goal (unrelated links, social buttons, irrelevant navigation)?
## Output format Score each transition between pages: | Transition | Coherence (1-10) | Key issue | |-----------|:---:|-----------| | Page 1 to Page 2 | | | | Page 2 to Page 3 | | | | (continue as needed) | | |
Overall path score: X/10
What this reveals: Messaging fragmentation is the most common path-level problem, and it's also the least visible to the people who built the site. The homepage says "Get a free consultation." The service page says "Contact us for pricing." The contact page says "Send us a message." Three different implied offers. Three moments of micro-doubt. Each transition chips away at the visitor's confidence that they're in the right place. The path should feel like one continuous conversation.
Flatpay uses a multi-step CTA journey for "calculate savings" or "get a quote", which most serves as a teaser as well as pre-qualifier for leads and Flatpay.
Flatpay results from prompt 2:
Prompt 3: The Trust Signal Inventory # Trust Signal Inventory ## Your task Across all pages, catalogue every trust signal present: customer logos, testimonials, reviews, case studies, certifications, team photos, years in business, guarantees, privacy assurances, awards, association memberships. Then evaluate:
1. Which pages have strong trust signals? 2. Which pages have weak or no trust signals? 3. Is there a trust gap specifically on the conversion page (contact or pricing page)? 4. What trust signals would you add, and where?
What this reveals: Trust signals cluster on homepages, where they're least needed, and disappear on contact pages, where they matter most. The moment a visitor is about to hand over their phone number is precisely when they need reassurance. They're asking: will someone actually reply to this? Have you done this for businesses like mine? Our chat data shows the most common questions visitors ask right before converting are trust questions: "How quickly will someone respond?" "Do you work with companies in my industry?" A single line on the contact page, "We typically respond within two hours," does more conversion work than most hero sections. Adding it takes five minutes. Flatpay results from prompt 3:
Prompt 4: The Dead Form Diagnosis # Lead Capture Form Diagnosis ## Context This is your final conversion point. A motivated visitor is about to become a lead, or quietly close the tab. ## Your task Evaluate the contact or lead form as a slightly hesitant potential customer who is ready to enquire:
1. Field count: How many fields? Which feel unnecessary for a first interaction? 2. Expectation setting: Does the page explain what happens after submission? Who responds? How soon? 3. Alternatives: Is there any option besides this form (phone, chat, booking link, WhatsApp)? 4. Urgency: Is there a reason to submit now, or could I come back to it later with no consequence? 5. Friction score: Rate 1 (effortless) to 10 (not worth the effort).
What this reveals: Forms are where conversions go to die, and the problem usually isn't the fields themselves. It's the silence around them. No indication of what happens after you submit. No alternative for the person who has a quick question but isn't ready to commit to a form submission. No urgency. Just a form floating on a page, asking for information and offering nothing in return. Our data shows that between 35 and 50 percent of chat conversations start because a visitor saw the form and decided they wanted to talk to a person instead. The form didn't convert them. A conversation did. Flatpay Results:
Prompt 5: The AI Search Visitor Test # AI Search Visitor Experience Audit ## Context A growing share of visitors now arrive from AI search tools (ChatGPT, Perplexity, Google AI Overviews, Claude). These visitors have been in a conversational research flow: asking questions, refining needs, receiving personalised guidance. They land here mid-dialogue, having just been told this website looks like a good match for their needs. ## Your task Evaluate these pages as an AI-referred visitor who was just told: "[Company] looks like a good option for your needs."
1. Conversation continuity. Can this visitor continue their dialogue, or does the experience break from conversation to static content? What engagement options exist? 2. Information redundancy. How much of this repeats what the AI tool likely already told them? What is genuinely new here? 3. Specificity gap. The visitor has a refined need. Does the site address specific use cases, or only general claims? 4. Next-step friction How many clicks stand between landing here and having a real conversation about their specific situation?
## Output format | Criteria | Score (1-10) | Key finding | |----------|:---:|-------------| | Conversation continuity | | | | Information redundancy | | | | Specificity gap | | | | Next-step friction | | | Verdict: Is this website ready for the AI search era? Single most impactful change:
What this reveals: An AI-referred visitor has been in an active dialogue. They arrive expecting to continue it. Instead they hit a static page and a form. It's like being mid-conversation with someone, then being walked to a colleague's office where that colleague hands you a clipboard. The AI will almost always point to real-time conversational engagement as the single most impactful change. Results from Flatpay analysis:
Prompt 6: The After-Hours Visitor Test # After-Hours Visitor Simulation ## Scenario It is 9 PM on a Wednesday. A potential customer lands on this website from a search. They're interested but have a specific question about the service. ## Your task
1. Is there any way for this visitor to get an answer now? 2. If they submit the form, when can they realistically expect a response? 3. What is the most likely outcome: conversion, or leaing to check a competitor? 4. What would need to change for the 9 PM visitor to become a lead?
What this reveals: Between 35 and 50 percent of high-intent traffic arrives outside business hours. The visitor at 9 PM with an urgent question, a pest control problem, an insurance query, a question about a dental procedure, is often your most motivated visitor. They're ready to act. Your website offers them a form that won't be read until tomorrow morning. By then, they've found a competitor who responded immediately. The after-hours visitor rarely shows up in your analytics as a lost lead. They show up as a lead that was never there.
Example from Flatpay conversion analysis. Prompt 6 answer form.
Prompt 7: The Competitor Comparison # Competitive Conversion Comparison ## Context I'm now uploading screenshots from a competitor's website. ## Your task Compare their conversion path to mine across four dimensions:
1. Engagement methods — Do they offer anything we don't? (chat, callback, WhatsApp, instant quote, booking tool) 2. Trust signals — Stronger, weaker, or different in type? 3. Path simplicity — Fewer or more steps to conversion? 4. If you were a potential customer comparing both, which makes it easier to take the next step? Why?
What this reveals: This is the prompt that makes abstract findings feel urgent. When the AI tells you "your competitor has live chat and a 60-second quote promise, you have a contact form," the gap stops being theory. It's a specific competitive disadvantage, described in plain language, sitting in a table. Running this against one or two competitors takes ten minutes. The output is more persuasive than any conversion audit report, because it shows exactly what a visitor experiences when they compare options, and most of the time, they are comparing options.
For this competitor comparison we used SumUp.
Response from ChatGPT on this prompt for comparison:
Prompt 8: The Priority Fix List # Prioritised Conversion Fix List ## Your task Based on everything analysed across all pages, give me the 5 most impactful changes to increase leads from this website.
For each recommendation:
1. The specific change 2. Which leak it fixes 3. Difficulty (easy / medium / hard) 4. Potential impact (low / medium / high)
What this reveals: This is the prompt that turns the audit into a to-do list. Flatpay priority fix list:
What to Do With Your Results
Most audits produce one of three finding patterns. Here's how to act on each.
Messaging and CTA inconsistencies. These are quick wins. Align the headline, the button text, and the implied offer across every page in the path so the visitor feels like they're moving through one coherent conversation. This costs nothing and can be done in an afternoon. It's also the change most businesses deprioritise because it doesn't feel significant enough. It is. Trust gaps on conversion pages. Add one or two trust signals directly to your contact page this week. A response-time commitment. A relevant testimonial. A count of businesses you've helped. Visitors about to submit a form need reassurance at that precise moment. Putting it on the homepage instead is like putting the "safe to drink" sign on the bottle rather than the glass. No real-time engagement option. This is the structural finding that shows up in almost every audit and sits at the top of almost every priority list. You have a few honest options: Managing chat yourself during business hours works for some businesses and isn't sustainable for most. An AI chatbot handles FAQ deflection and support reasonably well. It struggles with the nuanced, pre-purchase questions that are actually standing between a visitor and a conversion. It fails at custom lead qualification questions and collecting customer lead information. Managed live chat with human agents available around the clock, including evenings and weekends, is what Weply provides. It's the approach behind more than 250,000 qualified leads generated across our customer base in 2025. If the after-hours prompt produced an uncomfortable answer, it's worth a look.
The standard alternative is hiring a CRO agency. Budget: EUR 3,000 to 8,000. Timeline: four to six weeks. Deliverable: a PDF. The report is usually good. The process is slow, expensive, and produces findings that are already weeks old when they reach you. The process in this guide takes 30 minutes and produces an action plan from your own pages, in your own conversation thread, reviewable immediately. Run it quarterly. Run it after every redesign. Run it whenever traffic goes up and leads don't.
Try Weply for free for 7 days. Get qualifed leads, customer support and insights into the conversations that your webiste visitors have.
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AI Hub
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August 26, 2026
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9
min
10 Best Chat Solutions for Customer Support and Lead Generation in 2026
The right chat solution can turn your website traffic into paying customers and lift your customer support from reactive to proactive, or strengthen your lead generation and help grow your business. In the age of AI search having a chat solutions has become even more important. In this guide, we've reviewed the 10 best chat solutions available in 2026, including Weply, Intercom Fin, and Zendesk AI. We've looked at features, pricing, reviewsite ratings, and customer cases, so you don't have to. Here are our three top picks:
Looking for the best chat solution for your business?
Customers expect answers now. 63% of consumers prefer live chat over email or phone, and 46% of all leads are generated outside of normal business hours. With an ever-growing selection of solutions and increasing demands around GDPR compliance, data residency, and 24/7 availability, choosing the right chat solution has never been more important. The right solution helps you:
Convert anonymous visitors into named and qualified leads.
Give customers immediate help, 24/7.
Free up tiem for your team for other, more high-value interactions.
Comply with GDPR and data handling requirements within the EU.
Integrate with your existing CRM, helpdesk or e-com platform.
Why trust Weply?
We built Weply because we saw how businesses across Europe were losing potential customers on their websites, either because they had no chat at all, it was only availbale during operating hours, or because they put an AI support chat in front of high intent traffic and think it can convert it to qualified leads. Our platform combines trained chat consultants with AI and we generated over 250,000 qualified leads for more than 2,400 customers in 2025. We know this market inside out, from SMBs to enterprise. That gives us a unique position to evaluate which chat solutions actually deliver on the European and US markets. Finding the right solution is always about understanding your own needs first. Here's how some of our customers rate us:
Now, let's take a look at the 10 best chat solutions for 2026.
Now let's dive into each solution.
1. Weply
Weply is a Nordic 24/7 live chat solution that combines trained human chat consultants, lead conversion experts, with AI technology to generate and pre-qualify leads directly on your website. Founded in 2013 and headquartered in Copenhagen, Denmark, Weply has generated over 250,000 qualified leads for more than 2,400 customers in 2025, making it the largest Nordic operator in hybrid human-AI chat. Weply recently launched WeAssist, a support AI agent that chat consultants can activate for incoming support queries. What sets Weply apart from pure AI solutions is that your customers always interact with a real human being, backed by AI. That means meaningfully higher conversion rates and fewer missed interactions compared to fully automated chatbots. All support responses are also quality-checked by a human in real time, minimising the risk of AI hallucinations and ensuring answers are delivered with human empathy and nuance.
Key Features
24/7 Human Live Chat + AI (WeAssist): Trained chat consultants are available around the clock, complemented by WeAssist AI for standard support queries. You never miss a relevant customer interaction.
Sales-qualified leads delivered to your inbox: Weply pre-qualifies visitors based on your criteria and delivers warm leads, with name, phone number, and relevant context, directly to your CRM or inbox.
AI Co-pilot for internal chat agents: some customer run internal customer support agents using Weply outside normal opening hours or if overloaded, and those agents have access to AI WeAsssist co-pilot.
WeSights our analytics platform: Gives you insight into chat volume, chat context, campaign data, and conversion patterns, so you can continuously optimise your digital marketing, web, and lead strategy.
Dedicated Customer Success Manager: Every customer gets a dedicated CSM who helps with setup, optimisation, and ongoing strategy.
GDPR-compliant and EU-hosted: Data is processed in accordance with GDPR, with servers in the EU and full compliance with the ISO and EU AI Act.
Pricing
Pricing consists of a small monthly subscription starting from $69/mo, covering up to 100 monthly support chats with the WeAssist AI agent included. Beyond that, you pay only for success, a fixed price per qualified lead Weply generates, based on your unique lead qualification criteria. Weply offers a fully free 7-day trial, where all generated leads and answered support queries are free.
Pros
Human touch for your potential and existing customers 24/7, 365 days a year. Customers always talk to a real person, not just a bot.
Experts in lead conversion. If you're already spending money and time driving potential customers to your website, Weply is the only specialist. Typically converts minimum 50–80% more chat visitors into qualified leads than AI chatbots.
WeAssist is included in the subscription price, meaning you get an AI support chatbot verified in real time by humans. At a significantly lower cost than the alternatives.
Plug-and-play setup with CRM integrations, live quickly.
GDPR, AI Act, ISO. Verified with over 2,400 paying customers across the Nordics and Europe.
You get AI where AI is strong (support, but verified by humans) and humans where they're best (qualified lead generation).
Free 7-day trial, no credit card required, no commitment.
Cons
WeSights, the unique chat analytics tool, is an add-on.
Available as chat only, not yet on voice, email, or social channels.
Not ideal for public institutions where all traffic is support-related, or for chat behind a login wall as inside a SaaS support tool.
Rating
Capterra: 5/5. Trustpilot 4.4/5. Businesses consistently highlight that Weply delivers significantly more leads and better lead quality than AI chatbots, alongside 24/7 availability, easy setup, and a very high level of customer service.
2. Intercom Fin
Intercom Fin is Intercom's AI agent, launched in 2023 and now one of the most widely deployed AI support platforms globally. Fin states it resolves an average of 60% of all queries automatically and supports all major channels: email, live chat, WhatsApp, Messenger, SMS, and voice.
Key Features
Outcome-based AI agent: Fin receives queries, responds using your knowledge base, and escalates to your support team when needed.
Omnichannel out-of-the-box: Fin works across email, live chat, WhatsApp, Messenger, SMS, and voice from a single platform.
Fin Copilot (agent assist): AI assistant for human agents in the inbox, generates reply suggestions, summarises case history, and retrieves knowledge in real time. $35/user/mo add-on.
AI-driven simulations and performance insights: Test Fin's performance against historical tickets before going live, and receive ongoing improvement recommendations.
Integrations: 450+ integrations including Shopify, Salesforce, Zendesk, and HubSpot.
Pricing
Fin AI Agent: $0.99 per resolution (min. 50 resolutions/mo = $49.50). Copilot is $35/user/mo as an add-on.
Example: 1,000 Fin resolutions/mo = $990 on top of seat costs. For 10 agents on the Advanced plan ($85/seat), the monthly total is approximately $1,840.
Pros
Outcome-based model is fair: you pay only for success.
Works standalone alongside Zendesk, Intercom and Salesforce.
Strong for SaaS and B2B support teams that manage their own helpdesk.
Cons
Pricing scales aggressively at high volumes: 1,000 resolutions/mo = $990 in AI costs alone.
Requires internal setup and optimisation. No dedicated CSM on lower plans.
Not suited for active lead generation, only customer support.
Fin Copilot is a paid add-on.
Some G2 reviewers report that what Intercom counts as a "resolution" doesn't always match real-world outcomes.
Rating
G2: 4.5/5. Users praise the modern interface and automation rate. Most criticism: pricing scales unpredictably, and advanced features require expensive plans.
3. Zendesk AI
Zendesk is still the world's most widely used customer service platform, with 22,000+ support teams globally and a well-established enterprise presence. Zendesk's AI capabilities including AI agents (chatbots), Copilot for human agents, and intelligent triage, are layered on top of its core omnichannel helpdesk and have been significantly expanded since 2024. Zendesk is used by teams ranging from fast-growing SaaS companies to large enterprise organisations across every industry. Zendesk's core strength is organisational scale: it handles email, live chat, voice, WhatsApp, Instagram, Facebook Messenger, X, and web forms in a single agent workspace, and routes tickets intelligently across large agent pools.
Key Features
AI agents and intelligent triage: Built-in AI agents handle common queries using your help centre content and can take basic actions.
Omnichannel unified workspace: Email, live chat, phone, WhatsApp, social media, and web forms in a single agent view. Routing ensures tickets reach the right agent based on skills, language, and current load.
Zendesk AI Copilot: Agent-side AI that suggests replies, surfaces relevant knowledge articles, and summarises long ticket threads in real time.
Knowledge base and help centre: AI-powered content suggestions for help centre articles, and a self-service portal that deflects tickets before they reach your support team.
Analytics and reporting: Pre-built dashboards and, on higher tiers, Explore for custom reports tracking response time, resolution rate, CSAT, and agent performance.
Pricing
Suite Team: $55/agent/mo (annual). Basic multichannel ticketing, help centre, AI agents with limited resolutions.
Suite Professional: $115/agent/mo (annual). Skills-based routing, community forums, HIPAA compliance, custom analytics.
Suite Enterprise: From $169/agent/mo (annual, negotiated). Custom agent roles, sandbox, advanced data protection.
Advanced AI add-on: ~$50/agent/mo extra. Required for Copilot, advanced triage, and generative AI features.
AI Agent resolutions: $1.50 per automated resolution (committed volume) or $2.00 pay-as-you-go.
For a 20-agent team on Suite Professional with Advanced AI, total annual cost approaches $40,000 before implementation.
Pros
The most established customer support platform globally. Deep integration ecosystem and proven enterprise track record.
Strong at scale: skills-based routing, SLAs, and omnichannel work well for 15+ agent teams.
Cons
Advanced AI features require a separate $50/agent/mo add-on.
Own support quality criticised consistently on G2: slow response times and link-heavy replies.
Some G2 reviewers describe being oversold during the buying process, real-world AI performance fell short of what was promised.
Per-agent pricing model means costs scale directly with headcount, with no outcome-based option on core plans. Expensive option.
Rating
G2: 4.3/5 (6,800+ reviews). Satisfaction correlates strongly with team size: large, multi-channel support teams tend to find the cost justified; smaller teams often feel they're paying for features they don't use.
4. Sierra.ai
Sierra.ai is an American enterprise AI company founded in 2023 by Bret Taylor (former co-CEO of Salesforce and current chairman of OpenAI's board) and Clay Bavor. Sierra has raised $950 million to date and is one of the most discussed AI companies globally. Sierra's customers include Sonos, SiriusXM, Weight Watchers, ADT, and Casper. The platform is built for large consumer brands with high inbound support volume across chat and voice.
Key Features
Empathetic AI agents: Sierra's agents are designed to mirror your brand's voice and tone precisely, handling complex interactions like returns, subscription changes, and account management autonomously.
Agent Studio + Agent SDK: No-code workflow builder for CX teams (Agent Studio) and a developer-focused SDK for custom integrations.
Ghostwriter: Automatically generates production-ready AI agents from SOPs, call transcripts, audio recordings, and whiteboard photos. Also runs an automatic improvement loop based on live interactions.
Multi-model "Constellation" architecture: Uses multiple AI models in parallel for accuracy-checking, reducing hallucination, but can introduce latency (700ms+) in voice environments.
Voice + chat across channels: Sierra's agents support web chat, mobile apps, and voice.
Pricing
Sierra publishes no pricing and has no pricing page. All contracts are enterprise agreements. Third-party estimates:
Annual contracts from $150,000+.
Implementation and onboarding fees: $50,000–$200,000.
Outcome-based model: payment per successful resolution (rate confidential, but with minimum commitment volumes).
Pros
One of the world's leading chat and voice agents for support.
Pricing makes it exclusive to the largest enterprises. SMBs and mid-market are entirely excluded.
Long and technically complex implementation.
Support only. No real lead generation capability.
Rating
G2: 4.4/5. Users praise the intuitive interface and empathetic AI interactions. Most common criticism: high price with unclear ROI, steep learning curve during onboarding.
5. Ada
Ada is an enterprise AI customer service platform founded in Toronto in 2016 by Mike Murchison and David Hariri. Ada has raised $200M+ and serves 350+ enterprise customers including Monday.com, Pinterest, Verizon, and YETI. The platform is built for high-volume, omnichannel AI deflection in industries including financial services, e-commerce, telecommunications, and SaaS. Ada's 2026 platform centres on its "Reasoning AI" which are agents that understand intent, follow compliance-sensitive playbooks, and execute multi-step workflows across chat, email, voice, SMS, and WhatsApp from a single platform.
Key Features
Reasoning AI engine: Ada's agents understand customer intent and follow structured playbooks, including compliance-sensitive flows for regulated industries, rather than simple script logic. Claims to resolve 80%+ of inquiries automatically.
Omnichannel coverage: Chat, email, voice, SMS, WhatsApp, and social messaging managed from a single platform. Handoff integrations with Zendesk, Salesforce, Freshworks, Genesys, Dixa, Gorgias, and more.
Coaching and feedback loops: Platform managers can provide precise, surgical guidance to the AI agent through a coaching interface, and verify outcomes through test scenarios before going live.
SOP-based playbooks: Ada can follow complex, multi-step workflows, including triggering refunds, extensions, or system updates, based on standard operating procedures. Well-suited to regulated industries.
Enterprise security: SOC 2 Type II, HIPAA, GDPR, and PCI compliant. Zero Data Retention option with all LLM providers.
Pricing
Ada does not publish pricing. Estimates from third-party sources:
Starting from ~$30,000/year.
Pricing model: typically $1–$3.50 per AI resolution, based on resolved conversations.
Pros
Strong omnichannel coverage across 10+ channels from a single platform.
Coaching interface gives platform managers strong control over AI behaviour.
Cons
Implementation timeline is measured in months.
Only for large global enterprises.
Pricing scales aggressively at high volume.
Rating
G2: 4.6/5. Platform administrators rate Ada highly for ease of use and coaching capability. Negative sentiment on Trustpilot: 1.8/5.
6. Tidio + Lyro
Tidio is a live chat and AI support platform primarily serving small businesses and e-commerce stores. Founded in Poland in 2013 and used by 300,000+ businesses globally, Tidio combines live chat, ticketing, a no-code chatbot builder and Lyro, its conversational AI agent, in a single platform. Tidio is particularly popular with Shopify merchants and SMBs that want to start with live chat and gradually layer in automation without switching tools.
Key Features
Lyro AI agent: Conversational AI that answers common customer questions based on your support content. Handles handoff to human agents when needed.
No-code Flows builder: Drag-and-drop chatbot builder for creating automated conversation paths: product recommendations, lead capture, FAQ automation, and more .
Live chat with live typing preview: Agents can see what customers are typing before they hit send, allowing faster, more prepared responses.
Multichannel inbox: Manages website chat, email, Instagram, Messenger, and WhatsApp in a single unified inbox.
Pricing
Starter: From $29/mo (annual). Includes live chat, ticketing, basic automation.
Growth: From $59/mo (annual). Includes Lyro AI conversations and advanced Flows.
Lyro AI add-on: Can be purchased separately from $39/mo for additional AI conversation quotas.
Pros
Among the most affordable live chat + AI combinations on the market for SMBs.
Conversation-based pricing is more predictable than per-seat models for smaller teams.
Very fast to set up. Live in minutes. Strong Shopify native integration.
Cons
Data processing: primarily EU-based, but some data is also transferred to the US.
Not well-suited for complex enterprise workflows, SLA management, or large multi-team operations.
Very limited lead generation capability. Can only be used for customer support.
Rating
G2: 4.6/5. Users consistently highlight ease of setup and Shopify integration. Most criticism relates to some agreesive prices increases.
7. Kindly
Kindly is a Nordic AI chatbot platform founded in Oslo in 2016 and one of Europe's leading conversational AI providers for enterprise e-commerce and customer service.
Key Features
Generative AI chatbot with multilingual training: Train the chatbot in one language and it understands queries in 100+ languages automatically. Nordic language expertise is a core competency.
Conversion optimisation and abandoned cart: Kindly's platform can increase conversion rates by up to 12% and automates abandoned cart messages.
Visual product carousel in chatbot: Enables product search and displays products directly within the chat interface based on selections made in the chatbot.
Simple customisation without coding: No code required to match the chatbot to your brand identity, tone, and layout.
Support automation: Automates up to 80% of customer inquiries according to themselves.
Pricing
Kindly does not publish pricing. All agreements are reached via direct contact. Enterprise prices.
Pros
Deep Nordic and European market presence with proven language expertise.
Unique combination of AI chatbot, conversion optimisation, and support automation in one platform.
No public pricing. Expensive and only for enterprises.
Primary focus on e-commerce. Not tailored for public sector or regulated industries.
Only for customer support. Not suited for active lead generation.
Rating
G2: 4.9/5. Users highlight easy implementation, Nordic language expertise, and high automation rates.
8. Dixa
Dixa is a Danish-founded customer experience platform aimed at e-commerce brands that want to consolidate all customer communication in one system. Dixa is used by 850–1,000+ brands across 42 countries, including Rapha, Hobbii, Mejuri, and Miinto. In 2025, Dixa launched Mim, an agentic AI agent.
Key Features
Mim AI Agent: Dixa's AI agent handles end-to-end customer interactions, including order lookup in Shopify and Magento, refunds, and self-service, with intelligent escalation to interrnal human agents.
E-commerce focused: Built exclusively for e-commerce companies, with features and integrations tailored to these specific workflows.
Omnichannel native: Phone, email, live chat, WhatsApp, Instagram, Facebook Messenger, and SMS in a single Team Hub.
Intelligent routing and Flow Builder: Drag-and-drop routing engine that assigns interactions to the right agent based on skills, language, and workload.
Shopify + Magento + WooCommerce integrations: Deep e-commerce integrations mean agents see order history directly within the conversation window.
Pricing
Growth: From €89/agent/mo. All channels included.
Ultimate: From €139/agent/mo. Adds various AI features.
Prime: From €179/agent/mo. Enterprise functionality including SSO.
Mim AI agent is an additional cost on all plans.
Pros
All channels included as standard.
Danish-founded with strong Nordic support and understanding of European data requirements.
Mim AI Agent is one of the market's most mature agentic AI solutions for e-commerce.
Cons
Built specifically for e-commerce brands. Limited or no relevance for other verticals.
Mim AI agent access costs extra on top of the base subscription.
AI copilot is also an add-on.
Rating
G2: 4.2/5. Users praise the user-friendly interface and customer support, but criticise long contracts and minimum seat requirements.
9. Chatbase
Chatbase is a no-code AI chatbot builder used by over 10,000 businesses globally. Chatbase lets you train an AI chatbot on your website, PDF documents, Notion pages, and internal knowledge sources, and deploy it on websites, Shopify, email, WhatsApp, Instagram, Facebook, and Slack. It is designed for SMBs and teams that want AI support without programming or developer resources.
Key Features
RAG-based knowledge training: Upload PDFs, link to URLs, or Notion pages. Chatbase automatically builds a knowledge foundation and uses it to answer queries accurately with source references.
Multichannel deployment: Deploy your chatbot on your website with a script tag, or connect to Shopify, WhatsApp, Instagram, Facebook Messenger, and Slack via native integrations.
AI Actions: The chatbot can take real actions via API as booking meetings in Calendly, updating subscriptions in Stripe, and so on.
Flexible AI model selection: Choose between economy LLM models (GPT-4o Mini, Claude Haiku) and premium models (Claude Sonnet) depending on quality and cost requirements.
Pricing
Prices start from $40/mo. You pay additional credits when your usage exceeds the amount included in your plan.
Note: Chatbase uses "messages" rather than "chat conversations" as its consumption metric. A single conversation can contain many messages, which can be difficult to control and therefore forecast costs. In theory one single chat can eat your entire budget.
Pros
Fastest time-to-live of any solution in this guide.
Multichannel deployment without any coding.
Flexible model selection (GPT-4o, Claude Haiku/Sonnet/Opus).
Cons
The free plan deletes the chatbot after 14 days of inactivity. Unreliable for production use.
Limited workflow logic. Not suited for complex escalation flows or multi-step automation.
Output quality depends heavily on which AI models you choose. The best models can make the solution expensive very quickly.
Priced per message, not per conversation. Many add-ons may be required.
Good for customer support. Not in the same league as Weply for active lead generation.
Data is processed in the US. Not EU compliant for most EU-based companies.
Rating
Capterra 4.3/5. Users praise easy setup and quick deployment. Most common criticism: pricing climbs quickly on higher plans and workflow capabilities are limited compared to alternatives.
10. Decagon
Decagon is an American enterprise AI customer service platform founded in 2023. Decagon has raised $481M across five rounds, reaching a $4.5B valuation in January 2026, and was named to the Forbes AI 50 list. Its customer list includes 100+ enterprise customers to date. Decagon's core concept is that AI agents should work like employees, not tools.
Key Features
Agent Operating Procedures (AOPs): Define agent workflows in natural language. A non-technical support manager can write instructions like "If a customer asks for a refund over $100, verify their purchase date and escalate to billing", and the AI follows that logic precisely, with full audit trails.
Decagon Voice 2.0: Inbound and outbound voice with sub-second latency, customisable tone and speed, interruption handling, and branded caller IDs.
Cross-channel memory: If a customer starts in chat and later calls, the voice agent already knows what was discussed. No information repeated, no disconnected experiences across channels.
Continuous self-learning: Decagon agents learn from new tickets and human replies, updating their own knowledge without manual retraining.
Enterprise security and version control: SOC 2 compliant, data residency options, strict guardrails for sensitive operations (identity verification, refunds).
Pricing
Esitamted annual platform fee: ~$50,000/year, regardless of usage volume.
Per-conversation fee: ~$0.99/conversation on top of the platform fee.
Effective starting cost: ~$95,000/year total. Median enterprise spend is estimated at ~$400,000/year at scale.
No public pricing page. All contracts are enterprise agreements with custom volume terms.
Pros
Voice 2.0 with sub-second latency and outbound capabilities is a genuine differentiator vs Sierra and Ada.
AOPs make complex workflow logic accessible to non-technical teams without sacrificing precision.
Very strong customer references for SaaS and tech enterprises globally.
Cons
Pricing makes it inaccessible for all but the largest tech enterprises.
Choosing the right chat solution for your business
The best chat solution depends on your company's size, industry, and primary purpose, whether that's lead generation, customer support, or both.
Do you need lead generation, because some of the traffic you drive to your website is genuinely purchase-ready? Then Weply is the only solution on this list that specialises in it, offering 24/7 human-led lead qualification backed by AI.
Are you a SaaS or tech company running your own helpdesk? Intercom Fin is a strong choice, with its outcome-based pricing and solid resolution rates.
Is your business an international enterprise with high support volume? Sierra.ai or Decagon are the natural candidates.
Are you an e-commerce brand wanting quick, affordable AI support? Tidio + Lyro is the best entry-level option.
Most visitors to a live chat prefer talking to a human. If you want to satisfy both potential and existing customers on that dimension, Weply is the only solution offering a hybrid between real human experts and a controlled AI agent, for both lead generation and support.
Whatever you choose, the most important thing is to start. Try Weply free for 7 days, no credit card, no commitment, and see what it means for your conversion rate and customer support this week.
FAQ: Chat Solutions for Support and Lead Generation
What is the best chat solution for lead generation?
Weply is the only chat solution in this guide specifically built for lead generation. The platform combines trained human chat consultants with AI agents and is available 24/7, including outside business hours, where 46% of all leads arise. With 2,400+ customers and 250,000+ leads generated in 2025, it's the most documented solution for active lead generation in Europe.
How much does a chat solution cost for a business in 2026?
Pricing varies significantly depending on solution type. Solutions are typically priced as a combination of a subscription and an outcome-based fee (per qualified lead or per resolved conversation). Enterprise platforms like Sierra.ai and Ada start from $30,000–$150,000+/year. SMB solutions like Weply start from $69/mo + per lead, while Tidio starts from $29/mo and Chatbase from $40/mo.
What's the difference between an AI chatbot and a live chat solution?
An AI chatbot answers questions automatically based on pre-programmed rules or AI training from your content. A live chat solution connects visitors to real team members in real time. Hybrid solutions like Weply combine both: AI handles standard queries with human experts in the loop and as the sender of every message, while human consultants take over complex conversations and real lead qualification and lead capture. The human layer ensures empathy, nuance, and accuracy in every response, as well as outperform AI on lead generation by 2x.
Which chat solution is best for e-commerce brands?
For e-commerce, Dixa and Kindly are strong choices depending on scale and geography. Dixa is built exclusively for e-commerce with all channels included as standard and a mature AI agent (Mim). Kindly offers deep European language expertise and strong conversion optimisation tools, with proven results at Elkjøp across the Nordics. For e-commerce companies selling high-value products, where lead qualification matters as much as support, Weply is commonly used as a complement.
Are AI chatbots GDPR-compliant?
Most professional chat solutions are GDPR-compliant, but data residency varies. Weply, Dixa, and Kindly store data on EU servers and are built with European data requirements in mind. Intercom, Zendesk, Chatbase, and Tidio are also GDPR-compliant, but may process data in the US under standard contractual clauses unless EU hosting is specifically selected on enterprise plans. Ada and Sierra offer EU hosting on enterprise agreements.
Can a chat solution replace my customer service team?
No, and it shouldn't. The best chat solutions free your team from repetitive, low-value queries so they can focus on complex cases and relationship-building. The hybrid model , AI for volume, humans for value, consistently produces the highest customer satisfaction scores. Weply's approach takes this further: humans remain in the loop on every AI-assisted support response, ensuring quality and empathy at every touchpoint.
Articles
AI Hub
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September 15, 2026
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9
min
The Real Cost of a Slow Lead Response
The Real Cost of a Slow Lead Response: What Happens Minute by Minute
Accoridng to a 2026 study the average B2B company takes 47 hours to respond to a new lead. The window where most buyers are still actively comparing options closes at five minutes. That gap is not a minor inefficiency. It is the single largest unmeasured revenue leak in European inbound lead generation, and it widens every quarter as buyer expectations harden. This article is the minute-by-minute account of what the gap costs you, and what to do about it.
What happens at each interval
The decay curve below is built from four sources: the original Oldroyd/MIT research published in Harvard Business Review 2011, Velocify's follow-up data, Optifai's 2026 benchmark study of 939 B2B SaaS companies, and Hennessey Digital's 2025 study of 1,333 law firm websites. The exact multipliers vary by source and sales motion. The shape of the curve does not.
1 minute. Peak intent. The visitor is still on the page with three competitor tabs open. Velocify's research found a 391% conversion uplift for one-minute responses compared with delays of two minutes or more.
5 minutes. The benchmark every credible study converges on. Optifai's 2026 data, drawn from 939 B2B companies, shows a 32% close rate for leads contacted within 5 minutes, which is 2.6× higher than leads contacted after 24 hours. Looking at contact rates rather than close rates, the original Oldroyd research found firms 100× more likely to reach the lead at 5 minutes than at 30 minutes.
10 minutes. Engagement falls off a cliff. Strolid's analysis of 2.3 million automotive leads found that buyer engagement drops from roughly 80% at 5 minutes to 45% at 10 minutes (Strolid, 2024). Each additional minute of delay in the first five minutes reduces conversion probability by approximately 10%.
30 minutes. You are now 21× less likely to qualify the lead than a competitor who got there in 5. In Strolid's automotive data, just 15% of leads are still in active shopping mode at this point.
1 hour. The original Harvard Business Review finding still holds in the more recent data: firms contacting leads within an hour are 7× more likely to qualify them than those waiting one hour longer, and 60× more likely than those waiting 24+ hours.
4 hours. Most competitors have already had a conversation. The lead may still answer your call. But they are no longer comparing options. They are in a sales process you started too late.
24 hours. Optifai's data shows close rates settle around 12%. Less than half the rate of a 5-minute response. Drift's Lead Response Report found 55% of companies actually take five days or more to respond at all.
48+ hours. Salvage mode. Salesforce data shows that only 27% of leads ever get contacted at all. The remaining 73% are wasted marketing spend, sitting in a CRM that nobody takes action upon.
Why the problem is getting worse, not better
A decade of CRM tools, marketing automation, and AI-assisted sales should have closed the response gap. It hasn't. The B2B average is still 47 hours. Hatch's 2024 analysis of 132,188 home services campaigns found 88% of users take longer than 5 minutes to reply, and the most common response time was a full day.
Three things are pulling the average in the wrong direction.
Buyer expectations have flipped.80% of Millennials expect an immediate response from a company they contact. 64% of Gen Z want the same. The customer base is becoming less tolerant of delay every quarter. The infrastructure most businesses are still running was built for a tolerance window that no longer exists.
Lead volume is shifting outside business hours. AI-referred traffic, mobile inquiries, and after-hours research all push more inquiries into the 5 PM–9 AM window. A homeowner requesting three pest control quotes on a Sunday evening is not the exception. They are the median.
Multi-vendor shopping is the default. A buyer requesting a quote almost never requests just one. Insurance leads from some sources are often sold to between three and eight carriers simultaneously, with the first to respond winning the conversation. 78% of customers buy from the first business that responds. Not the best. Not the cheapest. The first.
The compound effect: rising expectations, more after-hours volume, and simultaneous-vendor shopping have created a window that closes faster than most internal processes can react. A 30-minute response in 2015 was acceptable. In 2026, it could have the same effect on your pipeline as no response at all.
The after-hours gap
This is where most of the leakage happens, and where most businesses haven't looked.
Across Weply's European chat operations, roughly half of all visitor conversations happen outside standard office hours: evenings, nights, and weekends. That is not surprising once you look at the calendar. 5 PM–9 AM weekdays plus weekends is around 64% of the week. What is surprising is how few businesses are set up to respond during that window.
The pattern is consistent across the public data. Housecall Pro found that 41% of home services jobs are booked after hours, when most teams are unavailable to respond. Neil Patel's analysis of LeadChat client data put after-hours leads at 50–60% of total volume. GreetNow's 2026 benchmark report found companies with 24/7 response capability convert at 2.5× the rate of 9-5 operations, and that after-hours leads receiving same-night response have an 85% contact rate, compared with 35% for next-morning response.
Translate the numbers into the buyer's actual experience. Someone fills in your form at 21:14 on a Tuesday. Your CRM stamps it and waits. At 09:00 Wednesday, your team sees it and responds. By then, the buyer has had twelve hours to receive replies from three competitors who do answer at night. The deal isn't lost because your product is worse. It's lost because the conversation happened without you.
The after-hours gap is the single largest unaddressed revenue leak in European inbound lead generation. It is also the easiest to measure. Pull the timestamps on every web form, chat, or call request from the last 90 days. Plot them by hour. The shape you'll see is not 9-5.
Industry response time dynamics are not the same
Not every industry decays at the same rate. The shape of the curve holds across all of them. The slope varies.
Insurance
Insurance leads are often sold to between three and eight carriers simultaneously. The first response wins the conversation. Yet only 37% of insurance reps reply within the first hour, and 24% take more than 24 hours. For an industry where the entire premium structure depends on capturing intent at the point of decision, that is a structural problem. SalesWings's analysis of insurance lead behaviour found that the golden window is the first five minutes, after which connect rates "decay as intent drops and competitors step in".
Automotive
Strolid analysed 2.3 million automotive leads across 847 dealerships between 2022 and 2024. Buyer engagement at five minutes was 80%. At ten, 45%. At thirty, 15%. Yet only 13% of dealership sales teams respond within five minutes to a web form or chat lead. Automotive is one of the clearest cases of an industry where the data is well-known and ignored.
Trades and home services
Hatch's 2024 study of 132,188 home services campaigns found 88% of responses take longer than five minutes; only 3% respond in under a minute. 41% of home services jobs are booked after hours. A homeowner whose drain backs up at 19:00 is contacting three plumbers. The one who answers first wins. This is the vertical where the decay curve is steepest and the after-hours skew is most pronounced.
Legal
Hennessey Digital's 2025 study of 1,333 US law firms found the median response time is 13 minutes, markedly faster than five years ago, but 26% of firms still don't respond at all, and only 25% respond within five minutes. Legal leads are higher-consideration than insurance or trades, but the window is still measured in minutes, not days.
A decay curve and a benchmark spreadsheet don't move budgets. Concrete numbers do. Two illustrative examples, with the maths visible below:
Example A: A Danish insurance brokerage
Inputs. 200 inbound leads per month from the website, hereof 50 pre-qualified by experts in the live chat. Average commission per converted policy: €350. Current response time: 45 minutes during business hours; next-morning for after-hours leads, which represent roughly half of total volume.
What the data says. At a sub-5-minute response, the close rate would land near 32% on the Optifai curve. At a 45-minute response, closer to 24%. That is an 8-percentage-point gap. On 200 leads per month, the brokerage is converting 48 policies instead of an achievable 64.
The maths. 16 lost policies × €350 = €5,600 per month, or €67,200 per year, on the response-time delta alone. That number ignores the 100 after-hours leads receiving no response until the next morning, where GreetNow's contact-rate gap of 85% vs 35% implies a further loss in the range of 30 to 50 policies per year.
Example B: A Dutch pest control company
Inputs. 50 leads per month, average job value €280. Current response: 4 hours during business hours, no response after-hours (roughly 45% of inbound).
What the data says. The 27 after-hours leads receiving no response have an 85% drop in contact rate by next morning. Of the 23 business-hours leads, the 4-hour response is converting roughly half what a 5-minute response would.
The maths. Best-case lost revenue across both buckets sits between €3,000 and €4,500 per month, or roughly €42,000 per year.
The exact numbers will vary by business. The shape of the loss does not.
What to do about it
Three tiers, in increasing investment. Pick the one your data justifies.
Free, this week
Audit your inbound timestamps. Pull every form submission, chat, and call request from the last 30 days. Plot them by hour and day of week. Mark the percentage that arrived outside your team's working hours. Until you have that number, every other decision is guesswork.
Set up an immediate auto-acknowledgement on every web form. A real, useful response within 60 seconds confirming receipt, setting expectations on when a human will reply, and offering an alternative channel like chat for urgent enquiries. This buys you goodwill and time.
Moderate investment
Live chat with human agents during business hours. The data on chat is consistent: one reply in a chat increases conversion probability by 50%, and a second reply doubles it. After-hours, a human agent also does the smart lead qualification; name, contact, intent, urgency, and captures the lead in the conversation rather than letting it sit in an inbox and informs the lead when they can expect to be contacted.
Full coverage
24/7 human-staffed chat with AI support. This is what Weply does for European businesses. Not an AI support bot answering alone. A human-supervised conversational layer with lead conversion experts that handles the conversions 24/7, 365 days a year. Why waste all those marketing initiatives and money in generating traffic with buying intent, when no expert is there to pick it up? Because that is what you do, when you neglect putting conversion experts on your website.
Frequently Asked Questions
What is a good lead response time?Under 5 minutes for any qualified inbound lead with active intent: quote requests, demo bookings, contact form submissions. Top-performing teams hit under 60 seconds. The industry average across B2B is 47 hours, which means even a 1-hour response puts you ahead of the field. The right target for your business depends on the competitive intensity of your vertical.
Is the 5-minute rule actually based on real data?Yes, with caveats. The original research is Dr. James Oldroyd's 2007 study using InsideSales.com data, published in Harvard Business Review in 2011. It analysed 2,241 US companies and roughly 100,000 leads, looking at phone-based outbound responses. The shape of the curve has been replicated in every subsequent study; the precise multipliers vary by motion (chat vs phone vs SMS) and industry. Modern benchmarks like Optifai 2026 and Hennessey 2025 confirm the directional finding.
What if my business doesn't operate after hours? Roughly half of European inbound lead volume arrives outside standard office hours. The question isn't whether your business operates at night. It's whether your competitor's response system does. The economics rarely justify staffing a full sales team after hours, but they almost always justify some form of automated qualification with human handoff and expectation setting in real-time with the high-intent visitor.
How quickly should I respond to after-hours leads? If you can respond same-night, within a few hours, even via outsourced qualification, your contact rate will be roughly 85%, compared with 35% if you wait until the next morning. The cost of a "respond in the morning" policy is roughly half of every after-hours lead lost to a faster competitor.
Does response time matter more for B2C or B2B? Both, differently. B2C buyers have higher decay velocity and shorter consideration cycles. B2B leads have more tolerance for delay measured in minutes, but the deal value is usually higher, so the cost per lost lead is greater. 72% of B2B buyers say a vendor's response time is the most important attribute of a winning vendor.
The bottom line
Two sales teams with identical leads, identical products, and identical prices will produce wildly different revenue results based solely on response speed. The data on this has been consistent for fifteen years and continues to consolidate as buyer expectations harden.
The businesses that win are the ones that first and foremost capture and qualify the leads as the enter the website and that measure the after-hours skew in their own inbound data, calculate the cost of the response delta honestly, and decide what level of coverage the maths supports.
The numbers have been here for a decade. The question is whether you act on them before the competitor next door does.
Articles
AI Hub
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August 26, 2026
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9
min
Your analytics data doesn’t lie, but it doesn’t tell the whole story
You know where your visitors come from. You know which pages they visit. But do you know what they actually want, and why they don’t convert? That’s the difference between traffic data and intent data. And that difference is decisive.
Analytics gives you behaviour, not motive
Google Analytics, GA4 and Hotjar are effective tools for measuring what happens on your website. A visitor arrived from a Google Ads campaign, landed on the product page, scrolled 60% and left after 45 seconds.
But why did they leave? Were they not ready to buy? Did they need a specific answer? Couldn’t they find the price? Was it simply the wrong product?
You don’t know, unless you asked them.
That’s exactly what a staffed live chat does. Not like a form that collects contact details, but as a conversation that reveals where in the buying process the visitor is, and what’s actually stopping them from taking the next step. As many as 44% of online customers say the most important thing a website can offer is the ability to get questions answered in real time by a real person.
Intent data: what it is and why it’s worth more than page views
Intent data is information about what a potential customer is actually trying to accomplish. It’s not just which keyword they used - it’s what they asked about, what concern they expressed, and which decision they’re trying to make.
97% of B2B marketers believe intent data gives their company a competitive position. 98% say it is crucial to their marketing and sales work. (Inbox Insight) Yet most SMEs still collect almost exclusively behavioural data, not intent data.
Concretely: a visitor who chats and asks “What does it cost to install solar panels on a 200 sqm house?” tells you three things immediately:
They are in an active buying process (not just researching)
Price is their primary decision parameter
They have a specific object in mind - not a general curiosity
No page view in GA4 can give you that information. It requires a conversation.
Even non-converting chats are business data
Here’s the underestimated insight: a visitor who chats without converting is not a failed visit - it’s a data collection opportunity.
Compare what you know about these two visitors:
Visitor A: Came from a Meta ad, visited three pages, left. You know source and behaviour.
Visitor B: Came from a Meta ad, chatted and asked about financing, did not convert. You know source, behaviour, intent, objection and buying stage.
Visitor B gives you the basis to:
Adjust the ad creative - if financing is a common question, it should be visible in the ad
Optimise the landing page - add a section on financing options
Train the sales team - financing is a recurring objection, not an exception
Companies using intent data report 82% faster lead conversion and 90% increased lead volume. Aggregated across hundreds of conversations per month, you get a qualitative market insight that no heatmap analysis or A/B test can match.
Combine intent with attribution and you have a competitive edge
UTM parameters and forms can tell you where a lead came from. But the combination of source + intent is what truly drives smart marketing decisions.
Imagine being able to answer:
Which channels drive visitors asking about price (high purchase intent) versus visitors asking how it works (early research stage)?
Which campaign drives the most qualified interest, not just clicks?
Which geographic market has the least friction in the buying process based on conversation content?
Companies with data-driven marketing are six times more likely to be profitable year over year compared to competitors who lack it. That’s information your competitor doesn’t have, unless they work the same way.
Why staffed live chat delivers better intent data than pureAI chat
A chatbot can answer common questions. But 70% of consumers prefer human agents over AI technology for complex queries. This matters especially in industries like solar panels, heat pumps, construction, or B2B services where the purchase decision is significant, the investment is high and the questions are complex.
A trained human chat operator does three things automatically:
Identifies buying stage based on how the question is asked, not just what is asked
Handles objections in real time and captures what is actually blocking conversion
Qualifies leads actively, not passively, and documents relevant information
The results show in the numbers: visitors who chat with a human agent are 2.8 times more likely to convert. Companies report an average 20% increase in conversion rate after introducing live chat on their websites. (Invesp) And every conversation, regardless of outcome, contributes to a deeper understanding of your market and your customers.
A concrete example: the heat pump company that optimised ads using chat data
Imagine a company selling heat pumps running parallel campaigns on Google and Meta. GA4 shows that both channels deliver similar traffic volumes and roughly the same number of form submissions.
But the chat data tells a different story:
Google visitors frequently ask about specific models and installation timelines - they are close to a decision
Meta visitors ask how different types of heat pumps work and what they cost in general - they are in early research
With that insight, the marketer can allocate more budget to Google (high intent), adapt Meta ads towards informational content rather than sales messaging, and set up a nurture sequence for Meta leads. All based on data that would never have emerged from GA4 or forms alone.
Conclusion: don’t just measure traffic - understand it
Most marketing managers have a good grasp of where their traffic comes from. Fewer know why it doesn’t convert better.
Intent data fills that gap. It’s the difference between optimising on clicks and optimising on understanding, and that’s where the real conversion improvements are found. 55% of marketers who have started using intent data report increased lead conversion as a direct result.
A staffed live chat solution is not just a conversion tool. It is a marketing tool that gives you insights you cannot buy from anyone else’s platform.
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October 27, 2025
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9
min
Strengthen your brand with a unique tone of voice
Tone of voice, or tonality, is how your brand should be communicated and reflects your corporate identity.
In other words, tone of voice plays an important role in how your brand is perceived. But how is tone of voice build and designed in practice and what is important to consider when applying it to your communications?
We give you all the information you need - to dare to "speak your brand"!
The impact of tone on your brand
It is the tone of voice, combined with the graphic profile, that gives your brand its personality. Together they represent your values, create an identity, and evoke an emotion in the recipients.
Tone permeates all forms of communication, whether it's text on your website, social media posts or newsletters. Tone is not about what you communicate, but how you communicate it.
Studies focusing on consumer behavior have shown that 40% of consumers want content that stands out, 33% appreciate brands that are unique and 32% prefer compelling storytelling.
In all these strategies, your tone of voice plays an important role.
The goal in designing brand tone of voice is to be as clear, unique, and personal as possible. A consistent tone of voice builds trust, creates recognition, and contributes to a strong brand over time.
Designing tone of voice
Whether you are a start-up or an established company, you first need to work strategically on the design of your tone of voice.
It's not about what feels cool, trendy, or current right now - it's about basing your tone of voice on your brand's purpose, values, and history.
This is a long-term effort as the goal is to keep your brand relevant and current for your target audience. You can achieve this by being transparent, genuine, and consistent in your communications, which your tone of voice will help you to be if you set clear guidelines from the start.
Of course, you should also keep your target audience in mind when setting your company's tone; who are you talking to and how do you communicate with them so that they like you?
Yes, there's a lot to think about here, but we'll give you 5 tips to make the process easier:
Take inspiration from your business strategy
Adapt your tone to your target audience
Identify how your brand is perceived today
Put it all together in one document
Put the guide into practice.
Start from scratch
Depending on where you are in your branding process, you should review your business strategy and objectives, as it is from the foundation of your business that your tone of voice can take shape.
Review your brand values, purpose, vision, and long-term goals to get a clear picture of what your brand stands for and how you want to be perceived.
If your company defines itself as innovative, it will sound different than if you want to define yourself as traditional. Make sure you include words that show the future, new ideas and creative solutions.
Show that you are at the forefront and don't be afraid to highlight your strengths.
You should also reflect on whether you want to be formal or use spoken language in your tone.
Is it okay to use slang and abbreviations? How you choose to express yourself reinforces your identity. The easiest way to do this is to write down all the words you can think of and create lists, feel free to look for synonyms and twist and turn the terms until you find the right tone for you.
Once you have a clear picture of what you stand for and how you want to be perceived, you are well on your way.
Communicate with your target audience
Think about who it is you will be communicating with. The easiest way to do this is to define your primary and secondary audiences and develop clear buyer personas.
This will give you a clearer picture of who will engage with your content. Personas help you visualize your audience as an actual person.
You can identify your typical customers by asking yourself the following questions:
Who are they?
Where do they live?
What do they do for a living?
What are their interests?
What inspires them?
What are their needs and challenges?
What are their motivations?
Get all the answers down on paper and from the information you can create categories of "people" that you should target your communications to.
If, for example, the ages or needs differ in the responses, you can shape the more personas accordingly. Two to three is a good start, if there are too many it can be a challenge to create consistency and focus on your communications.
Clearly defined personas help the team to have a common understanding of who the recipient is, which is a prerequisite for consistent communication over time.
Identify how your brand is perceived
Take the time to review your existing content. Whether you have a long history of communication or are just starting to produce content, analyze how your brand is perceived today and identify any phrasing that doesn't match the designed tone of voice.
You can also enlist the help of outside parties, to gain new perspectives. Review your website, social media, newsletter, blog, and other channels through which you communicate regularly and that play an important role in your brand.
Are you getting similar perceptions of your brand, across all platforms? If not, what should you change?
Review your chosen words and concepts and rephrase the sentences that stand out and don't resonate with your tone. When you're consistent in your value words and chosen concepts, you can easily get the tone you want in your wording, no matter what you want to communicate or where.
You are the guide
Now that you have the basics in place, it's a good idea to get everything down in writing in a guide.
The purpose of a tone guide is to set the stage for a common mindset and set of guidelines for brand communication, by having a document available to anyone who needs it in the organization. The following information should be included:
Your value words. What do they mean for your brand?
Examples of wording, based on the value words.
A list of concepts and words that should appear in your texts.
Guidelines on what you should and should not communicate - but most importantly how.
Guide in practice
Add the guide as a natural part of the production process by, for example, always having the document close at hand when proofreading your marketing materials or agreeing the messages with the guide before publishing your content.
The guide becomes your right hand for brand building and helps you in the right direction when designing your communications. It is also relevant when launching marketing strategies and an effective introduction for new employees in the company, as it provides a clear picture of the brand and its guidelines.
The guide is relevant to anyone working in any form of content production, customer service and sales, as the tone should be consistent whether in writing or speaking.
Share the document with the team through Google Drive, for example, so that everyone has access to it when the need arises.
We recommend updating the document as you go, so it's always relevant to your brand's development. Feel free to make the guide a standing item at your management team meetings to ensure the document is current and used appropriately by the team.
Aim to be as consistent and personal in your tone as possible, to reinforce your brand, create recognition and transparency. A clear tone of voice gives recipients a clearer picture of your brand and increases the chances of building a relationship with them.
In other words, you have everything to gain by differentiating your brand from the competition with a strong, unique, and consistent voice.
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February 6, 2026
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9
min
Techniques for scroll stopping ad copy
If you're advertising a lot but getting no results, it's time to get more creative and increase your engagement. We know, that's way easier said than done! Increasing engagement is one of the biggest challenges marketers face.
In this article, we'll look at how you can produce copy that gets recipients to take action.
It goes without saying
It's no news that first impressions matter. Whether it's a new contact, service or advertisement, you need to create the best first impression possible. That's why the production of ad copy has a big impact both on the click through rate and conversion rate.
We've listed a few strategies that will help you achieve your goal. Let's get to it!
Tailor your message to each phase
Where are the potential customers in the buying journey and what information is relevant to communicate for each ad?
You can break the process into three stages, brand building, consideration and conversion. Depending on where your recipients are in the buying journey, you should be delivering different messages. Let's look at how messaging can differ in the different phases:
Brand-building stage: assume this is the first time the recipient is exposed to your brand. This is about creating interest, curiosity and making the customer want to read more about your product or service.
Convincing stage: what problem or need does your product solve? This is about convincing people that your product is the right choice. Here, you want to focus on the value you bring to the table and not entirely the product or service.
Converting stage: the final step, time to get recipients to take action. Give them an extra push through compelling CTAs.
Brainstorm, then refine
It's easy to get writer's block when it counts. Especially when it comes to creating to-the-point ads. We recommend writing a list of everything you want to convey. Don't focus on wording at first, but focus on what's important for getting your message across.
Once you've written down x number of points, it's time to expand on the messages and refine them. Replace the dull wording with exciting messages that will capture the recipients' attention. Avoid phrases like biggest, best and cheapest. They often lack evidence and rarely generate any impact.
Find your hook
When producing your copy, it's important to start with a hook. What's a good hook then? It's an opening phrase that captures the interest of the target audience. Be unique, inspiring or surprising. Here's a few tips to how you can find your hook.
Use statistics to demonstrate a problem or need that your product addresses.
Ask a question that your target audience is interested in knowing the answer to. The answer relates to your service or product, of course.
Use humour and entertain the recipients.
Be unpredictable and shock readers.
Tailor your content and hook to your tone of voice, brand image and offering. The most important thing is that you stand out from the crowd, which you do best by being true to your brand and to what your expertise is.
Focus on their needs - not your product
Your copy should be solution-oriented rather than product-focused. Highlight relevant challenges and create recognition among potential customers.
What scenarios can they relate to and what motivates them? Feel free to work with storytelling and paint a scenario. Use the following questions to inspire your copy:
Who are our customers? What is their situation?
What needs does the product solve?
Why do they buy the product?
Why should they choose your product and not your competitors'?
Do they prefer a casual or a more professional way of communicating?
Go for the CTA
Call-To-Actions are placed at the end of your ad and are used to push readers to take a specific action. Examples include "contact us", "learn more" or "buy now".
What are the objectives of your ads? To increase sales, to generate more leads or to connect directly with customers? Tailor your CTAs to what you want to achieve.
[ Want 50 CTAs you can use in your marketing? Here you go ]
A/B testing and evaluation
When you A/B test your ads, you'll see specifically which copy engages your recipients and which doesn't. This could be wording in your headline, description or CTA. By creating multiple variations of the same ad, you'll be able to evaluate the results afterwards. This usually gives a clear indication as to how your target audience interacts with the content.
We recommend testing one element at a time, starting for example with the headline, to get as clear a picture as possible of which hook is working and which is not. Next, test your description, CTA, and visuals.
It's a big challenge to create ads that convert. The right message has to be formulated and reach the right recipients at the right stage. With sharp, targeted and engaging copy, you're well on your way. If you want to dig deeper into social media advertising, read our guide here.
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October 27, 2025
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9
min
SEO for beginners
Organic search is in many cases the biggest traffic driver for your website. Today's users are Googling on mobile, tablet and desktop, to find information, contact details, products, services and answers to their questions.
In this guide, we will go through the basics of search engine optimization hoping to give you the foundation to get started.
SEO, Search Engine Optimization, is about optimizing content (text, images, etc.) for search engines. The aim is to rank as high as possible in search results through relevant content, to generate traffic to your website.
There are different signals that search engines pick up to analyse which page best matches the user's searches. Therefore, you need to ensure that your website contains the phrases and keywords that users use.
Why SEO?
Search engines are used by almost every internet user and count for 93% of all traffic. We mainly use Google, but most search engines work in the same way.
The benefits of being visible in high search results are several, including increasing the chances that the customer will choose your product or service, over your competitors. Other benefits include:
Increased traffic to your website
Increased sales
Increased brand awareness
User-friendly website
Increased credibility
What's the difference between SEO and SEM?
SEO and SEM have their similarities, both methods are used to top search results. But while SEO drives organic traffic, you pay for your visibility through SEM, search engine marketing. SEM is a strategy that increases the number of visitors to your website, through paid ads.
You can create ads in several search engines, most commonly through Google Ads. This allows you to be visible at the top of the search results, when users type in keywords related to your business and content. The methods can be combined for increased visibility.
While SEO helps you build long-term trust with the search engines, SEM helps you be visible in the here and now. Think of it as a long-term and a short-term strategy.
SEM gives you an immediate impact in search results as long as you keep paying for the ads, while SEO usually takes longer to build up but creates long-term value.
On-page SEO
On-page SEO is about optimizing various elements of the website that can help search engines read the content and understand the context. This can include H1s, subheadings, image alt tags and meta tag optimization.
Google's number one ranking factor is precisely the content of a web page. This includes the structure of your information, the use of keywords and phrases and the quality of your content.
A lot of it is about producing quality, relevant text that reflects the purpose of the web page in a well-written and clear way.
In the past, it was the amount of relevant keywords that was most important, which often led to the overuse of certain words resulting in low quality text. Today, search engines are more clever and reward high quality text over quantity.
To get a better idea of which key words and phrases you should highlight in your content, we recommend that you carry out a keyword analysis. Use the Google Keywords Tool to see how many people are searching for a specific keyword.
If you click through to Keywords Ideas, you'll also be able to find related keywords that may also be worth using in your content, which can further boost rankings for your primary keywords.
Another tip is to do your keyword analysis manually in Google search. Which web pages come up under the terms you plan to use yourself? This will give you a clear picture of what your competitors are already doing - or not doing.
Looking at the technical side of SEO, we are referring to website speed, mobile-friendliness, indexing and the structure of data. This form of optimization will help you give users a better experience on your website, increasing the likelihood that they will have a better image of your brand, that they will click through to the site and convert into customers.
Live chat can affect several technical SEO parameters that improve your ranking. To learn more about these parameters, click here.
Off-page SEO
Off-page SEO is about link building, authority building, referrals and being visible on other external sites where your website or brand is found through linking. Search engines pay attention to and prioritize off-page SEO, which will show up in your rankings.
Search engines use links for two purposes: to find new web pages and to rank them. You can work with links in two ways, internal and external. Internal links are used to boost specific pages on your website with selected keywords. This also improves user-friendliness and makes the site easier to navigate.
Looking at external links, they reinforce the authority of your site.
External linking can be a challenge to control, as it is up to other players to mention your site. By having relevant and interesting content on the site, the chances of other platforms noticing and recommending your content, through linking, increases.
You can motivate this through share buttons in articles and blog posts for example. You can also guest blog on other relevant platforms in the industry, in exchange for a link.
This is a form of collaboration that can make a big difference to your relevance with search engines in the future.
Test and optimize
Once you've gotten started with your content production and website structure, it's important to monitor and analyse the results.
This is so you can make the right decisions going forward and put resources into the elements that generate results. Plus, it makes the job more fun. Today, most things can be measured, and there are a variety of tools you can use:
Google Analytics
Google Analytics provides you with information about users' behaviour on the website. Which pages they visit, how long they stay, how they found you and demographics.
This gives you better insight into how user-friendly your website is and the opportunity to get to know your visitors and potential customers better.
Google Search Console
Google Search Console gives you information about what happens before users click through to your site. What keywords are they using, how high do you rank and how visible are you in Google's feed?
This will help you analyze your SEO and highlight relevant keywords and phrases that users typically use when searching for the products or services your brand offers.
Google Optimize
Google Optimize helps you A/B test your website. You can work in parallel with different versions of your website, to see which version produces the best results.
This could be about the placement of a button or headline. Often it's small adjustments that make a big difference to the results.
Google Tag Manager
Google Tag Manager helps you set up tags to track specific targets on your website. This could be a specific service, product or page that is important to you and that you want to track.
SEO is a long-term effort. It often takes time to get all the elements of your website right, and the search engines are constantly changing.
That's why the work never ends. It is important to work actively on your optimisation, monitor the results and make adjustments as you go along. The more you work with the tool, the easier it will become.
Hopefully, this guide has given you an idea of what SEO is really about and the key factors you should focus on first. If you want to read more about how to work with the method in practice, read our article here.
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October 27, 2025
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9
min
SEO 101: What you need to know
Have you invested in a new website and spent a lot of time and resources on development and design?
Do you expect potential customers to find you, but find to your disappointment that traffic is surprisingly sparse?
There are billions of searches a day through Google, which presents both challenges and opportunities when it comes to the visibility of your website.
To increase your chances of getting traffic to your site, we recommend reviewing your SEO.
What is SEO?
Search Engine Optimization, or SEO as it is called in English, is a method that helps you to increase visibility for the search engines and to rank higher in the search results.
61% of internet users google every day. Google uses search robots that retrieve information from websites all over the world, which is then stored in the search engine's index.
To ensure that you get the most relevant information from your Google searches, the Hummingbird, Penguin and Panda algorithms are used.
Google prioritises the content that is considered most relevant and of the highest quality to users, which in turn will rank highest.
So with quality content that answers what your target audience is looking for, you have the opportunity to drive more traffic to your website.
The question many people therefore want answered is: How does search engine optimization work in practice?
By creating content with relevant keywords and descriptions, you can help the algorithms rank your site higher.
For example, if you run a flower shop and know that your customers are searching for flower delivery, wedding bouquets, cut flowers etcetera, it's important that those keywords are included in your website content.
The more authority Google deems you to have in, for example, wedding bouquets, the higher you will rank on that keyword. There are different ways to build authority, link power is one of them.
For example, if you have an entire landing page on your site that answers everything you need to know about wedding bouquets, with links from both internal and external pages, you will have higher authority on that keyword than if you only mentioned wedding bouquets in a product text.
Other factors that affect how high your website ranks are how well it works technically. Loading time, mobile-friendliness, security and internal links will affect the page's quality score, which in turn is important for ranking high.
Follow these 9 steps and you'll have a good foundation for your search engine optimization in place.
1. Meta titles and meta descriptions
Meta titles and meta descriptions are an easy way to help Google better understand what your website contains, so start there.
Let's imagine you're running a flower shop again. You want to create a meta title that both captures your recipients' interest and gives them a good idea of what you offer.
Title: Flora's Florist Boutique - Flower delivery in LA.
The title briefly tells us about your brand, your offer and where you operate.
The purpose of a meta description is to complement the title with information and to call for action, which could be formulated as:
Meta description: Florist that delivers bouquets, plants, cut flowers and pots throughout LA. Visit our website to see our floral selection.
Create unique meta titles and meta descriptions for all your pages.
If you use the same descriptions for multiple pages, you risk being flagged by Google for Duplicated content, which instead has a negative effect.
2. Internal links
Internal links are used to enhance specific pages with selected keywords and to improve user-friendliness.
The purpose of an internal link is to refer to another page on the same site and is called "internal" because the domain of the pages is the same.
Internal links are effective for SEO as they help Google's search bots understand the page structure of the website.
Internal links promote and emphasise the authority of the different pages.The home page usually has the most linking power on the site, with internal links leading the visitor further into the main menu, for example.
From an SEO perspective, you should only link to the most important landing pages from the main menu.
Avoid linking all pages on the site from the home page, as this can make it harder for Google to prioritise content.
Landing pages, on the other hand, can link to subcategories on the site.
You also have the option of linking on in your running text. But remember that the home page also has the highest authority compared to the landing pages.
The most important thing is to adapt your internal links to the structure of your site.
The aim is to help users navigate and to strengthen the landing page from an SEO and ranking perspective.
3. External links
Having interesting and quality content on your website increases the chances of other websites and social platforms discovering, recommending and forwarding your content.
Increase the chances of sharing by making it easy to share your content, for example with sharing buttons next to your blog post or article.
In other words, an external link means that another website creates links that lead to your website.
This creates authority for your website on the topic of the shared content, which results in higher search engine rankings.
4. Name your images and videos
Something many people miss is naming their images and videos on the site.
The search engines can't yet see what your visual content represents, so you need to clarify this with a description.
Name your content with a few words that explain what the image or video is communicating, preferably with one of your keywords. The right keywords can help you rank higher, as the search engines read the information during indexing.
Put a description under the alt attribute and make sure the file name contains the same text.
5. Create content after a keyword analysis
Base your content on your keyword analysis to adapt it to users' search behaviour. The keyword analysis will be the basis for all your content creation, with the aim of increasing the relevance of your content to your target audience.
Keyword analysis helps you identify the phrases and search terms your visitors use, so you can better answer their questions and give them the information they are looking for.
You can use the Google Keywords Tool to find out how many people are searching for a specific keyword.
In the Keywords Ideas section, you also have the opportunity to find related keywords that may also be worth using in your SEO and that can further boost rankings for your primary keywords.
Another tip is to do your keyword analysis manually directly in Google. This will give you a clear picture of what your competitors are already doing - or not doing.
6. Create clear headlines
All pages on your site should have an H1 tag. H1 stands for the main heading and is followed by H2, H3, H4 for the subheadings.
Each H1 should describe the content of the specific page and respond to the most important keyword.
The subheadings can be used to highlight additional keywords relevant to the topic and describe sections of the page. The tags help to make the content of your website clearer to the search engines.
7. Minimize loading time
A short load time is important for both visitors and quality indexing.
Did you know that visitors often leave a website that takes more than three seconds to load? There are several ways you can improve your website's load time.
Check the format and size of your images. JPEG is recommended for larger images and PNG for simple graphics such as a logo that should have a transparent background.
The larger the image size you use, the longer the loading time, therefore the image should not be "bigger" than the size exposed on the web page.
Use the right pixel size from the start, and you will also avoid having to scale the image down on the page. You should also optimise the file size of your images, as this risks slowing down the speed of your website.
8. 404 pages
Many websites still have links to old sub-pages that are no longer active, for example from discontinued products or offers that are no longer current.
These links lead the visitor to so-called 404 pages. For the quality of the page (and the visitor's trust), it is important that you redirect to a working page, or remove the broken link.
9. URL structure
Each of your pages on the site has a unique address.
The base URL is the same as your home page, for example www.floraflorist.com, which is then supplemented with more descriptions as you go further down the page structure.
A good URL and URL structure gives both Google and the recipients a hint of what the page contains, which creates the conditions to rank higher in the search engines.
An example of this is:
floraflorist.com/products/weddingbouquet.
Again, it is important to include relevant keywords. Avoid including numbers as this makes it more difficult for search engines to interpret the content.
So, what can you achieve with SEO?
SEO is a long-term investment that will help your business become more visible to your target audience, just when they are searching for more information.
Organic search traffic therefore often converts well compared to traffic from a display ad, for example.
Small changes in titles, descriptions and links can make a big difference to results.
We recommend that you continually monitor how traffic to your website is developing and review opportunities to improve the structure and content of your site.
We hope you've been equipped to dive into your SEO and find the places where you can optimize to make your website stand out and rank higher than the competition!
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December 29, 2025
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9
min
Part 2: Building & Designing Live Chats
Welcome back to the behind-the-scenes tour of Weply Chat!
In this second part we’ll explore the communicative and linguistic aspects of our chat function and dive into the elements that can be used to attract more visitors to your chat.
In a Weply Chat we’re able to adjust more than 30 parameters to make the chat as specific and relevant to your business and customers as possible!
Who would have thought a chat function could be this complex? We'll take you through the essential elements, don't worry!
If you haven’t yet read about the visual elements of the Weply Chat, go back to part one! Here, we go through the chat’s layout and what visual elements we’re able to change to make it fit to your brand and website.
If you're up to date, let's get going.
Invite visitors to interact
The first essential element of communication in a Weply Chat widget is the text. What do you want the actual chat button to say to get visitors to click it?
“We’re online”, “Any questions?”, “Chat with us”, “Can I help you?”. You can have any text you want on your chat widget, as long as it's short and to the point like the examples below.
Note that you can also adjust when the chat should appear to your visitor. Should it pop up right away, or wait until they’ve visited two, or even more pages?
You want the text on your chat to invite and encourage visitors to interact with you. So, keep it short and state what’s most important - that you’re online and ready to help them.
And, by making your visitors aware that they can connect with you through chat will increase your customer experience and sales numbers.
Studies show that chat is the most favored contact method and that every second visitor will go to a competitor if they can’t reach you through their preferred channel. So, if you don't have a chat on your site at this point, go get it!
Convert visitors with pop-up questions
Another way of getting a visitor’s attention is by using the right pop-up questions. This is also what we call a proactive message. Down below you can see an example of these kinds of questions.
This proactive chat message will pop up after a few seconds on your site and will once again make the visitor aware of the opportunity to chat with you.
Per default, it pops up 8 seconds after the visitor has entered your site, but you can make your pop up quicker or slower. To nudge visitors through elements like this is essential to actually converting traffic into paying customers.
The pop-up question can be as general as the one below, or you can make it more specific. Some choose not to have this proactive message at all - you design your own chat.
Your company name will show at the top to make it clear you’re the one trying to reach out to them, and “right now” next to the proactive message indicates that it’s real time communication.
Today’s customers are impatient and want quick answers, so showing you're available is extremely important to keep visitors interested in you.
Get the conversation started
Once a visitor has opened the chat window there are three additional communication elements that we use to get the conversation started. In the very top you see the so-called chat name, which is your company name.
Just beneath the chat name, there’s the chat header. The header is another way of getting the conversation started.
In this chat it says: “Any questions? We’re here to help” but you can play around with what to put in this field, as long as it is inviting visitors to connect with you through the chat.
Going to the next element in the chat you'll see the chat consultant's first message in the actual chat dialogue. This message is the same as the proactive message.
Customize the chat from page-to-page
On your front page it's good to be as general as possible as the example above. But once someone clicks through and visits a particular sub page, you can get more specific to match the questions they're asking themselves at the moment.
You can change both the widget's text and the proactive message, but often it's really effective just to make specific proactive questions and keep the widget's text consistent.
It’s completely up to you, though!
Going through our site you can see how we've actively used these customized proactive messages.
Here, on our pricing site, you'll see that we're proactively asking about whether the visitor is interested and wants to tell us their thoughts.
This is engaging the visitor to tell us about their thoughts about moving forward with Weply. The same goes for our product site. Here, our proactive message is "Do you have questions about our chat solution?".
Our Customer Success Team will look through your site and give you advice on how we can customize your chat from page-to-page.
And then the way to go about it is to test, test, test! Visitors don't always react as expected - we only get to know what works on your customer group through testing.
Your assigned Customer Success Manager at Weply will keep an eye on the effects of your proactive messages and optimize their effect in order to help you reach your goals.
Data from thousands of websites
We know what works well. How?
We've collected and tested data from thousands of websites and have deep knowledge of how to communicate in several industries. Our Chat Analysis Team has discovered a lot of patterns that we use in practice, so our customer's chats are as efficient as possible.
We truly hope you've found this tour interesting and have discovered to what extent we can personalize your chat to make it as unique to your business as possible.
We've shown you what elements, both visual and linguistic, you can use to nudge your visitors into chatting with you, which in the end leads to more website conversions which is what we all want, right?
Until next time!
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October 27, 2025
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9
min
The Missing Ingredient in Your Marketing Campaigns
Marketers are always trying to maximize the return on investment (ROI) of marketing campaigns. A live chat tool can be the missing ingredient you’ve been looking for to give you a higher return on ad spend (ROAS).
You've poured a lot of money into your marketing campaign, but will visitors stick around once they land on your landing page?
You may have achieved a high click-through rate (CTR), but what's the point if none of those clicks convert?
One strategy that works incredibly well is to make the live chat experience on your website match up with the messaging of your marketing campaigns.
Match landing pages with unique messaging
Live chat greetings are the online equivalent of a friendly hello from an in-store salesperson. And as in a physical store, the best outcome is when a website visitor becomes a paying customer.
Ad campaign visitors are already interested in your product or service, and you want to encourage that curiosity.
By matching your landing pages with a tailored chat to the specific buying situation, you can foster buying interest and keep them on your landing page – ideally starting a chat conversation that converts into a qualified lead.
Set your chat up on URL-level to make it fit to the particular context. What does that mean exactly?
You can change the message in the pop-up bubble to a specific landing page. We call this the proactive message. This is where you invite your visitors to engage proactively.
Let’s say you’re running a campaign aiming to highlight your car financing opportunities to increase sales.
Then think about what you would naturally question entering the site.
A probable question would be: What are my financing options? So, seek answers straight away to grab their attention.
Or maybe include a specific offer you want to promote in the specific campaign?
Improve campaign performance
By providing live chat as an option for customers to contact you, you'll see your campaign's performance improve.
The opportunity to interact and get help from real human beings in real time makes the online experience more satisfying, leading to more customers becoming buyers.
The experience of navigating from Google results to your site will be improved as you’re greeting them with a quick, relevant message, and the opportunity to chat with a real human being.
This increases the number of people that pay for your product or service, making your marketing dollars go further and leaving you with a higher return on your ad spending.
Pro tip!
Even when it’s not campaign related, adjusting your messaging for a specific page is a powerful yet simple trick to increase engagement and the conversation rate.
Here are two examples from our own website:
Refine and improve future campaigns
The beautiful thing about real-time conversations is that you're gathering qualitative data from your own visitors.
The data that you collect through real-time chat conversations is a valuable source of insights about your customer segment that you can use to optimize your marketing campaigns moving forward.
What specifically do they ask you about related to the campaign? What questions do they have in general about your product or service?
Data from chat conversations will help you better understand how your audience interacts with your brand and how you can improve upon it in future campaigns.
So, if you think your ads could perform better, it's time to add a dash of this missing ingredient to your campaign recipe!
![How to Find Your Website's Lead Conversion Leaks with ChatGPT [including 8 prompts to use]](https://cdn.prod.website-files.com/687998866aa498f98160dbb6/6a86366654f54f6e36601151_your-website-leaking-leads.png)
